The UnNoticed Entrepreneur
900 episodes - English - Latest episode: 19 days ago -If you are an unnoticed entrepreneur then this show is for you.
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⭐️⭐️⭐️⭐️⭐️ Reviews.
“Jim pulls nuggets of wisdom from his guests, from business strategy to marketing related questions. An entrepreneur myself, I enjoy listening to the journeys of fellow business owners, and to learn from them.” Review from Alex
“Jim’s guests share great pearls of wisdom and strategies that you can put in place in your business today. I’ve listened to 4 episodes so far and have taken useful insights I can put in place ro boost my business” Review on Apple Podcasts
“I am so glad Jim is doing this. I have listened to many other treps and their story and can say I take something positive away for me and my path. We need more content like this helping the little idea or company get noticed. He is a great host and a pleasure to listen to.” Review from Timber Barker, Founder of Bubbles Interactive, USA.
“I highly recommend The UnNoticed Entrepreneur podcast to any entrepreneur looking to gain visibility and grow their business. Jim's expertise in crafting and sharing compelling stories is an invaluable asset to any business leader.” Review from Jason Tan, Founder of EngageAi, Australia.
Launched in 2019 by international entrepreneur Jim James, the show has over 800 episodes and is in the top 3% of podcasts worldwide (source: Listennotes).
Show site:
https://www.theunnoticed.cc
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Episodes
How to Attribute Leads When Cookies Crumble
April 25, 2024 08:00 - 29 minutes - 20.2 MBStruggling to attribute leads in a post-cookie world? Jeff Greenfield offers clarity. He unpacks the seismic digital marketing shifts caused by privacy changes at Google and Apple. With third-party cookies dying, hyper-targeting and precise measurement are fading. Frustrated marketers pine for the old days. Yet Greenfield sees hope. His company, Provalytics, blends mathematical formulas from the 1700s and 1960s with machine learning. This concoction attributes leads without personal data, u...
Tired of Pretty Ads That Don’t Sell? This “Ugly” Approach Works
April 23, 2024 08:00 - 28 minutes - 19.9 MBFrustrated your fabulous social media presence fails to move product? Wayne Mullins, Founder and CEO of Ugly Mug Marketing, gets why your artsy efforts flop – advertising ≠ marketing. The “ugly and effective” pro explains why starting with compelling content outperforms leading with layout and colors. Learn exercises revealing ideal customer emotions to craft messages that truly resonate. Discover where funnel focus should shift from chasing strangers to empowering evangelists. If you’re ...
Introverted Tech Expert Goes Extra Mile to Find His Podcasting Voice
April 18, 2024 08:00 - 22 minutes - 15.2 MBStruggling to promote your niche ICT consultancy? Introvert Peter Banigo, founder of Target ICT and host of The Tech Your Business Podcast, shares how he has built awareness despite his shy nature. Learn how Peter overcame self-doubt to launch an engaging tech podcast reaching 59 episodes. Follow his journey leveraging Toastmasters training to find his broadcasting voice. Hear how avoiding technical jargon and simplifying concepts created content that resonates. See how guest conversations...
Speak to Be Understood: Ways to Communicate So Audiences Actually Listen
April 16, 2024 08:00 - 28 minutes - 19.4 MBStruggling to communicate clearly and simply? Ben Guttmann, marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them, shares the science behind crafting messages that connect. Learn the 5 principles to bridge the gap between what audiences want - fluent, frictionless messaging - and what senders naturally create. Applying these concepts of beneficial, focused, salient, empathetic and minimal communication helps remove obstacles and emphas...
The Secret Sauce to Creating Content that Sizzles
April 11, 2024 08:00 - 28 minutes - 19.9 MBStruggling to create compelling content? Wendy Lieber, CEO and Co-founder of ContentBacon, shares how to tap into your passion to craft engaging stories that build lasting connections. Wendy emphasises going beyond surface-level messaging to uncover deeper insights. By taking a stance, showing vulnerability and evolving your narrative, you create content that resonates. Learn how to identify high-value audiences, solve their problems and guide them through their buyer journey. Wendy explai...
