Marketing Freaks
157 episodes - English - Latest episode: 10 days ago - ★★★★★ - 1 ratingThe Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
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Episodes
#EP154 - The Skills Behind The Thrills - with Zack Wragg, Merlin Entertainments
April 17, 2024 07:00 - 33 minutes - 23 MBWelcome to episode 154 of the Marketing Freaks Podcast. In this episode, we're joined by Zack Wragg, Head of Global Optimisation and Development at Merlin Entertainments. Jon and Zack get into the detail around multiple challenges, from understanding and fulfilling customer needs, to managing the delicate balance between individual attraction brands and the overarching group brand, and the strategies employed to maintain global consistency while allowing for local adaptation.
#EP153 - Marketing Freaks LIVE!! AI & The Future of Marketing, From inOrbit
April 10, 2024 06:00 - 37 minutes - 26 MBWelcome to the first ever live episode of the marketing freaks podcast! We're at the wonderful InOrbit conference in Slovenia and the topic for discussion is AI, the future of marketing and what that leaves for us humans. To help with the conversation we are joined by previous podcast guest Sam Lewis-Williams, Head of Marketing Automation at the FT and also open the session up for questions from the audience. This was so much fun to do and we hope you enjoy this special episode!!
#EP152 - [Bitesized] How To Deal With (Professional) Rejection
April 02, 2024 07:00 - 11 minutes - 7.61 MBWelcome to this week's bitesized episode! I'm joined by my good friend Geoff Griffiths and this week we are talking through the topic of dealing with professional rejection. From pitching new business, applying for jobs and many other career related scenarios - we all have to be in a good place to handle it, but no one ever teaches anything on the topic? Enjoy!
#EP151 - Is Digital Marketing Education Broken? With Giovanni Pupo, Lipton
March 27, 2024 09:00 - 39 minutes - 26.9 MBIn this episode, Jon is joined by Head of Ecommerce Media Europe at Lipton, Giovanni Pupo, to highlight the disparity between what is taught in higher education vs. the application and skills required to work within the Digital Marketing Industry. Is the curriculum outdated, or is it just focused on traditional marketing, rather than Digital Marketing? Graduates are often inducted into roles without any knowledge of how Digital Marketing Platforms work. We discuss the challenges graduates...
#EP150 - [ShopTalk] Sara Worland, SVP Brand, Million Dollar Baby Co
March 20, 2024 21:00 - 16 minutes - 11 MBWelcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Sara Worland, SVP Brand, Million Dollar Baby Co. Enjoy!!
#EP149 - [ShopTalk] Alexa Fisher, Ecommerce Manager North America, Delognhi Group
March 20, 2024 17:00 - 13 minutes - 9.13 MBWelcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Alexa Fisher, Ecommerce Manager North America, Delognhi Group. Enjoy!
#EP148 - [ShopTalk] Lauri Joffe, CMO, American Freight
March 19, 2024 21:00 - 13 minutes - 9.43 MBWelcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Lauri Joffe, CMO, American Freight. Enjoy!
#EP147 - [ShopTalk] Matt Smolin, CEO, Hang
March 19, 2024 17:00 - 14 minutes - 10.2 MBWelcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Matt Smolin, CEO of customer loyalty business Hang. Enjoy!
#EP146 - [ShopTalk] Poonam Goyal, Senior Research Retail Analyst, Bloomberg
March 19, 2024 15:00 - 14 minutes - 9.96 MBWelcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Poonam Goyal, Sector Head and Senior Research Retail Analyst, Bloomberg. Enjoy!
#EP145 - [ShopTalk] Patrick McIntyre, Head of Development, Krispy Kreme
March 19, 2024 01:00 - 12 minutes - 8.86 MBWelcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this second episode, we talk to Patrick McIntyre, Head of Development, Krispy Kreme. Enjoy!
