The Jobs to Be Done Theory, Why Your Customers Don't Buy Your Products | Jay Haynes, Founder of Thrv
Silicon Alley
English - September 10, 2021 14:00 - 56 minutes - 52.4 MB - ★★★★★ - 24 ratingsEntrepreneurship Business Education Self-Improvement business entrepreneurship finance gettingstarted journey startup tech Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
89: In The Jobs to Be Done Theory, Jay Haynes (Twitter: @jayhaynes), founder of Thrv, joins host William Glass to discuss why customers don't buy your products. Jay shares the key lessons from the Job to Be Done Theory and how to systemize innovation in your business. You'll learn:
Why your customers aren't buying your products
What is jobs theory
How to implement the jobs to be done methodology
Repeatable innovation
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About Jay Haynes:
Jay Haynes is the Founder & CEO of thrv.com, the first and only Jobs-to-be-Done (JTBD) software for product, marketing, and sales teams. Jobs-to-be-done product management helps CEOs align their product teams with customers to dramatically increase their effectiveness by reducing roadmap risk, accelerating revenue growth, and generating superior equity value.
As an Award-winning executive with three decades of innovation and investing experience, Jay’s customers include Microsoft, Dropbox, eBay, Twitter, American Express, Oracle, Target, and Viacom among others.
While at the Harvard Business School, Jay studied with Clay Christensen, who pioneered the concept of disruption and popularized the jobs-to-be-done innovation method. Jay graduated Phi Beta Kappa with the highest honors from Brown University, and he received his MBA with distinction from Harvard Business School.
Learn more about Jay Haynes: https://www.thrv.com
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