Stuck At $500K Revenue? This Unusual Rebranding Can Save Your Company
April 09, 2024 08:00 - 28 minutes - 19.8 MBFeel stuck running “same old” operations and crave fresh purpose? Zach Colman, CEO and founder of Creatitive, empathises; his sports marketing firm withered until he reconnected to his “why” and current community needs. Learn Zach’s process helping entrepreneurs “pivot” branding by focusing inward before outward. Hear how confidence builds once you re-clarify contributions. Discover cold outreach mistakes Zach advises avoiding altogether. If you know you’ve outgrown current customers but s...
Think You and Your Business Can't Move Countries? This Guy Did It Mid-Pandemic!
April 04, 2024 08:00 - 29 minutes - 20.4 MBCrave an inspiring tale of entrepreneurial resilience? Keen to expand globally but dread disrupting your business? Best-selling author and Founder of Brueckmann Executive Consulting, Alex Brueckmann shares his against-all-odds journey migrating from Germany to Canada amid the 2020 COVID shutdown. Alex recounts uprooting his young family practically overnight when borders slammed shut. Hear how he tapped past networking and personal introductions to reboot consulting in an unfamiliar market....
Tired of Analysing Data? Check This 1 Number Daily To Grow Revenue
April 02, 2024 08:00 - 26 minutes - 17.9 MBFeel overwhelmed parsing endless analytics dashboards trying to locate that one useful number? JJ Reynolds, Co-Founder of Vision Labs, simplifies the clutter so you know exactly which key performance indicator to check each day. Learn why conversion rate reigns supreme for most ecommerce sites. Discover his step-by-step framework to map detailed customer journeys tied directly to revenue. Hear what to do when AI still can’t answer your most important business questions. If you’re weary of ...
Tracking Web Data is Totally Useless (Unless You Do This)
March 28, 2024 09:00 - 31 minutes - 21.5 MBFeel overwhelmed trying to analyse your website analytics? Wish you knew how to act on all those metrics? Chris Mercer, co-founder of Measurement Marketing, simplifies measurement with his proven framework. Learn a “stick figure simple” approach to dashboards that shows clear pictures - not vague data - so you instantly know what marketing tactics to adjust. Hear how one member 10X’d conversion by applying Mercer’s methodology. Discover why he says teaching measurement refines your own skil...
Why Entrepreneurs Make Better Lovers Than Husbands
March 26, 2024 09:00 - 28 minutes - 19.3 MBCan’t commit long-term to a business like you can a marriage? Serial founder Dave Valentine explains the mindset gap between high-energy entrepreneurs and steadfast CEOs. Learn Dave’s tactic for prepping staff and buyers that he’ll eventually leave or sell each venture. Hear how cold email outreach consistently wins clients despite hot digital channels. Discover the health wake-up call that forced Dave to finally unwind amid startup chaos. If you constantly crave new creations over stable ...
Stop Wasting Time On Content No One Finds – Do This Instead
March 21, 2024 09:00 - 27 minutes - 18.7 MBDoes your brilliant business advice languish unseen, failing to attract ideal customers? SEO expert and founder of SEO Optimizers Brandon Leibowitz says Dropbox’s flaw exposes most marketing mistakes. Learn why content alone doesn’t cut it - without backlinks, Google won’t trust or rank you. Discover tactics to get other sites to reference and link back to you, lending you credibility. Find out the platform Brandon used to snag 100K+ followers and 25K email subscribers. If you’re pouring b...
How a $1M Beard Shaving Stunt Put His Razors on the Map
March 19, 2024 09:00 - 28 minutes - 19.7 MBFrustrated trying to stand out from competitors with traditional marketing? Serial entrepreneur Phil Masiello, founder of Crunch Growth, woke up one day with an epiphany. He offered $1 million to shave a famous baseball player’s iconic beard using his struggling razor company’s blades. The outlandish PR move sparked outraged social media debates, global press coverage, and most importantly — sales. Hear how this stunt thrust Phil into the spotlight and laid the brand’s foundations when conv...
How targeting these pilots made block chain powered flight simulator take off.
March 14, 2024 09:00 - 27 minutes - 19.2 MBThink niche businesses have limited potential? Roberto Capodieci, CTO of SimFly.io, may change your mind. He helped launch a virtual airline that lets flight simulator enthusiasts live out pilot dreams. Powered by blockchain and NFTs, it turned profitable immediately. Hear why targeting a global “community of interest” can eclipse local targeting today. Learn strategies Roberto used to educate suspicious simulation veterans about crypto benefits. Discover how niche YouTubers deliver better ...
Want a Board Seat? Forget Applications – Here's to Create Your Own Instead
March 12, 2024 09:00 - 34 minutes - 23.6 MBEver wonder how to snag an advisory role to guide a company’s strategy? Serial founder and founder of Veblen Director Programme, Callum Laing says stop asking and start offering. Callum shares how to leverage existing connections and credibility to assemble your own informal board. Learn the five components that position you as a value-adding ally to founders, not a box-checking liability. Discover why he says generously contributing first transcends merely extracting financial gain. If y...
Local DJ Spins Side Hustle Into $100K Wedding DJ Empire
March 07, 2024 10:00 - 27 minutes - 19 MBEver wondered how wedding DJs build thriving businesses playing other people’s favorite tunes? Chris Troka, owner and founder of Milwaukee Underground Productions and Focused-Biz, shares his journey from humble side-hustle to 100-plus events a year. Learn the reason Chris finally embraced weddings despite swearing he never would. Discover how blogging about niche insights and planning tools attracts ideal couples. Find out why he automated contracts and built an AI-powered chatbot to captur...
What's Love Got To Do with Business?
March 05, 2024 10:00 - 27 minutes - 18.7 MBThink compassion has no place in the cutthroat business world? Marketing professor Bruno Cignacco argues otherwise. He explains why nurturing relationships with staff and stakeholders drives growth more than any tech innovation. Learn the generous mindset shift that earns loyalty from employees and customers alike. Discover activities like workplace playfulness that combat stress and unlock innovation. Find out why leaders should encourage intrinsic motivators over economic incentives. If ...
Why multi tasking should be illegal in law firms.
February 29, 2024 10:00 - 27 minutes - 18.9 MBDreaming up innovative startups is the easy part. Managing all your fledgling ventures is harder. Attorney Taylor Willingham, founder of WG Title & Law, candidly discusses his challenges steering a law firm, title company, real estate business, and legal tech startup. Learn Taylor’s time-blocking routine that lets him handle client demands while progressing his side hustles. Hear how he sets boundaries by pricing his personal legal counsel above his other attorneys. Find out what happened w...
This Mum Flips £60k Into Millions In Property With No Bank Loan
February 27, 2024 10:00 - 30 minutes - 20.8 MBDream of amassing rental properties, but lack startup capital? Susannah Cole, founder of The Good Property Company, bootstrapped from nothing to a multi-million pound portfolio and wants to show you how. Learn her ingenious strategies for financing deals without the bank. Hear how Susannah built trust with private lenders using old-fashioned relationship marketing tactics like speaking gigs and consistent YouTube content. Find out why focusing locally enabled her to personally meet with pot...
Why distribution is more important than product in digital content marketing.
February 22, 2024 09:00 - 33 minutes - 22.9 MBCreating epic blog posts, videos, and podcasts is hard work. But getting eyeballs on that content is even harder. Cody Schneider, founder of AI content repurposing platform Swell, shares his distribution-over-product philosophy. Learn Cody's set-it-and-forget-it system to effortlessly turn a single podcast episode into a cascade of social snippets, tweets, and more. Hear how one client leveraged AI-generated newsletters to snag leads and recognition. Find out the critical moment Cody missed...
Save your company from social media overwhelm with Agorapulse from Paris.
February 20, 2024 09:00 - 26 minutes - 18.1 MBFeeling buried under notifications across all your social accounts? Wish you could easily manage posting while tracking ROI? Emeric Ernoult, CEO of social media management platform Agorapulse, shares how he solved this digital chaos. Learn how Emeric bootstrapped from nothing to $24M revenue and 31,000 clients. Hear why targeting micro-influencers and SEO ultimately drove early traction for Agorapulse. Find out how their unique social media attribution links purchases to platforms and indiv...
