123: summer series - conversion optimisation

SMC: School Marketing and Communications

English - January 08, 2018 20:00 - 27 minutes - 62.7 MB - ★★★★★ - 1 rating
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Previous Episode: 122: summer series - enrolments as a KPI

Next Episode: 124: summer series - the role of a media strategist

In this special summer series podcast, Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics. They also look at the differences that arise between the online feedback that consumers give and their actual online browsing habits. In addition, they examine some different conversion optimisation tools that don’t always require large test sample sizes. In conclusion, Brad and Brian discuss how low traffic websites can use conversion optimisation.