She's Busy AF artwork

She's Busy AF

173 episodes - English - Latest episode: 2 days ago - ★★★★★ - 21 ratings

She's Busy AF is a podcast dedicated to pushing growth-stage brands brands forward. Led by Lauren Loreto of Brand Good Time™️, episodes feature guests, relatable stories and strategies you can start implementing now to see big changes in growing your audience of loyal fans.  Lauren is on a mission to make business and marketing EASIER and more EFFECTIVE for brands through this podcast - empowering her listeners to build a sustainable brand that stands the test of time. The best part: every episode is 45 mins or less - and binge-able AF. So, now what? Cozy up with your favorite notes app, notebook and a cup of something (alcohol included), and tune in weekly for business and marketing tips and trends.

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Episodes

EP 135 | How to Market Your Business on a Shoestring Budget

March 27, 2024 04:00 - 11 minutes - 8.04 MB

Strapped for cash but overflowing with ambition? In this episode, I'm talking through marketing strategies that don’t require a Scrooge McDuck vault of gold to get started. This is a quick and simple guide to cost-effective growth, and in this episode of She's Busy AF, I break down how to expand your reach from zero to hero with a budget that's less 'Wolf of Wall Street' and more 'Babe the Blue Ox'.  Join me as we explore the nooks and crannies of guerrilla marketing, where hustle meets stra...

EP 134 | How to Amplify Your Brand Through Thought Leadership and Strategic PR with Lexie Smith

March 20, 2024 04:00 - 41 minutes - 28.6 MB

Ever wondered how thought leadership can transform your brand's reach and reputation? Lexie Smith, the brain behind GROWTH MODE Agency, THEPRBAR, inc.,  and the Pitchin' and Sippin' podcast, joins me, Lauren Loreto, for an illuminating chat on this very topic. Together, we dissect the art of pairing expertise with branding to not only attract leads but to also catapult businesses into their next level of growth. Lexie's journey of rebranding her company underscores the dynamic nature of PR a...

EP 133 | Conversion Chat: How to Increase Website Inquiries & Sales

March 13, 2024 04:00 - 17 minutes - 11.9 MB

On this episode of "She's Busy AF," we're diving into the topic of website conversions (in a totally fun and ready-to-test way). Tune in for actionable advice on boosting conversion rates for both e-commerce and service-based businesses and learn more about the importance of data in shaping business strategies.  HOW TO CALCULATE YOUR WEBSITE CONVERSION RATE VISUAL EXAMPLE: https://www.loom.com/share/8b35507602ff486aa72aa701d81c5682 Find Lauren Loreto/Brand Good Time online: Our website: b...

EP 132 | How to go from Chaos to Excellence in Client Experience & Business Operations with Bella Hegarty

March 06, 2024 05:00 - 45 minutes - 31.2 MB

When you’re scaling a service-based business, client experience and operations must be many things: highly optimized, functional, streamlined, and processed. Client experience: because retention is everything. Operations: because you want nothing to fall through the cracks. On this episode of She’s Busy AF, Bella Hegarty joins Lauren to talk about the importance of both of these things. With her background in travel, hospitality, and operations consulting, Bella shares challenges brands face...

EP 131 | My story: how I've navigated entrepreneurship, life around it & the evolution of Brand Good Time

February 28, 2024 05:00 - 30 minutes - 21.3 MB

As I, Lauren Loreto, mark the third anniversary of "She's Busy AF," I'm taking a moment to reflect and celebrate the defining moments and lessons from my entrepreneurial journey. From the seeds of ambition planted by my parents to the inception of my first marketing agency, I've been on quite the path that has led to the creation of Brand Good Time. It's truly been a wild ride of building, scaling, and selling businesses. Hear how these experiences have shaped my understanding of work-life b...

EP 130 | How to scale your creative business via strategic relationship building with Melissa Lohrer

February 20, 2024 05:00 - 48 minutes - 33.2 MB

In this episode of She's Busy AF, Melissa Lohrer, a seasoned expert in business development, shares game-changing insights to redefine your agency's growth strategy. We delve into the delicate balance between scaling and sustainability, with Melissa offering personalized guidance honed from her extensive experience. From prioritizing client relationships over numbers to leveraging unconventional approaches like consults and VIP days, we explore the path to a stronger, more resilient agency m...

