#EP113 - Unraveling the Evolution of Paid Media - Part 1

Marketing Freaks

English - August 02, 2023 09:00 - 24 minutes - 17 MB - ★★★★★ - 1 rating
Business marketing advertising ppc paid media social media paid social digital marketing growth marketing ecommerce Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #EP112 - Tightened Budgets? Focus on Efficiency!

Next Episode: #EP114 - Unraveling the Evolution of Paid Media - Part 2

Welcome back to the Marketing Freaks Podcast. In this week's episode Jon is joined by founder of Profitspring, Byron Marr. Byron got into Paid Media through promoting bands on Facebook and discovered a natural affinity for data driven creativity. Having worked agency side, client side, and now running his own consultancy business, Byron has a wealth of experience.

In this two part mini series, Jon and Byron delve into the changes that have taken place in the world of Paid Media over the years, discussing both the good and the bad. They explore how the industry has evolved and what marketers need to focus on today. During part one Byron shares his thoughts on the rise of automation, the importance of data management and strategic decision-making.