#EP144 - [ShopTalk] Anna Farberov, GM, Pepsico Labs
March 19, 2024 00:00 - 11 minutes - 8.23 MBWelcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this first episode, we talk to Anna Farberov, GM at Pepsico Labs. Enjoy!
#EP143 - Authenticity & Sustainability with Vanessa Jefferies - Too Good To Go
March 13, 2024 07:00 - 28 minutes - 19.7 MBToo Good To Go is a brand focused on fighting food waste and having a social impact. Sustainability and social impact is a huge focus for brands as well as a key driver for many in the increasingly conscious consumer market. But how do you tell the difference between the brands that are authentic and those that are doing it for marketing purposes? Jon and Vanessa Jefferies, Associate Director of Marketing at Too Good To Go, explore the intersection of sustainability, social impact, and bra...
#EP142 - [Bitesized] Applying For A Job? Here's an Employers Take...
March 04, 2024 08:00 - 6 minutes - 4.44 MBWelcome back to the podcast! In this week's mini bitesized episode, I discuss a few thoughts (from an employers perspective) on how to stand out in an interview and job application process. This is direct from my experience of recruiting for a small, specialised performance marketing agency. Hope this helps!
#EP141 - Mastering Personalisation Through Automation, with Sam Lewis-Williams - The Financial Times
February 28, 2024 08:00 - 34 minutes - 23.6 MBWelcome to episode 141 of the Marketing Freaks Podcast. This week, we're joined by Sam Lewis-Williams, Head of Automation at the Financial Times, to explore how both businesses and consumers navigate the abundance of content that we have access to, and how the Financial Times uses automation to deliver the right content to the right audience. We delve into the different applications of automation at the Financial Times. Sam explains how behavioural data is changing the way that the Financia...
#EP140- [Bitesized] The Best Way To Learn Performance Marketing?
February 19, 2024 08:00 - 5 minutes - 3.96 MBWelcome back to another mini bitesized episode! This week we're talking about the best ways to learn performance marketing, and how to get started and build your skills with both Meta Ads and Google Ads. Hopefully this is useful for you if you're new to the field or just looking to build your understanding of how PPC or Paid Social works. Enjoy!
#EP139 - Hitting a Home Run in Paid Media, with Jon Loomer
February 14, 2024 08:00 - 39 minutes - 27.5 MBWelcome back to the Marketing Freaks Podcast. This week, we're joined by none other than the OG of Facebook Ads, Jon Loomer! In this episode we explore the incredible career of Jon Loomer, self proclaimed Facebook Ads nerd. Jon has built an incredible reputation within the Paid Media industry and founded The Power Hitters Club, an online community for advanced Paid Media practitioners to connect and share knowledge. We will delve into the evolution of Jon’s career, from how he went from...
#EP138 - [Bitesized] 75,000 Meetings in Three Days!!
February 05, 2024 08:00 - 11 minutes - 8.14 MBWelcome to this week's bitesized episode! We're super excited to be heading to Shoptalk in March where we'll be recording a load of interviews with some of the biggest brands in the world. As a bit of a warm up to that, we invited Joe Laszlo (the man behind the show agenda) on for a chat about how he curates the show's programme. Enjoy!
#EP137 - The 2024 PPC Playbook, with Vince Norris
January 31, 2024 08:00 - 20 minutes - 14 MBWelcome back to the Marketing Freaks Podcast. It’s a double helping of PPC pie as this week, Jon is joined by our Senior PPC Account Manager Vince Norris. Vince is fairly new to the Overdrive team, although he has hit the ground running and is by all intents and purposes, a genius and all things Paid Search. Jon and Vince are here to discuss their thoughts on the future of PPC, from the shift from granular bidding to more reliance on machine learning, and our predictions and best practices ...
#EP136 - [Bitesized] What's Keeping You Up At Night?
