EP 130 | How to scale your creative business via strategic relationship building with Melissa Lohrer

She's Busy AF

English - February 20, 2024 05:00 - 48 minutes - 33.2 MB - ★★★★★ - 22 ratings
Entrepreneurship Business Education How To marketing sales business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: EP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POV

Next Episode: EP 131 | My story: how I've navigated entrepreneurship, life around it & the evolution of Brand Good Time

In this episode of She's Busy AF, Melissa Lohrer, a seasoned expert in business development, shares game-changing insights to redefine your agency's growth strategy. We delve into the delicate balance between scaling and sustainability, with Melissa offering personalized guidance honed from her extensive experience. From prioritizing client relationships over numbers to leveraging unconventional approaches like consults and VIP days, we explore the path to a stronger, more resilient agency model. Discover the transformative power of referral partnerships and founder-led sales, essential for fostering enduring connections in the industry. Join us for a masterclass on revolutionizing your agency into a dynamic, profitable enterprise.

Find Melissa online:

Waverlyave.com https://www.linkedin.com/in/melissa-lohrer-49052015/ https://www.instagram.com/waverlyave.consulting/

Find Lauren Loreto online:

Timestamps:

Melissa's journey (00:01:27) Profitability of an agency (00:06:46) Cultivating new business through referrals (00:14:25) Ideal client and niche focus (00:19:48) Finding the Right People on LinkedIn (00:21:56) Networking and Referral Partnerships (00:22:51) Investing in Relationship Building (00:25:10) Building Strong Strategic Partnerships (00:27:27) Founder-Led Sales and Business Development (00:34:49) Relationship Building for Sales Success (00:38:13) Biz Dev Challenges (00:43:24) Effective Outreach (00:44:27)