Sara Petersen: An Inside Look at Momfluencer Culture
The Influence Effect: By SheSpeaks
English - March 01, 2023 08:00 - 31 minutes - 21.5 MB - ★★★★★ - 167 ratingsSelf-Improvement Education Business Entrepreneurship influencer marketing social culture women diversity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
There are many images we can conjure up when we think about online influencers in our current day and time, but there is a very specific image that comes to mind when we think of moms who are influencers. What is it about “momfluencers” that intrigue us and keep us wanting more? In this episode, Aliza speaks with writer and author, Sara Petersen, who gives us an inside look into “momfluencer” culture and where moms are looking to fill the much needed gap of togetherness, support, and community in a society that provides almost none of those things.
Links & Resources
Sara Petersen
Sara on Instagram
Momfluenced [Book]
Sara’s Newsletter
Do you trust this momfluencer? Good, because she has something to sell you [Article]
The Dream Podcast
Emily Lynn Paulson “Hey, Hon” [Book]
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