Broke Entrepreneur Launches Business With Books, Not Loans
February 15, 2024 09:00 - 28 minutes - 19.5 MBUnsure how to fund your business dreams without debt? Annie Yang built a personal finance platform, Annie Yang Financial, and 18,000+ subscribers on her YouTube channel from scratch. Discover her tactics to self-publish and market books for credibility. Learn why she pursued cheap communications degrees over costly accounting credentials. Hear how Annie leveraged books like “1001 Ways to Save Money” to impress employers and land enviable job offers. Find out why she advises entrepreneurs us...
How To Find Your Tribe and Sell Thousands of Books
February 13, 2024 10:00 - 24 minutes - 17.1 MBStruggling to promote your book to the right readers? Learn proven techniques to cut through the noise. Author DC Palter, author of To Kill a Unicorn, explains how he leverages his tech startup expertise to directly reach niche audiences hungry for his writing. Discover how to create value exchanges that convert contacts into reviewers and advocates. Gain tactics on writing compelling articles that establish your authority while subtly promoting your creative works. Understand why niche b...
The Proven Path to Faster Profits through Franchising
February 08, 2024 10:00 - 30 minutes - 20.6 MBConsidering a franchise but unsure where to start? Get insights on finding the right match for lower risk rapid revenue. Franchise expert Giuseppe Grammatico explains what to look for when selecting a systemised “business in a box” aligned to your skills and lifestyle goals. Understand the realities behind the “quick and risk-free” perception. Learn how much liquid capital is required to cover initial investments plus personal living costs. Discover strategies for creating multiple income ...
Turning Awkward Podcast Interviews into a Million Dollars
February 06, 2024 10:00 - 32 minutes - 22.4 MBChasing fame but lacking results? Learn why getting noticed should be the byproduct, not the goal. Josh Thomas, Founder of Factor One, explains how he turned awkward podcast interviews into a million dollars in contracts. Discover how to build reciprocal relationships that convert contacts into clients. Get Josh’s 7 revenue growth templates covering process improvements to innovative offers. Understand why you should pay for speed instead of wasting time and money trying to DIY. Hear a ve...
Divide and Multiply: How Specialisation Breeds Success
February 01, 2024 00:00 - 26 minutes - 18.5 MBStruggling to focus your agency’s offerings? Marketing pro, Brian Gerstner of White Label IQ explains how splitting his firm’s development arm into a separate white-label business fueled growth for both companies. Gain tactics on building trust to overcome client skepticism. Discover why AI won’t reduce workload but rather accelerate delivery. Find out how to leverage automation to systemise processes so you can delegate and scale. Get proven relationship-building ideas to convert contact...
Brand Stories That Reel in Your Audience
January 30, 2024 10:00 - 28 minutes - 19.5 MBStruggling to tell your brand’s story? Learn how to hook your audience and convert them into fans. Branding expert Geoffrey Klein explains why relatability trumps credibility for winning people’s attention and affection. Discover how visual storytelling taps into the emotional core of decision-making. Get actionable tactics on using AI tools to shortcut tedious content creation. Find out the “human bookends” approach to blending automation with authenticity. Take home techniques to deeply...
Why we've all been creating the wrong buyer persona and how to get the right one.
January 25, 2024 10:00 - 26 minutes - 18.6 MBBuyer Persona Institute President Jim Kraus explodes myths around crafting customer avatars. He reveals proven methodology unlocking what buyers truly prioritize when making decisions. Listen as Jim maps a 5-point framework identifying core motivators driving purchases. We discuss tips to validate assumptions through buyer interviews, plus using insights to inform messaging. You’ll discover common persona pitfalls to avoid, ensuring your perspective aligns with real-world needs. Jim shares...
Texan attorney becomes global wealth manager with a podcast appearance.
