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Show Me The Nuggets

195 episodes - English - Latest episode: 5 months ago - ★★★★★ - 47 ratings

Show me The Nuggets is the No. 1 podcast for digital entrepreneurs who want to build and grow a real lifestyle business. The show is hosted by Joe Troyer - a serial entrepreneur who has built and sold three different businesses: a software company, an info-marketing company, and an agency. In this show, Joe runs weekly interviews with the best entrepreneurs and experts to reveal the mindsets, the processes and the technologies that made them world-class in what they do.

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Episodes

Shopify SEO Best Practices and Tips: Unveiling the $25 Million in 2 Years Success Story with Benjamin Golden

October 30, 2023 05:15 - 41 minutes - 79.1 MB

In this episode, we're delving deep into the world of Shopify SEO with an industry expert who's not just talking the talk but walking the walk. Benjamin Golden is the founder of Golden Web, a Shopify SEO agency that has been making waves in the e-commerce industry. Benjamin's impressive track record speaks for itself, as he's generated a staggering $25 million in organic revenue for his Shopify SEO clients in just two short years. Tune in as we sit down to uncover the secrets behind Benjam...

Building and Growing a Successful Healthcare Marketing Agency with George Kocher

August 28, 2023 04:00 - 32 minutes - 61.4 MB

In this episode, Joe sits down with George Kocher, the founder and owner of Brand North, an exceptional digital marketing agency with a niche focus on healthcare, particularly in the realm of behavioral healthcare. With an industry that demands not only expertise but also empathy, George provides a glimpse into the intricacies of working within such a specialized niche. He candidly discusses the challenges of navigating the competitive landscape of behavioral healthcare marketing.  Through...

How to Create a Logo in an Hour with Joe Troyer

July 31, 2023 04:00 - 8 minutes - 16.9 MB

In this episode, Joe Troyer shares his expert insights on creating an impressive logo in just one hour. Say goodbye to lengthy processes and high costs as Joe introduces his foolproof method, focusing on three key variables crucial to logo design. Get ready to enhance your brand with an eye-catching logo that leaves a lasting impression.

How to Build a Minimum Viable (MVP) Website with Joe Troyer

July 10, 2023 04:00 - 22 minutes - 42.9 MB

In this episode, Joe will tackle an important part of your agency's success— building an MVP website. We'll explore why a web presence is crucial for marketing agencies and discuss the key elements needed to create a minimum viable product (MVP) website. Using the trusted platform WordPress, Joe will guide you through showcasing your services, expertise, and credibility through informative blog posts, compelling samples of work, and genuine client reviews. Additionally, discover the powe...

How to Bootstrap a Startup on a Shoestring Budget with Bryan Clayton

June 19, 2023 04:03 - 33 minutes - 63.7 MB

In this episode, we dive into the inspiring journey of Brian Clayton, the co-founder, and CEO of GreenPal, an online marketplace connecting homeowners and lawn care professionals. From starting a lawn mowing business in high school to scaling it into a thriving company with 150 employees and $10 million in revenue, Brian shares his remarkable story. He discusses his decision to venture into the tech industry with GreenPal, despite his initial naivete about the challenges involved.

How to Follow Up with Customers and Increase Your Revenue [Part 2] with Cris Rodriguez

May 22, 2023 04:00 - 16 minutes - 32.4 MB

In this episode, we bring you part 2 of our interview with Cris Rodriguez, the owner and founder of Grow Pro Agency. Cris specializes in digital marketing for martial arts schools, with a focus on social media and PPC advertising. Her expertise extends to a unique concierge service that excels in customer follow-ups. Gain valuable insights and inspiration from this interview, whether you're a martial arts school owner or interested in starting your own concierge business.