EP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POV

February 14, 2024 05:00 - 44 minutes - 30.9 MB

Our “SuperBowl” as marketers? The commercials for the SuperBowl. In this episode, Lauren brings on two of her team members: Mack (BGT's Marketing Manager) and Hannah (BGT's Content Manager) to go through the best and the worst of the SuperBowl ads from 2024. They're dissecting not just from a consumer POV, but a marketer's POV, and sharing what brands can learn from these campaigns (and tactics we were impressed/surprised to see!) Find Lauren Loreto/Brand Good TIme online: Our website: bra...

EP 128 | How Service-Based Businesses Can Leverage Social Ads to Grow Their Audience & Client Base with Lauren Ellis

February 07, 2024 05:00 - 33 minutes - 23 MB

Ever wondered how service-based businesses can tap into the power of paid social advertising? Marketing expert Lauren Ellis joins us to dismantle the myth that social ads are a playground solely for product-based ventures. With a treasure trove of insights, she guides us through leveraging these strategies to catapult your reach and meticulously track your ROI. Lauren's own leap from the structured world of agency work to the dynamic realm of entrepreneurship underpins our conversation, as s...

EP 127 | How to Set Your Business Up for Successful Scaling With Optimized Systems and Processes with Caitlyn Wells

January 31, 2024 05:00 - 28 minutes - 19.6 MB

In, or approaching, a scale phase in your business? In the growth mode of a business, chaos is almost welcomed. Chaos is where you figure A LOT of things out. But what about when you get to scale mode - when you're ready to take your proven product and 10x your abilities to offer it? In this episode of "She's Busy AF," host Lauren speaks with Caitlyn Wells, founder of Upwell Strategies, about the critical role of systems and processes in scaling a business. They discuss the challenges of sca...

Insights into Social Media, Web Design, and AI: Marketing Trends and Predictions for 2024

January 24, 2024 05:00 - 16 minutes - 11.1 MB

Want the lowdown on 2024 marketing trends? In this episode, Lauren discusses the future of marketing, applicable to all business ages, stages and sizes. We're covering: social media marketing, web design, marketing operations and overall strategy trends for 2024. Whether you're a B2B or B2C brand, it's imperative you know what's trending across the board - this episode will help you do just THAT! SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72a Fin...

EP 125 | And the award goes to... your brand! How to leverage awards for brand visibility with Alison Meyer

January 10, 2024 05:00 - 33 minutes - 23.3 MB

If you haven’t considered awards as a part of your brand’s PR strategy - you SHOULD! In this podcast episode, host Lauren Loreto interviews Alison Meyer about utilizing awards as a PR strategy for brand visibility. Alison, with extensive experience in marketing and PR, explains the benefits of awards for brand visibility and credibility. They discuss the nomination process, the importance of aligning awards with business achievements, and the broader benefits of winning, such as increased vi...

EP 124 | Should Brands Hire Internally or Outsource for Marketing?

January 03, 2024 05:00 - 11 minutes - 7.8 MB

Hire internally... or externally? That is the question! In this episode of "She's Busy AF," host Lauren Loreto explores the decision-making process behind whether a brand should hire internally for marketing efforts or outsource to external agencies. She emphasizes the importance of considering the business's growth and scaling phases, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, and collaboration. Lauren discusses when in-house hiring vs. outsourced hirin...

EP 123 | An Unconventional Approach to Insurance: Expert Advice for Entrepreneurs and Small Businesses with Dr. Noor Ali

December 20, 2023 05:00 - 35 minutes - 24.5 MB

While this episode is not about marketing and pushing your business forward with marketing, if you have a team or the intention of growing one, you're going to want to listen up. In this episode of "She's Busy AF", host Lauren Loreto interviews Dr. Noor, a former medical doctor turned health insurance consultant. Dr. Noor shares her journey from practicing medicine to working in the health insurance industry, emphasizing the importance of personal branding and adapting to career shifts. They...

EP 122 | BTS of Brand Good Time's Growth in 2023 + Brand-Scaling Strategies for 2024

December 13, 2023 05:00 - 21 minutes - 15.1 MB

Host, Lauren Loreto, looks forward to recording this episode ever year. In this episode, she is giving y'all a raw, transparent look at what happened for her marketing agency, Brand Good Time, in 2023 (the good and the bad!) for their growth and shedding light on their plans for 2024. If you're a B2B service provider, you'll want to tune in. SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72a Find Lauren online: Follow us on Instagram: @brandgoodtim...