January 22, 2024 08:00 - 6 minutes - 4.18 MBWelcome to this week's bitesized episode! Join us for a conversation around common concerns and worries, and what we think the biggest challenges will be for performance marketing in 2024. We also get feedback from others to find out what other people in similar roles are concerned about. Do you agree? Send us your biggest concerns and we'll cover them in a future episode. As always, thank you so much for listening and please do subscribe on your preferred podcast platform :)
#EP135 - Nice Pitch, Shame About The Service! With Abi Carey
January 17, 2024 07:00 - 25 minutes - 17.4 MBWelcome to episode 135 of the Marketing Freaks Podcast. This week, we're diving into a topic that's both intriguing and a bit frustrating. Jon and Abi are sharing their candid thoughts on the gap we often see between flashy pitches and actual delivery. We're talking about the extreme lengths some agencies will go to just to make things seem better than they are in reality. We’ve pulled out some of our favourite stories from the pitch vaults. Some from our own experiences and others are tale...
#EP134 - [Bitesized] 2024, The Year The Cookie Finally Crumbles?
January 08, 2024 08:00 - 6 minutes - 4.82 MBHello and welcome to the first bitesized episode of the year! This week we're talking about Google's plan to depreciate third party cookies in Chrome. What is actually happening, how does this impact our world of paid media and digital marketing, and what should you be doing to prepare for the change?
#EP133 - The Evolution of PPC in Digital Marketing with Indi Rai, Ufurnish
January 03, 2024 07:00 - 46 minutes - 32.2 MBWelcome back to the first episode of 2024! In this episode, we’re diving into the ever-changing world of PPC with Indi Rai, Head of Acquisition at Ufurnish. Indi brings a wealth of experience from both agency and client-side perspectives, offering us a unique insight into the landscape of PPC & Performance marketing. We're exploring everything from the development of PPC over the years, to the synergy between PPC and SEO. Whether you're from a startup or a big corp, you'll get insider insig...
#EP132 - [Bitesized] Has Elon Musk Completely Lost It??
December 11, 2023 08:00 - 5 minutes - 3.92 MBJoin us for this mini bitesized episode to chat through Elon Musk's tirade, what this means for us working in the world of paid social and what on earth is going on over at X! Have you changed your opinion on advertising on the platform, or if you are still seeing good results should you continue to advertise there? Enjoy!
#EP123 - [Bitesized] Has Elon Musk Completely Lost It??
December 11, 2023 08:00 - 5 minutes - 3.92 MBJoin us for this mini bitesized episode to chat through Elon Musk's tirade, what this means for us working in the world of paid social and what on earth is going on over at X! Have you changed your opinion on advertising on the platform, or if you are still seeing good results should you continue to advertise there? Enjoy!
#EP131 - Becoming a Leader. How to Become a Successful Marketing Leader with Danny Denhard
December 06, 2023 08:00 - 36 minutes - 24.8 MBWelcome back to the Marketing Freaks Podcast. In this episode, we’re diving into an often neglected yet crucial topic: What does it take to become a successful Marketing Leader? Jon is joined by Danny Denhard, a distinguished executive coach with plenty of skin in the game. Danny specialises in guiding CMO’s, VP's and Directors to enhance their career trajectory, team dynamics and overall company performance through his unique workshop based coaching. Quite often we see a pattern where pro...
#EP130 - [Bitesized] - Black Friday / Cyber Monday Special
November 27, 2023 08:00 - 8 minutes - 6 MBHello and welcome to the Black Friday / Cyber Monday special! In this episode we talk about whether or not Black Friday is worth doing as a business, how it's going so far and what the common trends for this Q4 are looking like. We also pull out some key news items and take a look at Shopify's real time BFCM stats. Enjoy!
#EP129 - The Power of Social Proof with Ed Bolton, Trustpilot
November 22, 2023 08:00 - 33 minutes - 23.1 MBWelcome to episode 129 of the Marketing Freaks Podcast. Jon is joined by Ed Bolton, Partner Manager at Trustpilot to explore how businesses can harness the power of social proof, brand reputation, and user-generated content (UGC) to drive sales during peak buying seasons. We delve into the strategies and tactics that can be used, to help businesses thrive during their busiest times of the year. Gain valuable insights and practical tips on how you can leverage customer reviews within your mar...