January 23, 2024 10:00 - 28 minutes - 19.9 MBThis Austin based Attorney turned listeners into leads, not just in Texas but around the world. Scott Smith launched Royal Legal Solutions from the business he generated by appearing on a podcast. Since 2014, he has built a nationwide team of 30 from his offices in Austin, Txs, including 4 attorneys, 8 paralegals, CPA/MBA/CFO, insurance agents, and investing specialists — and they protect +$1.2 billion in assets for over 2,000 real estate investors nationwide. In this episode out today, ...
Field-tested techniques for content that stands out
January 18, 2024 10:00 - 25 minutes - 17.6 MBDigital marketer Patrick Dawson shares field-tested techniques for creating a distinctive brand. Listen as he reveals his formula for crafting compelling blog posts guaranteed to grab attention. Patrick discusses the power of understanding yourself, using authentic life experience to connect with your audience. We cover actionable strategies for distributing content far and wide through partnerships. You’ll discover tools facilitating automated social sharing on a mass scale. Patrick expla...
An Entrepreneur's Toolkit for Overcoming Self-Doubt
January 16, 2024 10:00 - 27 minutes - 19 MBTrauma and uncertainty shake entrepreneurs’ confidence, draining motivation. Leadership coach Dr Benjamin Ritter, founder of LFY Consulting, guides founders in rediscovering their purpose. Listen as Dr Ritter shares how to regain clarity amidst chaos. His innovative exercises help you identify core values, goals and needed community support. You’ll hear Dr Ritter’s advice on starting small, plus an impactful step for overcoming self-doubt. We discuss why “getting the whole pie” trips up ...
How to Unlock Your Unique Genius
January 11, 2024 10:00 - 22 minutes - 15.6 MBFeel stuck working for someone else’s dream? Garin Dem gets it. After 15 corporatised years, she quit to unlock her “unique genius” - and yours. On this pep talk-fuelled episode, you’ll discover how Garin moved from employee to entrepreneur. Learn how she built confidence, won clients, and created an authentic personal brand rooted in her passion. You’ll also get Garin’s best tips for monetising what makes you unlike anyone else. She shares the platform mistakes that cost her money, why yo...
Beating mobile privacy laws with affordable local outdoor advertising.
January 09, 2024 10:00 - 23 minutes - 16.5 MBFeel like your ads never catch your ideal customers' eyes? Amanda Dorenberg says it’s time to think outside the mobile. As CEO of COMMB, she’s on a mission to transform outdated billboards into targeted, trackable ads. On this episode, Amanda debunks the myth that mass media is only for big brands. She explains how local shops can micro-target roadside placements to reach neighbourhood spenders. Plus, learn how new privacy laws are driving Gen Z’s back to traditional outlets they actually t...
Why 50,000 entrepreneurs signed up to this AI Linkedin App in 30 days.
January 04, 2024 10:00 - 32 minutes - 22.7 MBEver wondered how to make your small or medium-sized business stand out in the crowded LinkedIn space? Tune in to our latest episode as we catch up with Jason Tan, the entrepreneur behind Engage AI. He's revolutionizing the way businesses engage on LinkedIn, utilizing a unique "commenting for attention" strategy. Using this innovative tool, you could save time and energy while building your personal brand, and Jason explains how. Get ready to catch those golden nuggets on how focusing solely...
Why Niches Can Be Risky Ditches for Business Growth
January 02, 2024 10:00 - 26 minutes - 18.4 MBNiches create risk. Learn why diversifying makes better business sense. Serial entrepreneur Pat Dillon built and sold many niche companies. His experiences showed relying on one vertical courts trouble. Industry fluctuations or shutdowns can destroy overly focused agencies. Now taking a contrarian view, Pat spreads his digital firm Wise across numerous pillars. With budget goals set for each, no one sector sinking means his ship stays afloat. This articles Forbes contributor still focuses...
The Communication Secret to Becoming a Best Virtual Workplace
December 28, 2023 10:00 - 26 minutes - 18.4 MBLearn how this fully virtual agency became the best place to work. Leaving corporate, Wayne Stanley knew brick-and-mortar didn’t fit his national ambitions. He began Bowe Digital as fully remote, yet faced perceptions it wasn’t serious. Converting customers to understand virtual capabilities took effort. Now, with unrelenting focus on communication and connectivity, Bowe fosters deeply rooted culture across dispersed teams. Dedicated chats, practiced approaches, even non-work bonds maintai...
