Video Personalization for Incredible Business Growth

You can call this week's guest 'Papa Bear' or Matt - which pretty much gives you a great indication of his personality. Matt Barnett is the CEO (Papa Bear) of Bonjoro. Bonjoro supports businesses in 'sparking meaningful conversations and powerful, lasting relationships with their customers' via personalized videos…but that's just the start. The company is currently building the world's first Customer Delight platform. 

We. 👏  Are. 👏  Here. 👏  For. 👏 It. 

Matt and team are perfectly positioned to bring businesses and customers closer with a personal touch to surprise and delight…and not in a creepy way.  😉

While remote connection was already building within various industries via video meetings and the like, COVID-19 accelerated the need, and now Bonjoro is taking it a step further. Differentiating your company from the rest of the pack is critical, especially as we begin to shed the pandemic blanket and embrace ways to navigate this unexpected curveball. Genuinely connecting with your customers through personalization is critical, and it seems that Bonjoro is leading the way.

Discussion Highlights:

The Start

Designer/artist in LondonMoved to Australia, started an agencyDealt with a lot of sites overseas, so predominantly London, Paris, New York,  was generally about 12 hours out of sync on time zonesDeveloped a way to send individualized videos to every single lead that came into their funnel to make a solid connectionTripled the response rate with these quirky, personalized videos regardless of the time zone

The Shift

Realized these personalized videos were actually a service their customers wanted for themselvesThis new arm overtook the original business within about 18 months COVID only accelerated this process - remote communication was already happening but now it was a necessitySince remote communication was now required the need to personalize it was that much more valuable

The Strategy

 Supporting traditionally face-to-face industriesHow ecommerce and digital industries fly past their competitors with personalized videoPutting human connection and relationships at the forefront Leveraging video messages to create sustained, loyal customersThe key points of time to send personalized videos within your funnel - engagement, retention, referralKey tips on making the best personalized videos (authenticity is crucial)

The Action

 Think big, take small steps, don't be afraid of making mistakes, go with your idea and test, test, testIf starting a business, have at least 10 different ideasNetwork around you - find other entrepreneurs at your level and one step ahead of you

The Mindset

Starts every day at 5am - conducts conversations early in the dayStructured first half of the dayStops at certain times to spend with familyBuild structure into your culture, encourage your team to have time outside of workStructure, but open to sacrifice for certain goalsGoals and Vision Automating processes, not relationships. Looking at further ways, different mediums, to help our customers engage and delight their customers. Turn them into super fans, build great relationships, and drive more customers.  

The Wrap-Up

If you could listen to one music artist for the rest of your life, who would it be? London Elektricity

Where can people find you online?

Bonjoro.comLinkedIn