#EP128 - [Bitesized] - Learning to Play the Game
November 13, 2023 08:00 - 11 minutes - 8.14 MBWelcome back to another bitesized mini episode! This week we're talking about the corporate game, how to win confidence and how to get buy in for future investment in your marketing activity. Simply being great at what you do is sadly not often quite enough. You need to be able to communicate clearly and build logical business cases in order to progress and grow your channels. Join this episode for some advice on how to go about doing just that. Enjoy!
#EP127 - The Recipe for Success: How online marketing drives offline activity
November 08, 2023 08:00 - 34 minutes - 23.9 MBWelcome to Episode 127 of the Marketing Freaks Podcast. This week, Jon is joined by Gemma Barter, the Digital Marketing Manager at Honest Burgers, to talk about about the strategic approach and tactics employed by Honest Burgers in leveraging online marketing to boost footfall into their restaurants. We uncover the key ingredients that make their marketing efforts so effective in driving foot traffic, customer engagement, and loyalty to their brick-and-mortar locations. Key Takeaways: Str...
#EP125 - Halloween Special: Performance Marketing Horror Stories
October 31, 2023 08:00 - 17 minutes - 12 MBIt’s spooky season, so in this bonus Halloween-themed episode we’re bringing you some tales of terror in the form of Paid Media Horror Stories. Jon is joined by Abi Carey, Head of Paid Social to delve into some of the most hair-raising mistakes made in performance marketing. They will not only highlight common blunders but also share a chilling account of their personal career horror stories and the invaluable lessons they've learned. Tune in for a frightfully informative discussion that wil...
#EP124 - [Bitesized] - Are the Robots Taking Our Jobs?
October 30, 2023 08:00 - 8 minutes - 6.19 MBIn this week's mini bitesized episode, we talk all things AI and paid media. Are the robots coming for our jobs, or is it that our job roles are just going through a major change? How can we use AI to be more efficient, get better results and ultimately earn more revenue for our clients? We talk through all of the above and also get a new snapshot opinion from Nick Boyce on the matter!
#EP123 - UX & SEO: The Digital Marketing Power Couple
October 25, 2023 07:00 - 33 minutes - 23.3 MBWelcome back to Episode 123 of the Marketing Freaks Podcast. During this episode Jon and Abbey, Associate Director at Builtvisible explore the relationship between digital marketing and user experience (UX) in today's competitive landscape. By delving into the strategies, examples, and insights shared by Abbey, we will gain a deeper understanding of how seamless UX and effective digital marketing converge to create impactful customer journeys. Key Takeaways from this episode: The importanc...
#EP122 - [Bitesized] - Why An Agency Fee is Worth Paying
October 16, 2023 07:00 - 8 minutes - 5.79 MBJoin us in this bitesized episode to talk through agency fees, what you SHOULD be getting for your money, and why they are worth paying. Clearly every business and situation will be different, but selecting the right agency should provide a vast amount of value for your business, way beyond a simple exchange of cash for resource. Nick Boyce dials back in for his opinion on the matter, having worked in multiple client-side and agency roles. Hope you enjoy!
#EP121 - The Science Behind Influence: Leveraging Behavioural Science in Marketing
October 11, 2023 08:00 - 40 minutes - 27.6 MBWelcome back to the Marketing Freaks Podcast. In this episode, Jon is joined by Nancy Harhut, a leading expert in the world of behavioural science in marketing and creativity. During this episode, we delve into the fascinating world of behavioural science and how it can be harnessed to enhance marketing strategies. We will explore the key principles and techniques of behavioural science that marketers can apply to captivate and engage their target audiences more effectively. Through Nancy's...
#EP120 - [Bitesized] Pitchin' Nightmares!