The Anti-Marketing Method to Turn What You Have into Sales
December 26, 2023 10:00 - 26 minutes - 18.3 MBStruggling to gain clients? Learn the anti-marketing method to leverage existing assets. Starting an entrepreneurial journey from corporate life can mean losing footing. Tiago Faria, formerly of Google, struggled himself. Complications nearly sunk him until he simplified his approach. Now he helps other high-value coaches rapidly gain leads through his anti-marketing framework. By interviewing ideal customers, Tiago creates tailored offerings solving their exact needs. This provides fuel f...
It’s Not About You: Customer-Focused Marketing Tips from a Pro
December 21, 2023 10:00 - 24 minutes - 17 MBWhat if your marketing efforts could be fearless, effective, and customer-centric, all at once? Get ready to journey with us into the world of savvy entrepreneurship alongside seasoned business owner, Randy Crane. Learn proven techniques from 40-year marketing veteran Randy, the Fearless Marketer. He reveals how to be “fearless” by moving beyond status quo tactics and focusing on the customer’s journey. Randy stresses understanding problems and desired outcomes through research. Then match m...
80% Stop at the Headline: Kelsey Formost’s Top Tips for Headline Hits
December 19, 2023 10:00 - 29 minutes - 20.1 MBEver tried to craft the perfect sentence, only to end up staring at a blank screen? Don't despair! Learn proven techniques from former actress turned copywriter Kelsey Formost. Discover how to hook readers by answering “what’s in it for me?” in succinct, benefit-focused headlines. Kelsey advises verbal vomiters to let words flow then edit down, while formula lovers can leverage prompts to overcome writer’s block. Learn to funnel awareness on webpages through clear over clever headlines. Key ...
Brand Story Secrets from an Ad Legend: Henry Wong Reveals All
December 14, 2023 10:00 - 27 minutes - 18.6 MBImagine the thrill of getting Gordon Ramsay, the fiery chef himself, to be a brand ambassador for a product you're marketing. Learn how to craft a compelling personal narrative from ad legend Henry Wong. Drawing on decades in advertising, Henry reveals techniques to identify your core essence and attributes. Learn to summarise your story in just six words for brevity and impact. Henry advocates gathering objective feedback from others to shape your perspective. He explains common mistakes li...
Beyond Defensive Automation, Boost Revenue with Offensive Tactics
December 12, 2023 10:00 - 23 minutes - 16.3 MBStruggling to scale your marketing outreach? Learn how to leverage automation to hack growth from entrepreneur Yaron Been. After losing his ecommerce business overnight, Yaron rebuilt by automating repetitive tasks. He explains the difference between defensive automations that save time, and revenue-generating offensive automations. Discover free tools like Microsoft Power Automate to build sequences at scale. Yaron demystifies scraping prospect data and crafting personalised outreach with A...
Hook, Nurture, Convert: The Power of Marketing Automation
December 07, 2023 10:00 - 27 minutes - 18.6 MBFeeling overwhelmed tracking your digital marketing? Learn how to simplify and automate your customer journey for better results. Marketing expert and Co-founder of DBSS Digital Seb Brantigan explains how to audit your strategy and tech stack to identify quick 1% tweaks. Discover easy tools like Zapier to connect platforms and coordinate touchpoints. Seb demystifies marketing automation, advising to start small with basic sequences. Learn common virtual event mistakes and how planning follow...
How to build the Spotify of the art world
December 05, 2023 10:00 - 27 minutes - 19.1 MBHow to build the Spotify of the art world. Hussein Hallak shares how his platform Momentable.art makes art accessible like never before. Providing museum-quality images, customized channels and immersive experiences, it empowers artists to showcase work on their own terms. Hussein explains how blockchain enables digital ownership, tips and subscriptions. Key insights include building community, leveraging the product for marketing, and constantly engaging users. With over 20 years' experi...