How to Follow Up with Customers and Increase Your Revenue [Part 1] with Cris Rodriguez

May 01, 2023 04:00 - 23 minutes - 45.6 MB

In this interview, Joe speaks with Cris Rodriguez, the owner and founder of Grow Pro Agency, a digital marketing company that specializes in social media and PPC marketing for martial arts schools.  With years of experience in customer service and marketing, Cris has also developed a concierge service that does customer follow-ups for her clients.  During the conversation, Cris shares her insights on the importance of customer follow-ups and the keys to her success running a concierge se...

Learn How to Reduce Your Taxable Income and Maximize Your Profits [Part - 2] with Brady Slack

April 10, 2023 04:00 - 16 minutes - 31.7 MB

In this episode, we bring you part 2 of Joe's interview with Tax Adviser, Brady Slack, wherein he shares valuable tax strategies, so that business owners can keep more of their earnings to spend, invest, and use however they see fit. Brady Slack is the owner of High County Finance, LLC, a full service tax and accounting firm. Brady’s purpose is to be a resource that helps everyone experience wealth, all while paying the fewest taxes possible. Brady consults with hundreds of investors and...

Learn How to Reduce Your Taxable Income and Maximize Your Profits [Part - 1] with Brady Slack

March 27, 2023 04:30 - 17 minutes - 34.9 MB

In this episode, Tax Adviser, Brady Slack, shares valuable tax strategies for your business so that you can keep more of your earnings to spend, invest, and use however you see fit. Brady Slack is the owner of High County Finance, LLC, a full service tax and accounting firm. Brady’s purpose is to be a resource that helps everyone experience wealth, all while paying the fewest taxes possible. Brady consults with hundreds of investors and entrepreneurs, helping them in implementing key str...

Seven Factors of Scale - Growing a Seven Figure Business to Eight Figures [Part 2] with Chad Cannon

March 13, 2023 05:00 - 18 minutes - 35.3 MB

In this episode, we bring you part 2 of Joe's interview with  Chad Cannon, Founder and CEO of Scale Factor, a company that enables successful businesses to scale by breaking through plateaus and slow growth. Most recently, Chad helped Michael Hyatt & Co. in growing from a sub-seven-figure to a mid-eight-figure business in six years. In his roles as CMO and CSO, he was instrumental in the company's explosive growth, which included developing multiple 8-figure product lines such as online co...

Seven Factors of Scale - Growing a Seven Figure Business to Eight Figures [Part 1] with Chad Cannon

February 20, 2023 05:00 - 15 minutes - 29.3 MB

In this interview, Joe talks to Chad Cannon, Founder and CEO of Scale Factor, a company that enables successful businesses to scale by breaking through plateaus and slow growth. Most recently, Chad helped Michael Hyatt & Co. in growing from a sub-seven-figure to a mid-eight-figure business in six years. In his roles as CMO and CSO, he was instrumental in the company's explosive growth, which included developing multiple 8-figure product lines such as online courses, an e-commerce product, ...

Bootstrapping a Business to $10 Million ARR [Part 2] with Sam Jacobs

February 06, 2023 05:00 - 16 minutes - 32.5 MB

In this episode, we bring you part 2  of Joe's interview with Sam Jacobs, the Founder and CEO of Pavilion, a community-powered learning platform for go-to-market leaders and teams.  Sam launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund. Pavilion is powered by an international community of more than 10,000 sales, marketing, RevOps, and success leade...

Bootstrapping a Business to $10 Million ARR [Part 1] with Sam Jacobs

January 23, 2023 05:00 - 15 minutes - 30.2 MB

In this episode, Joe interviews Sam Jacobs, the Founder and CEO of Pavilion, a community-powered learning platform for go-to-market leaders and teams. Sam launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund. Pavilion is powered by an international community of more than 10,000 sales, marketing, RevOps, and success leaders from the world’s fastest growi...