October 02, 2023 07:00 - 12 minutes - 8.28 MBJoin us for this mini, bitesized episode where we talk through what makes a bad pitch process, what makes a good pitch process, how to find the best agency partner for your business and a whole heap more!
#EP119 Mastering Marketing in Highly Regulated Industries with Duarte Garrido
September 27, 2023 07:00 - 32 minutes - 22.3 MBWelcome back to episode 119 of the Marketing Freaks Podcast. This week Jon is joined by Duarte Garrido, VP of Growth Marketing at vault.io, to discuss how to navigate restrictions in highly regulated organisations. Duarte's journey began in the kitchen as a chef, but he later transitioned to journalism before venturing into the world of marketing. His career took him to companies like Sky, Philip Morris International, Coca-Cola, and Standard Chartered Bank. What stands out in his journey i...
#EP118 - [Bitesized] Is GA4 Really All That Bad??
September 18, 2023 07:00 - 10 minutes - 7.51 MBJoin us for another bitesized episode where I'm talking GA4. Is it really as bad as everyone thinks, why is everyone so frustrated with it and what are some of the positives? I'm also joined by Nick Boyce for his opinion on the matter. Enjoy!
#EP117 Skiing to Success: The Oxford Ski Company Journey
September 13, 2023 08:00 - 27 minutes - 18.9 MBWelcome back to the Marketing Freaks Podcast. In this episode, we dive deep into the fascinating journey of renowned Luxury Travel Brand, Oxford Ski Company with its founder and CEO, Rupert Longsdon. We explore the inception of the business, the pivotal role of marketing in fostering growth, and valuable advice for aspiring entrepreneurs. We uncover the evolution of marketing strategies, the significance of a well-balanced marketing mix, and Rupert’s perspective adapting during challenging t...
#EP116 [Bitesized] Get Customer Feedback & Make Better Decisions!
September 04, 2023 08:00 - 6 minutes - 4.37 MBJoin us for the first episode in a series of mini, bitesized episodes. In this episode, Jon talks through the importance of gathering the right data and information to help you make better decisions and prioritise the right actions. Find out what the best data to review is, how to find and gather the information, and how to identify the biggest improvements for your marketing efforts.
#EP115 - Santa's little helpers: Getting ahead on your Q4 Digital Marketing Strategy
August 30, 2023 09:00 - 21 minutes - 14.5 MBAll I Want for Christmas Is a Flawless Digital Marketing Strategy: Your Guide to Q4 Success You’re most likely thinking that we’re crazy, talking about Christmas Campaigns in September (this podcast was recorded in July too)… but there is a method to our madness. Q4 and Christmas present a golden opportunity for eCommerce retailers to capitalise on heightened consumer spending. However, the key to making the most of this season lies in meticulous planning of your digital marketing strategy....
#EP114 - Unraveling the Evolution of Paid Media - Part 2
August 16, 2023 08:00 - 21 minutes - 14.5 MBEvolving Landscape of Paid Media: Navigating the User Journey and Scaling Success Over the past few years, Paid Media has undergone significant advancements and become an essential tool for businesses to effectively connect with and captivate their desired audiences. However, the landscape of Paid Media is constantly developing, and businesses need to continuously adapt to stay ahead of the game. A notable change is the growing importance of understanding the user journey beyond the initia...
#EP113 - Unraveling the Evolution of Paid Media - Part 1
August 02, 2023 09:00 - 24 minutes - 17 MBWelcome back to the Marketing Freaks Podcast. In this week's episode Jon is joined by founder of Profitspring, Byron Marr. Byron got into Paid Media through promoting bands on Facebook and discovered a natural affinity for data driven creativity. Having worked agency side, client side, and now running his own consultancy business, Byron has a wealth of experience. In this two part mini series, Jon and Byron delve into the changes that have taken place in the world of Paid Media over the ye...
#EP112 - Tightened Budgets? Focus on Efficiency!
