#EP143 - Authenticity & Sustainability with Vanessa Jefferies - Too Good To Go
Marketing Freaks
English - March 13, 2024 07:00 - 28 minutes - 19.7 MB - ★★★★★ - 1 ratingBusiness marketing advertising ppc paid media social media paid social digital marketing growth marketing ecommerce Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Too Good To Go is a brand focused on fighting food waste and having a social impact. Sustainability and social impact is a huge focus for brands as well as a key driver for many in the increasingly conscious consumer market. But how do you tell the difference between the brands that are authentic and those that are doing it for marketing purposes?
Jon and Vanessa Jefferies, Associate Director of Marketing at Too Good To Go, explore the intersection of sustainability, social impact, and brand authenticity. We delve into how businesses can authentically incorporate social impact, differentiate themselves in the sustainability space and maintain credibility whilst pursuing market leadership.
Key Takeaways: