SMC: School Marketing and Communications artwork

120: instagram for your school

SMC: School Marketing and Communications

English - November 29, 2017 02:37 - 26 minutes - 60.1 MB - ★★★★★ - 1 rating
Marketing Business Education andrewsculthorpe bradentwistle educationmarketingnews image7 imageseven privateschoolmarketing schoolmarketingnews schoolmarketingpodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 119: the role of servant leadership
Next Episode: 121: Facebook for your school

Brad and Scully discuss the second wave of advertisers boycotting YouTube over inappropriately placed ads. In addition, they examine the move from private to public schools by high income families; and the role of consistency and structure in brand management. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using Instagram for your school. This week’s marketing example: the final episode of This Old Marketing podcast with Joe Pulizzi and Robert Rose. The rants and raves segment looks at an emerging engagement tool called kinetic currency.