July 19, 2023 11:00 - 23 minutes - 16.1 MBWelcome back to the Marketing Freaks podcast! In this week’s episode Jon is joined by our Head of Client Services, Dan to delve into the pressing challenges many businesses are faced with during the current economic climate. They shed light on how this has an effect in the digital marketing industry today and explore strategies to maximise efficiency in the face of tightened budgets. In these uncertain times, businesses across the globe are grappling with economic hardships. Clients are und...
#EP111 - Why We're Reworking Our Service Offering
July 06, 2023 11:00 - 19 minutes - 13.2 MBWelcome back to the Marketing Freaks podcast! In this week’s episode Jon is joined by our Head of Paid Social, Abi Carey to discuss how and why we have reworked our service offering at Overdrive Digital. Jon and Abi run through why changing our service offering is the best thing we can be doing for our clients right now, the ever changing industries we work in and the changing way in which you can achieve real success in your digital marketing platforms. So why are we changing it up? Well...
#EP110 - Navigating the Return to Work After Injury
June 21, 2023 09:00 - 22 minutes - 15.3 MBWelcome back to the Marketing Freaks podcast! In this week’s episode we are discussing a slightly different topic… Jon is joined by our Senior Paid Media Executive Halli Biggs, who at the end of last year, experienced a potentially life changing injury. In this episode, we'll explore some of the concerns Halli was faced with, as well as the essential steps and strategies for successfully navigating the return to work after an injury, empowering you to regain your confidence and thrive in yo...
#EP109 - Business Factors To Consider
June 08, 2023 08:00 - 24 minutes - 17 MBWelcome back to the Marketing Freaks podcast! In this week’s episode, Jon is joined by our Head of Paid Social Abi Carey to talk through what business factors you should be taking into consideration in paid advertising. In the ever-evolving realm of digital marketing, paid media campaigns have emerged as a game-changer for businesses seeking to expand their reach and drive tangible results. However, achieving success in this space requires a keen understanding of various business factors th...
#EP108 - Why You Need a Good Creative Brief
May 24, 2023 07:00 - 14 minutes - 10.1 MBWelcome back to the marketing freaks podcast! In this week’s episode, I’m joined by Halli from our Paid Social team to talk through the importance of having a good creative brief. When it comes to running campaigns on social, creative is clearly a hugely important part of the mix. As such, if you’re working with external partners or other teams within the business, ensuring they know exactly what you need is imperative.
#EP107 - How To Find The Right Agency
May 18, 2023 08:00 - 16 minutes - 11.2 MBHi all and welcome to episode 107 of the Marketing Freaks podcast! In this week’s episode, Jon is joined by our Head of Client Services Dan Lifton to delve into the significance of working with the right digital marketing agency, both from a business perspective and on a personal level. In today's fiercely competitive digital landscape, businesses and individuals are striving to unleash the full potential of online platforms. However, navigating this complex terrain can be overwhelming. T...
#EP106 - The City Scooter, What We’ve Learnt So Far
May 11, 2023 07:00 - 20 minutes - 14.4 MBHi all and welcome to episode 106 of the Marketing Freaks podcast! In this week’s episode, Jon is joined by Overdrive’s Senior Paid Media Account Manager Abi Carey to discuss the valuable lessons we’ve learnt so far since setting up our very own e-commerce business, The City Scooter and how they can be implemented to propel our clients business endeavours to new heights. One of the best ways we can understand the pressures and stresses our clients go through day to day as a digital marketi...
#EP105 - TikTok For Dummies
May 04, 2023 10:00 - 20 minutes - 13.9 MBHi all and welcome to episode 105 of the Marketing Freaks podcast! In this week’s episode, Jon is joined by our very own TikTok genius and Senior PPC Executive Rosie Toone to discuss TikTok, what it is and the power of the platform within digital marketing. If you've been living under a rock and haven't heard of TikTok, let us enlighten you! TikTok is like a wild party where everyone is showing off their best dance moves, lip syncing to their favourite music, and sharing their life hacks w...