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How to Improve a Lackluster E-book Campaign
SmartBug on Tap
English - April 23, 2019 05:07 - 5 minutes - 10 MB - ★★★★★ - 50 ratingsBusiness inboundmarketing marketingautomation salesenablement accountengagement brandloyalty demandgeneration digitalstrategy leadgeneration paidmedia revenuegrowth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Sales Enablement Matters to Marketers
Marketers typically view e-books as a critical part of their marketing strategy. Yet most marketers don't build or promote the material in ways that really maximize their impact.
By not properly promoting their resources, marketers are missing out on potential leads and building influence. In today’s episode of SmartBug On Tap, I’m talking about three common e-book issues and how to fix them.