Building a Community: Women in Influencer Marketing with Jessy Grossman
The Influence Effect: By SheSpeaks
English - January 09, 2024 06:00 - 22 minutes - 15.6 MB - ★★★★★ - 167 ratingsSelf-Improvement Education Business Entrepreneurship influencer marketing social culture women diversity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On today's episode, we sit down with industry expert Jessy Grossman, founder of Women in Influencer Marketing (WIIM). Jessy shares her journey from talent management to founding a community for women in the creator and influencer space. We discuss the evolution of the industry, the distinction between creators and influencers, and the empowering opportunities the influencer space provides for women. Jessy also offers insights into the future of the industry.
Highlights:
00:00 Jessy's impact in women's influencer marketing.
09:40 Social media democratizes content creation and influence.
12:54 A strong role model; How Jessy's mom helped shape her female perspective.
14:01 Empowerment and impact through building and serving a community.
18:51 Why creators should embrace a business mindset for success.
20:47 How rapid growth in industry brings learning opportunities.
Links & Resources:
About Jessy: https://www.jessygrossman.com/
WIIM: https://iamwiim.com/
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