Top Takeaways 2022 Year End Recap Part 2

January 09, 2023 05:00 - 22 minutes - 43.8 MB

In this episode, we bring you the second installment of our Top Takeaways 2022 Year End Recap. Part two features Joe's interview with reputation experts, Tim McGarvey and Eric Herman, cold outreach specialist Matt McQuinn, Whitespark Founder Darren Shaw, and link building expert Michael Rarick

Top Takeaways Year End Recap Part 1

December 26, 2022 08:00 - 21 minutes - 41.3 MB

In this episode, we bring you our first installment of the Show Me The Nuggets year-end recap. Part 1 features our top takeaways from Joe's interviews with David Wachs of Handwrytten, Dan Englander of Sales Schema, Azhar Sidiqqi from Repstack, and Anthony Devine of LawfirmRep.com.  

Digital Agency vs. eCommerce, which is the better business model?

December 12, 2022 05:00 - 10 minutes - 20.2 MB

In this episode of Show Me The Nuggets, Joe will dissect two of the most popular business models in the digital marketing space, eCommerce and agencies.  Each of these offers unique advantages and disadvantages. Joe's insights and experience in both spaces will help you determine which one is the better business model for you. 

How to Rank High on Google with A Shoestring Budget

November 28, 2022 05:00 - 8 minutes - 16.7 MB

In this episode, Joe gives his best tips on how to rank low to medium-competition keywords on a shoestring budget.  From using the most effective keyword difficulty tools to his favorite angles and group of bloggers to pitch, Joe shares what's worked for him in ranking high on Google despite the challenge of having limited funds. 

An Easy FITD Strategy for Google Maps

November 14, 2022 08:01 - 12 minutes - 24.4 MB

In this episode, Joe will show you how to build an easy foot in the door offer for google maps. One of the biggest reasons for Joe's success as an entrepreneur is his 'give more than you take' approach to every business relationship he enters. He'll share with you how that concept works within the framework of a foot in the door strategy. 

How to Rank Multi-Location Businesses in Local Search

October 31, 2022 04:02 - 6 minutes - 13.5 MB

In this episode, Joe shares his best tips for ranking multi-location businesses in local search. If you know how to rank a single website for local SEO, you've already laid the groundwork for going after multiple locations. Joe will walk you through the key points you must remember in order for this to happen and increase your chances of success.

SEO vs. Ads - What's More Important for a Local Business?

October 17, 2022 05:36 - 7 minutes - 15 MB

In this episode, Joe talks about SEO vs. Ads and compares their importance to local businesses. Ideally, businesses should have marketing funds to cover both SEO and ads. Unfortunately, not all small businesses have that luxury. When it comes to choosing between the two, there is no simple answer. Joe shares his thoughts on the subject in the hopes of assisting others in gaining clarity and determining what is best for their business.

The Golden Rules of Selling PPC Managment

October 03, 2022 07:40 - 7 minutes - 14.6 MB

In this episode, Joe shares his golden rules for selling PPC management, giving you the framework for how to think about selling your services in the most effective way possible and helping you grow your business faster.  

Growing Your Business Through Relationship Based Link Building Part 2 with Michael Rarick

September 19, 2022 04:00 - 19 minutes - 38.4 MB

Part 2 of Joe's interview with Michael Rarick, CEO of Media Berry, is presented in this episode. In it, they discuss the idea of relationship-based link building, and the finer details that makes a successful link building campaign. MediaBerry is a hands-off link-building agency that uses relationships and content to build awesome backlinks for SaaS clients.

Growing Your Business Through Relationship Based Link Building Part 1 with Michael Rarick

September 05, 2022 04:44 - 23 minutes - 45.2 MB

In this episode, we bring you Part 1 of Joe's interview with Michael Rarick, CEO of Media Berry, in which they delve into the concept of relationship-based link building, Michael's area of expertise. MediaBerry is a hands-off link-building agency that uses relationships and content to build awesome backlinks for SaaS clients.

