We all have top accounts, those clients who make up a double digit percentage of our sales volume. Lose any one of them and it creates a significant void. This Short Attention Span Sales podcast tells you how to keep and even grow these anchor accounts by sharing 4 things you must know about them. It's not enough to simply understand their buying cycle and when the next big order is coming up. Today, sales people have a greater responsibility for more indepth knowledge.

Spend 19 minutes listening to Bill Farquharson and Kelly Mallozzi. It might just be the preventative medicine you needed to keep riding that wave of customer success.