EP 121 | Boosting Visibility & Sales: The Power of Integrating Streaming Ads in Your Marketing Plan with Lara Murrant

December 06, 2023 05:00 - 39 minutes - 27 MB

Think “commercials” are way out of budget or just not the right fit for your brand’s visibility tactics? Maybe… think again. In this episode of "She's Busy AF", host Lauren Loreto interviews digital advertising expert Lara Murrant. They discuss the power and accessibility of streaming TV ad placement for brands of all sizes and explore how brands can leverage streaming platforms for advertising. Find Lara online:  www.cultivatingmedia.com    https://www.linkedin.com/in/laramurrant/  http...

EP 120 | How to leverage email marketing to close more leads [Service Provider Edition]

November 29, 2023 05:00 - 24 minutes - 16.8 MB

This week, we're here to make email marketing great again. In this episode of "She's Busy AF" podcast, Lauren emphasizes the importance of email marketing for service providers. She explains how nurture sequences, a series of automated emails, can educate audiences, build trust, and increase conversion rates. Lauren also shares tactics like using lead magnets, pre-sales call nurture sequences, and post-proposal send nurture sequences. SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk....

EP 119 | How CPG Brands Can Stand Out & Succeed in 2024 with Monique Benoit

November 22, 2023 05:00 - 42 minutes - 29.1 MB

Calling all parties interested in learning more about the CPG industry, and how to stand the test of time in 2024: In this episode of "She's Busy AF", host Lauren Loreto interviews Monique Benoit, a seasoned professional in the consumer product space. They discuss the challenges and strategies for service-based businesses transitioning into product-based businesses, particularly in retail and e-commerce. Monique shares her insights on the high costs of customer acquisition in retail, the lim...

How CPG Brands Can Stand Out & Succeed in 2024 with Monique Benoit

November 22, 2023 05:00 - 42 minutes - 29.1 MB

Calling all parties interested in learning more about the CPG industry, and how to stand the test of time in 2024: In this episode of "She's Busy AF", host Lauren Loreto interviews Monique Benoit, a seasoned professional in the consumer product space. They discuss the challenges and strategies for service-based businesses transitioning into product-based businesses, particularly in retail and e-commerce. Monique shares her insights on the high costs of customer acquisition in retail, the lim...

EP 118 | Turning a Milkshake Bar Idea into a Legendairy Success with Christina Barnett

November 08, 2023 05:00 - 49 minutes - 34.3 MB

In this podcast episode, Christina Barnett, owner of Legendairy Milkshake Bar, shares her entrepreneurial journey and the importance of social media in promoting her business – take one look at their Instagram and you’ll understand. She discusses the challenges of balancing work and personal life, emphasizing the importance of setting boundaries and being present. Christina also talks about her collaborations with influencers and other businesses to grow her own. Stay tuned to the end to hea...

EP 117 | Tales from the Trenches: Spooky Entrepreneur Horror Stories

October 31, 2023 04:00 - 22 minutes - 15.2 MB

In this podcast episode, hosts Lauren Loreto (Founder/CEO of Brand Good Time and Lakes Wallace (Client Strategy Manager at Brand Good Time) discuss various horror stories related to business experiences, submitted by listeners. The stories are WILD - and range from late invoice payments and missed potential leads, to rude prospects and problematic clients. Check out our services (and lock in 2023 pricing before 2024!): https://brandgoodtime.com/services

EP 116 | Niching your agency: a discussion about following your passion (and entering the short-term rental market) with Steph Weber

October 25, 2023 04:00 - 41 minutes - 28.7 MB

Ever thought about niching a bit in your industry? Or how about… entering the short-term rental industry? If either have ever crossed your mind: this is an episode for you. In this podcast episode, Lauren interviews Steph Weber of The Weber Co to discuss their experiences and strategies in the Airbnb industry. They highlight the importance of branding, design, and marketing in attracting bookings and creating unique guest experiences. They also discuss the challenges of the saturated market ...

EP 115 | Navigating the Challenges of Parenting and Entrepreneurship: Tips from a Parenting Coach with Fran Rubio-Katz

October 18, 2023 04:00 - 34 minutes - 23.7 MB

In this podcast episode, Lauren chats with Fran who is a parenting coach specializing in working with parents of challenging children. They discuss topics such as mom guilt, Fran's background as a teacher, and how she became a parenting coach. Fran shares her journey of discovering conscious discipline and implementing it in her own life and eventually helping other teachers and parents. They also discuss strategies for finding balance and minimizing mom guilt, societal expectations on mothe...