Growing Your Business Through Relationship Based Link Building Part 1 with Michael Rarick

September 05, 2022 04:44

In this episode, we bring you Part 1 of Joe's interview with Michael Rarick, CEO of Media Berry, in which they delve into the concept of relationship-based link building, Michael's area of expertise. MediaBerry is a hands-off link-building agency that uses relationships and content to build awesome backlinks for SaaS clients.

Must-Do Tactics to Improve Your Local Search Rankings Part-2 with Darren Shaw

August 22, 2022 05:37 - 26 minutes - 50.7 MB

In this episode, we bring you Part 2 of Joe's interview with Whitespark founder Darren Shaw, in which he provides a wealth of information on the most effective ways to boost your local rankings. Darren is a recognized authority on local search. Whitespark provides software and services to help businesses improve their local search rankings and conversions.

Must-Do Tactics to Improve Your Local Search Rankings Part-1 with Darren Shaw

August 08, 2022 06:24 - 27 minutes - 52.4 MB

In this interview, Joe is joined by Darren Shaw, the founder of Whitespark, to talk about the most ways to boost your local search rankings. Darren is a recognized authority on local search. His company, Whitespark, offers software and services to help businesses improve their rankings and conversions from Google's local results. He also conducts an acclaimed annual survey with the top SEO experts from around the world to determine what is truly effective in driving rankings and conversion...

6 Core Things That an Agency Needs Part 6 - The Conversion Mechanism

July 25, 2022 04:00 - 10 minutes - 20.4 MB

In this episode, Joe will show you how he uses his preferred conversion mechanism to convert at least 50% of leads. At the end of the day, it won't matter if you can increase traffic and get in front of your target audience if you can't convert. Strategy calls or consultations are Joe's preferred conversion mechanism. Joe will walk you through the important points of making this conversion mechanism work for you.

6 Core Things That an Agency Needs Part 5 - The Perfect Case Study and Lead Flow and Lead Flow

July 11, 2022 04:00 - 13 minutes - 27.4 MB

In Part 5 of the 6 Core Things That an Agency Needs, Joe shares a method for creating a case study that showcases a boatload of leads in just seven days. Joe's method for building case studies will help you get your target clients excited and ultimately help you close the deal.    

6 Core Things That an Agency Needs Part 4 - The Packaging

June 27, 2022 08:36 - 9 minutes - 19.6 MB

In part 4 of the 6 Core Things That an Agency Needs, Joe discusses the importance of creating a package that will provide immediate results and the long-term ROI clients seek. Joe will also walk you through how to stage out fulfillment that ensures your margins and avoids the potential points of indifference with your clients.

6 Core Things That an Agency Needs Part 3 - The Filter

June 20, 2022 07:12 - 9 minutes - 19.6 MB

In Part 3 of the 6 Core Things That an Agency Needs, Joe outlines how to build a filtering mechanism that will allow you to pinpoint exactly who your core customers are. By setting up a filter, you can identify your ideal prospects and maximize your marketing efforts at the right places.

6 Core Things That an Agency Needs Part 2 - The Niche

June 13, 2022 04:00 - 6 minutes - 14.5 MB

In part 2 of the 6 Core Things That an Agency Needs, Joe breaks down the most important things you need to consider when picking a niche for your agency. Despite the fact that niching down is preached throughout the agency landscape, many people either don't work hard enough on it or completely disregard it. Joe shares the valuable lessons he learned while building and exiting multiple businesses, which will provide you with the most efficient framework for selecting a niche.

6 Core Things That an Agency Needs Part 1 - Introduction

June 03, 2022 04:33 - 9 minutes - 19.9 MB

In Part-1 of the 6 Core Things That an Agency Needs, Joe gives a high-level walk-through of this series of episodes that focuses on the most important things that will help you build a successful agency. Having built and exited multiple agencies, Joe shares his unique perspective on how to build an agency in the most efficient and stress free way possible.

