STP047: A Branded And Buzzworthy Face-Off with Richard Laermer and Tony Grass

Smashing the Plateau

English - February 11, 2015 13:30 - 37 minutes - 43.1 MB - ★★★★★ - 148 ratings
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Previous Episode: STP046: Getting Unstuck Without The Guilt with Rémy Chaussé

Next Episode: STP048: Effective Attitudes for Business Leaders With Jeffrey Hayzlett

Public relations expert Richard Laermer debates sales and marketing veteran Tony Grass in this episode of “Smashing the Plateau,” our latest in the FaceOff series. Tony and Richard go back and forth on issues related to branding, public perception, and making an impact in the market – fundamental topics for any business leader trying to grow.

Topics include…

Why the intangibles may matter the most
Where to sell and where to raise awareness
Meeting customer needs vs. sticking with vision
Why analytics doesn’t tell the whole story

Richard Laermer is the Founder and CEO of RLM Public Relations. He is the author of numerous best selling books including Punk Marketing and Full Frontal PR. Tony Grass is the President and Owner of e-Market Intelligence, Inc., an online sales development company focusing on marketing strategy and customer targeting.

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