How Startups Can Strategically Boost Their Brand
November 30, 2023 10:00 - 28 minutes - 19.4 MBWondering how PR can boost your brand? PR pro Kathleen Lucente, Founder of Red Fan Communications, demystifies public relations for startups and small businesses. With 15 years growing her own agency, she shares when to engage PR help and how to maximise value on a budget. Key takeaways include defining your niche, hiring specialists who know your industry, and scaling support as you grow. Kathleen advises crafting an authentic brand narrative, aligning internal and external messaging, and l...
Fighting back from bankruptcy, you should focus on this sales technique.
November 28, 2023 10:00 - 27 minutes - 19.2 MBKarl Becker explains the sales strategy that he used to recover after a bankruptcy. Now he has written that into a book entitled Iceberg Selling. On this episode he explains how to take back control and improve cash flow by closing more deals which he credits with this one key principle, that he explains on this podcast with Jim James Karl Becker , Founder and CEO at Improving Sales Performance. Viddyoze: Create client-grabbing videos Client-grabbing videos in just 3 clicks with the wo...
The Agency Matchmaker - How to Find Marketing Partners You Can Trust
November 23, 2023 10:00 - 24 minutes - 16.6 MBStruggling to find the right marketing agency? Behdad Jamshidi, Founder of CJAM Marketing, shares his secrets to vetting and matching businesses with agency partners they can trust. After losing 25% of his business overnight in the recession, Behdad rebuilt by focusing on lead generation and brand building. He explains how he creates a constant stream of high-quality content across platforms and nurtures authentic relationships. Key takeaways include only partnering with agencies operating f...
How to stop your brand being destroyed by AI based content creators.
November 21, 2023 10:00 - 25 minutes - 17.9 MBAre you struggling to keep brand messaging consistency as you sale creation using AI? As Rob May explains, generative AI allows endless personalized content at scale, but also creates a massive risks. His solution is BrandGuard, which uses AI models trained on your brand guidelines to automatically check creative assets. Tune in to find out about the low cost browser plug in which can save your brand from being destroyed by being out of control. Get Otter with 1-month FREE Pro Lite Gene...
Sobering up the beer industry with a hoppy alcohol-free mission
November 16, 2023 10:00 - 24 minutes - 16.9 MBHow to break the norm and challenge the stereotype? Here's how Impossibrew shook the beer industry. Mark Wong faced health problems from drinking and realised much of his social life depended on it. He started Impossibrew to create great-tasting beers that relax you without the alcohol. After a big branding misstep, Mark focused on listening to customers to keep improving. He candidly shares mistakes and wins on social media, gaining 35k Instagram and 65k TikTok followers with just a few ra...
What does it take to build a global franchise business in the wellness industry?
November 14, 2023 10:00 - 22 minutes - 15.8 MBEver wondered what it takes to build a global franchise? Join me in this discussion with John Prothro, President and CEO of Foot Solutions. We explore how John is building Foot Solutions into a successful global franchise business providing specialized foot care and custom orthotics. What you will learn on this show: - making a business an attractive franchise opportunity, - the importance of having a proven system - differentiation from competitors with technolgy And lots more. Foot ...
Why 80% of your sales leads are killing your business, and what do to about it.
November 09, 2023 10:00 - 26 minutes - 17.9 MBBefore, you wasted time chasing the 80% of prospects that delivered less than 20% of your revenues. Now, you can focus 80% of your efforts on the opportunities that move the needle. Magnetically attract the right customers who understand your value, are willing to pay a premium, and pre-qualify themselves before ever engaging with sales. Mark Osborne's new book, "Are Your Leads Killing Your Business?" create the roadmap to leverage technology and data to attract the right prospects and k...
Is your business getting lost in the Amazon jungle?
November 07, 2023 10:00 - 22 minutes - 15.8 MBPromised knowledge and expertise await you in our enlightening conversation with Mike Begg, the savvy CEO and co-founder of AMZ Advisers. This is a deep dive into the vast Amazon marketplace, a tour not just of the immense opportunities that it offers, but also the unique challenges it presents to brand builders and unnoticed entrepreneurs. Mike's knowledge, honed by years of experience, makes him an invaluable guide, offering actionable strategies to make your mark in this competitive marke...