How to Intensify the Success of Your Cold Email Outreach Part 2 with Matt McQuinn

May 30, 2022 04:00 - 26 minutes - 50.7 MB

In this episode, we continue Joe's interview with Matt McQuinn, the founder of Coldlytics. Matt walks us through the 80/20 of cold email success, sharing the top tips and tricks of what's working in today's market. Coldlytics is a B2B data provider for cold email campaigns. The company’s core focus is to provide the most reliable data in the world for outbound marketers. Their long-term vision is to become the one-stop solution for total sales enablement.

How to Intensify the Success of Your Cold Email Outreach Part 1 with Matt McQuinn

May 23, 2022 04:00 - 32 minutes - 61.4 MB

In this episode, Matt McQuinn, founder of Coldlytics, reveals how marketing agencies can find the best data available that will exponentially increase their cold outreach success. Coldlytics is a B2B data provider for cold email campaigns. The company’s core focus is to provide the most reliable data in the world for outbound marketers. Their long-term vision is to become the one-stop solution for total sales enablement.

The Ultimate Guide to Building an SEO Agency Part 7 - Content Marketing Plan

May 16, 2022 04:00 - 14 minutes - 28.6 MB

In this final installment of The Ultimate Guide to Building an SEO Agency series, Joe shares a simple but effective content marketing strategy that will help you get more conversions, rankings, and traffic.

How to Look Like A Rockstar in your First 90 Days with Clients and Get at Least 30% More Conversions Every Month

May 09, 2022 04:00 - 22 minutes - 42.8 MB

In this special episode, Joe unveils a passion project almost two years in the making, a marketing solution that will increase client retention, ease fulfillment, and get the results that clients sorely need. Without a doubt, Joe has built a game changer that is set to dominate the marketplace for years to come. Today’s podcast episode was just a snippet of the launch promotion… See the whole webinar release here: https://reviewgrower.com/may2022launch/replay

How to Turn Your Reputation Into a Customer Building Asset with Eric Herman

May 02, 2022 04:00 - 45 minutes - 86.3 MB

In this episode, DoReputation Founder Eric Herman shares a wealth of knowledge in reputation, revealing proven strategies for generating reviews and how businesses can integrate it into their customer engagement systems, creating surefire recipe for growth. Eric Herman is a seasoned entrepreneur with experience in the real estate, finance, banking, and SaaS industries, where he has generated millions of dollars in sales. He assists businesses of all sizes in attracting more leads and custo...

The Ultimate Guide to Building an SEO Agency Part 6 - Proof

April 25, 2022 04:00 - 7 minutes - 14.7 MB

In Part 6 of The Ultimate Guide to Building an SEO Agency, Joe gets super clear on the kind of proof that will help you close more customers and shares his playbook on how you can get that proof in just 7-10 days.

The Ultimate Guide to Building an SEO Agency Part 5 - Demo/Offer

April 18, 2022 04:00 - 18 minutes - 35.1 MB

In part 5 of The Ultimate Guide to Building an SEO Agency, Joe discusses the all-important mechanism that converts prospects into customers, as well as strategies to double your average customer value that will make all the difference for your agency.

How to Use Reputation as a Force Multiplier for Your Marketing with Tim McGarvey

April 11, 2022 04:00 - 47 minutes - 89.6 MB

In this episode, growth strategist and reputation expert Tim McGarvey explains how Reputation amplifies all other forms of marketing and gets clear on what Reputation Marketing is all about. Tim McGarvey has been an online marketer since 2009. Clinic Marketing Group, his most recent venture, partners with medical professionals looking to improve their online presence and reputation as they launch a highly profitable and scalable business model.

The Ultimate Guide to Building an SEO Agency Part 4 - Targeting

April 04, 2022 04:00 - 13 minutes - 26.4 MB

In Part 4 of The Ultimate Guide to Building an SEO Agency, Joe walks us through the targeting process, sharing his best practices and thoughts on ideal niches for local SEO.

