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Hosting an open house can lead to all kinds of unique business opportunities, if you put in the time and effort to make it great. Beyond just putting some cheese and crackers on a plate and tying balloons to the mailbox, holding an open house is a unique opportunity to tell the home's story. 

In this episode, we break down the basics of open houses, and offer insights from industry experts on how you can master them to create more buzz for your listings.