Becoming a Master of Building Communities
Small Business, Big Mindset
English - January 26, 2021 06:00 - 54 minutes - 37.3 MB - ★★★★★ - 16 ratingsEntrepreneurship Business small business women in business entrepreneurs micro business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week's guest is General Manager of CrossFit 2222 in Austin, TX, Keoni Subiono. Born and raised in Hawaii, Keoni founded and built CrossFit East O’ahu into an insanely successful gym - both financially and community-wise with his members. He's taken that business savvy mixed with a heart for community to help build CrossFit 2222…throughout a global pandemic. How do you keep a community and client-base growing and connected when human connection is a no-go? You get creative. You get scrappy. Listen in as this strategy and tactics can be applied across industries.
The Start
Personal trainer, top producer in Southern California for Bally Total FitnessMoved back to Hawaii for the birth of their first sonFound CrossFit when writing a story for the Honolulu Star BulletinAffiliated the gym he founded with CrossFit, became CrossFit East O’ahu and then opened the second affiliate CrossFit West O’ahuCreated the biggest CrossFit membership in the state of HawaiiThe Shift
Switched his gym to CrossFit in 2008 when the economy crashedPersonal training came back in 2014, shifted his gym to be a hybrid modelSold CrossFit East O’ahu and CrossFit West O’ahu in 2018 and moved to TexasOldest son is ranked #1 in the 14-15 teen division in the world for the CrossFit GamesThe Strategy
Took over CrossFit 2222 in 2019, built up membership pre-COVIDRan Zoom classes so engaging that home fitness people keep connectingCreated the 'Apocalypse Games' during shutdownThe Action
Become a master of building communityContinuously innovate, keeping members movingMake mistakes, learn, keep building, repeat.The Mindset
Deliberate and concise on where to place energy4AM wake-up time, time-block the dayDedicate certain days for certain business objectivesPrioritize family and core valuesGoals and Vision Creating and rolling out a profitable guide to mastering the operations of a micro gym Focusing on 12-week 'Transform' program, continue to package and sell to other gymsThe Wrap-Up
If you could listen to one music artist for the rest of your life, who would it be? Pearl Jam
Where can people find you online?
CrossFit 2222 Website