The Ultimate Guide to Building an SEO Agency Part 3 - FITD Offer

March 28, 2022 04:00 - 10 minutes - 20.9 MB

In this 3rd installment of The Ultimate Guide to Building an SEO Agency, Joe will share proven criteria for building a FITD offer and provide real-world examples that have been successful in all of the agencies he's worked with and led.

How to Grow Your Agency by Selling Reputation Management with Anthony Devine

March 21, 2022 04:00 - 48 minutes - 92.2 MB

In this episode, reputation expert Anthony Devine gives a crash course in reputation management and explains why it is an essential service offering and an absolute must for every agency. Anthony Devine has been an online marketer since 1999 and is the owner eDigital Wave and LawFirmRep.com. He helps law firms add 5-100+ new clients each month by generating an ongoing flood of exclusive & qualified phone + web form leads to consult with & convert to new clients.

The Ultimate Guide to Building an SEO Agency Part 2 - Prospects

March 14, 2022 04:00 - 7 minutes - 14.8 MB

In Part 2 of The Ultimate Guide to Building an SEO Agency, Joe lays out the criteria for an ideal prospect and walks us through the process of building a prospect pool that will ensure long-term agency success.    

How to Fast Track Your Agency's Growth by Hiring Elite Level VAs with Azhar Siddiqui

March 07, 2022 05:00 - 52 minutes - 98.2 MB

In this episode, Joe interviews Azhar Siddiqui, the CEO of RepStack, a company helping agency owners scale by strategically placing elite-level virtual assistants in key roles inside their agencies. Since its inception, RepStack has worked with over 100 businesses and grown to 200 employees. Azhar explains how they are able to activate massive growth in the agencies they work with, as well as the secret to Repstack's own explosive growth.

The Ultimate Guide to Building an SEO Agency Part 1 - Core Offer

February 28, 2022 05:00 - 11 minutes - 22.3 MB

In this episode, Joe kicks off The Ultimate Guide to Building an SEO Agency series with a discussion on the importance of developing a core offer and the components of one that will attract and retain long-term clients.

How to Grow Your Agency Through Relationship Driven Selling with Dan Englander

February 21, 2022 05:00 - 43 minutes - 81.9 MB

In this episode, lead generation expert Dan Englander gives a crash course on Relationship Sales at Scale, a proprietary method that drives new business through relationship-based prospecting and outreach. Dan Englander is the host of The Digital Agency Growth Podcast and the CEO of Sales Schema, a fractional business team for marketing agencies and B2B companies. Since 2014, Sales Schema has used Relationship Sales at Scale to work with more than sixty organizations, generate millions i...

The 10 Step System to Find and Close Ads Clients

February 14, 2022 05:45 - 24 minutes - 47.5 MB

In this episode, Joe shares a tried-and-true system for acquiring and closing new Google Ads clients. These are significant deals worth tens of thousands or hundreds of thousands of dollars to your bottom line. With this ten-step system, you can acquire new clients in any industry (not just PPC). All you'll have to do is alter some of the steps ever so slightly.

The #1 Reason Why Agencies Flounder vs. Flourish

February 07, 2022 05:50 - 7 minutes - 14.6 MB

In this episode, Joe discusses the top reasons why so many entrepreneurs flounder and fail to grow their agencies. Having worked with more agencies and marketers than anybody in the space, Joe has a unique perspective on what it takes to succeed in the industry. Listen in and learn how to avoid the pitfalls plaguing the many agencies that have failed to flourish.

How to Build a Business That Grows by 100% Year Over Year with David Wachs

January 31, 2022 05:00 - 38 minutes - 73.1 MB

In this episode, Joe talks with serial entrepreneur David Wachs, whose latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Handwrytten, which was created as a platform, allows you to send notes from your CRM system, website, apps, or via custom integration. Since its inception, the company has grown at a rate of one hundred percent per year and is revolutionizing the way brands and people connect.