EP 114 | Ask Me Anything: Startup Edition

October 04, 2023 04:00 - 35 minutes - 24.5 MB

From contracts to proposals, visibility tactics, figuring out your ideal client and what to focus on pre-launch, Lauren is digging deep into what she's done (and what she'd do differently if starting over) and answering 11 questions she received from a founder who is starting their first business.  The Importance of the Onboarding Process [00:03:16]  Contracts and Proposals for a First-time Business [00:05:16]  Handling Questions from a Networking Call [00:02:24]  Establishing a Connecti...

EP 113 | Secrets to Time Management, Balancing CEO Life and Family, and How to Delegate Effectively with Haley Dagan

September 27, 2023 04:00 - 45 minutes - 31.1 MB

There is nothing about entrepreneurship that isn't mildly chaotic. Racing thoughts about your next growth move, or overthinking a client deliverable? Normal. Wondering if you're giving your friends and family enough attention? Normal. If you're a parent… plagued with “mom guilt”? Also normal. This conversation with Haley was so utterly refreshing in that all entrepreneurs are in the same kind of boat. Haley and Lauren talk through strategies for navigating all sorts of emotions that come wit...

EP 112 | How to Crush Black Friday as an Online Business Owner ft Jordyn Bailey and Cierra Robbins

September 20, 2023 04:00 - 27 minutes - 19.2 MB

In this podcast episode, Lauren chats with Cierra and Jordan, experts in Black Friday launching, who share their insights and strategies for online businesses to maximize sales and revenue during this time. They emphasize the importance of getting the offer right and being strategic with exclusive offers that add value without devaluing services. They discuss the advantages of participating in Black Friday, including capitalizing on existing customer interest and boosting sales. They also hi...

EP 111 | How to Transform Your Communication and Sales with Storytelling Ft. Kyle Gray

September 06, 2023 04:00 - 47 minutes - 32.5 MB

Welcome to... HE'S Busy AF! In this podcast episode featuring our first ever male guest, Lauren Loreto, the host of "She's Busy AF," interviews Kyle, a world-class presentation coach and story strategist.  They discuss the importance of storytelling in communication and sales, with Kyle sharing his expertise in crafting impactful stories. They delve into techniques such as using active voice, adding sensory details, and speaking in the present tense. Kyle also shares examples of success stor...

EP 110 | Tales from the Trenches: The Journey of Brand Building on Social Media ft Brooke Jackson

August 30, 2023 12:00 - 44 minutes - 30.3 MB

Get ready for an epic, friendly conversation with Brooke Jackson of Brooke Michelle Photo and host Lauren Loreto as they delve into the essence of personal branding. You'll hear about the pivotal role their friendship played in their business success, and discover how personal branding shaped their connection. Gain insights from their experiences with personal branding, including valuable lessons learned along the way. Lastly, you'll snag a tantalizing glimpse into Brooke's own podcast, "My ...

EP 109 | Finding the Perfect Match: A Guide to Strategic Partnerships with Aurrie Hicks

August 23, 2023 04:00 - 45 minutes - 31.1 MB

What makes a good strategic partnershop? In this podcast episode, Lauren brings on Aurrie Hicks of Hopson Rae to talk all things collaboration and strategic partnerships. They share how they first connected through social media and discovered they had the same due date for their pregnancies. They talk about their backgrounds and starting their own businesses, as well as the benefits of working together on client projects. They emphasize the importance of trust, communication, and setting exp...

EP 108 | How team retreats can strengthen a remote work dynamic

August 16, 2023 04:00 - 18 minutes - 12.6 MB

In this podcast episode, Lauren Loreto, host of "She's Busy AF," shares her team's recent retreat experience. The purpose of the retreat was to bring together remote team members from different locations, celebrate, plan for the future, create content, and serve local businesses. The planning process involved budgeting, goal-setting, and finding a suitable location. The team stayed at the Hollingsworth House, a historic Airbnb with themed rooms and ample space. They engaged in team-building ...

EP 107 | #TeamTakeover - Breaking Down the Best of Barbie Marketing with Lakes & Hope

August 09, 2023 04:00 - 18 minutes - 13.1 MB

Lauren took a week off of the podcast and invited two team members from Brand Good Time in to talk all things BARBIE MARKETING. In this episode,  Laken Wallace and Hope Dwyer of Brand Good Time discuss the rebranding and marketing efforts of Barbie. They talk about the release of the Barbie movie and various brand partnerships that have contributed to the success of the campaign. They highlight the unique marketing strategies employed, such as the selfie generator and experiential marketing....

