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How Sales Teams Should Be Using Buyer Persona Research to Help Them Close More Deals
SmartBug on Tap
English - April 02, 2019 06:00 - 13 minutes - 20.7 MB - ★★★★★ - 50 ratingsBusiness inboundmarketing marketingautomation salesenablement accountengagement brandloyalty demandgeneration digitalstrategy leadgeneration paidmedia revenuegrowth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Going All-In With Reliable Data
Jen Spencer here. On today’s episode of SmartBug on Tap we’re talking about buyer personas. Specifically, how sales teams can use personas to close more deals.
Here’s a rundown of what we’ll cover. First, we’re going back to the basics, reviewing what a buyer persona is and what it is not. Next, I’ll review the importance of negative personas. Finally, I’ll give you some tips for integrating personas into your sales process. And if using personas is a bit new to you, I’ve got three steps you can take to get started.
Let’s dive in.