Why Sales Enablement Matters to Marketers

On today’s episode of SmartBug on Tap, I’m sharing how you can utilize your marketing team to enable sales. Many people assume sales enablement is strictly a job for sales managers. This is wrong! There’s one trick you can use to sell efficiently at a higher velocity rate: your marketing team.

Today we’re going to take a step back and look at what sales enablement really is. I’ll also be sharing 3 simple extensions that your marketing team can utilize to ensure a smooth transition for your future customers as they shift from marketing to sales.