What is the Secret to Building a Community?
The Influence Effect: By SheSpeaks
English - May 08, 2024 08:00 - 22 minutes - 15.8 MB - ★★★★★ - 167 ratingsSelf-Improvement Education Business Entrepreneurship influencer marketing social culture women diversity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, we sit down with viral TikTok creators and TANDA Ventures founders, Taz Zammit & Alessia Allfree. Their inspiring journey has led them to become Australia’s most celebrated Lesbian couple. They turned their lockdown account into a large social media account with a deeply engaged community. With over a million followers, they have become influential voices within the LGBTQ+ community and in this episode, offer insights into content creation dynamics, community building, monetization strategies, and future aspirations within the creator economy.
What You'll Learn in this Episode:
1. The Origin Story: How Taz and Alessia's collaborative TikTok account began as a fun outlet during lockdown and grew into a significant platform with a major following.
2. Content Strategy: Insights into how they produce and differentiate between regular video content and live streams, and how each format serves to build connection and community.
3. Engagement and Growth: Tips on maintaining audience engagement, the importance of live streaming, and how it significantly amplified their growth on TikTok.
4. Monetization: Discussion on various streams of revenue, including brand partnerships, merchandise, and the innovative ways they use live streams for direct sales.
5. Building and Managing Community: The importance of fostering a positive, inclusive environment and how their approach has cultivated a strong, supportive network.
6. Future of Content Creation: Perspectives on the progression of the creator economy, including personal content platforms, digital independence, and insights into how platforms' evolutions influence content strategies.
7. Practical Advice for Aspiring Creators: Real-world advice on the importance of consistency, engagement, and evolving with the platforms.
Links & Resources:
App: https://www.tazandalessia.app/
Instagram.com/teamtandaapp | Tiktok.com/@teamtanda
Joint accounts:
Tiktok.com/@tazandalessia | Instagram.com/tazandalessia
Want more from SheSpeaks?
* Sign up for our podcast newsletter HERE! *