Talking With Kids About Advertising with Guest Suzanne Tomlinson

Smart Social Podcast: Keeping students safe so they can Shine Online

English - September 30, 2020 19:22 - 6 minutes - 6.16 MB - ★★★★★ - 150 ratings
Courses Education Kids & Family common sense media social media safety digital citizenship josh ochs light bright polite april whiting smart social jennifer zumbiel online safety mental health Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Next Episode: Parent Compass: An Interview with Authors Melissa Korn and Jennifer Levitz of Unacceptable: Privilege, Deceit, and the Making of the College Admissions Scandal

These 3 tips can help your child see ads through a critical lens:

1. Explain advertising, in general, using examples your child encounters the most, whether that’s TV commercials or pop-up ads in their favorite app. Advertisers want us to buy their stuff, so they try different methods to make us want what they’re selling. Advertisers track the digital places we visit online to show us things they know we’re interested in.

2. Teach your child how to look for words in posts and images like “ad”, “sponsored content”, “hide”, or even a small X in a corner. Demonstrate how to properly close a pop-up or video ad by clicking or tapping close or on the X. These types of ads can be distracting, at the very least, to both kids and adults.

3. Sometimes ads can take a viewer to an unsafe website. Use an analogy like “stranger danger” to help your kids understand they don’t have to click on or follow something just because it’s there, even if it looks nice.

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