From Corporate to Entrepreneur: Trading in the Corner Office for a Home Office

This week's guest was successful in accomplishing what so many would-be online entrepreneurs work toward - shifting from their full-time job to creating their own business. Veronica Sagastume is a content strategist for accountants and bookkeepers who moved from her lucrative CFO corporate career to running her own business - trading her corner office for her home office. Based in the San Francisco Bay Area, Veronica's entrepreneurial journey took many twists and turns impacted by her own aspirations as well as necessary environmental dynamics (COVID, anyone?). 

Discussion Highlights:

The Start

College graduate, climbed the corporate ladderMoved up quickly in fast-paced San Francisco and Silicon ValleySoftware and technology, CFO

The Shift

Loved the work but working 16 hour days took its tollNegative impact on health, priorities, relationshipsSomething had to give, had to find a solution

The Strategy

Left corporate job to start her consulting businessQuality of life changed, aided her ailing grandmotherNurtured network from past and present to build business connectionsPrioritized those as to who would benefit most from her serviceLeveraging LinkedIn voice messaging to increase engagement conversions with network

The Action

Reached a cap of trading time for money, only so many hours in the dayCome up with a productized or standard offer that doesn't depend on your physical timeResearched, interviewed, and hired a business coach to accelerate progressTurned business 100% remoteIdentified when and how to hire

The Mindset

Gratitude in the morningMorning structure gives freedom throughout the dayNo phone or social media first thingTime blocks calendarGoals and Vision: Work with her niche (accountants, tax preparers, bookkeepers) to help them train themselves/team to handle content creation Launching an on-demand workshop in Q1 2021 Launching an inclusive digital course with office hours during Summer 2021 to help students create content to convert clients  

The Wrap-Up

If you could listen to one music artist for the rest of your life, who would it be? Bee Gees

Where can people find you online?

Website