EP 106 | How to simplify your marketing strategy for better sales & product visibility

August 02, 2023 04:00 - 14 minutes - 10.3 MB

In this episode of the "She's Busy AF" podcast, Lauren reflects on the journey of her podcast and discusses the complexities of marketing for small businesses. She emphasizes the importance of simplifying marketing and focuses on the three key elements of a successful marketing plan: having a product, a differentiator, and the means and messaging to reach the target audience. Lauren highlights the significance of product validation, identifying unique selling points, and crafting messaging t...

EP 105 | Mastering the art of conversion copywriting: insights from Kori Whitby

July 26, 2023 04:00 - 33 minutes - 23.3 MB

In this episode, Lauren interviews Kori Whitby, a conversion copywriter and messaging strategist. They discuss Kori's entrepreneurial journey and her work in the field of copywriting. Kori shares how she discovered her passion for copywriting and her thoughts on the different categories of copywriters. They also delve into the balance between creative copy and effective calls to action, the use of AI in copywriting, and the importance of human connection and authenticity in digital marketing...

EP 104 | Tech talk: tools we use and recommend for service-based businesses

July 19, 2023 04:00 - 17 minutes - 12.2 MB

In this podcast episode, Lauren discusses the various tech tools and software her company uses for communication, sales, marketing, and client services. She emphasizes the importance of investing in technology to improve efficiency and mentions specific tools like Loom, Whereby, Slack, Monday.com, HoneyBook, and Calendly. Lauren also talks about their use of Flodesk for email marketing, Buzzsprout for podcast uploading, and PodSqueeze for show notes and SEO optimization. She also mentions th...

EP 103 | What to do when you hit a sales slump

July 12, 2023 04:00 - 12 minutes - 8.57 MB

This podcast is all about effective ways to overcome business slumps. Drawing from her own experiences, Lauren offers practical strategies to guide you through difficult times. Follow us on Instagram: @brandgoodtime @shesbusyaf Check out our services: www.brandgoodtime.com Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Topics discussed: sales slump, business, companies, financial difficulties, allocation of resources, personal experience, moving, flood, marketing plan, ...

EP 102 | Adding new services - the bold path to success... or overwhelm?

July 05, 2023 04:00 - 19 minutes - 13.6 MB

In this podcast episode, host Lauren Loreto of the "She's Busy AF" podcast discusses the challenges and considerations of adding new services to her business. She emphasizes the importance of perfecting their existing services before expanding and highlights the concept of friction in services and client relationships. Lauren shares specific challenges they faced with their 90-day plan service and their Dev Day service and explains the adjustments they made to address these issues. She also ...

EP 101 | Balancing Impact and Ethics in (and out of) Nonprofit Marketing with Abby Littlefield

June 28, 2023 04:00 - 40 minutes - 27.6 MB

This episode of "She's Busy AF" with Abby Littlefield, Executive Director of Kindred Exchange is all about making an impact. In this podcast, Abby shares the most valuable lesson she's learned from her work: the importance of balancing impact and ethics. She explains how Kindred Exchange is making a difference through its three pillars of conversation, consulting, and cohorts, and how they measure success through storytelling and building relationships. Abby also discusses the importance of ...

EP 100 | When AI goes wrong, practical website tips, and taking ownership with Bailey Thibodeaux

June 21, 2023 04:00 - 51 minutes - 35.7 MB

Are you a business owner looking to grow your team and improve your website? In this episode of "She's Busy AF," Lauren and Bailey discuss the importance of team management, website design, and taking responsibility for mistakes in business. Bailey shares her experience in expanding her team and the benefits of delegating tasks, while Lauren emphasizes the need for clear expectations and project management processes. They also discuss common mistakes made in website design and the impact the...

EP 99 | Bold Strategies for Business Growth: Podcasting, LinkedIn, and AI

June 14, 2023 04:00 - 20 minutes - 13.8 MB

In this podcast episode, Lauren Loreto, the host of "She's Busy AF," discusses the latest trends in marketing and business. She talks about the impact of the economy on businesses and delves into three trends in the business and marketing space, including the rise of podcasting, the importance of LinkedIn as a marketing tool for B2B businesses, and the increasing use of artificial intelligence (AI) in marketing and business. She also recommends three tools that have helped her agency save ti...

EP 98 | 4 Critical Numbers to Track in Your Business with Liz Strong

June 07, 2023 04:00 - 46 minutes - 32.3 MB

In this episode of "She's Busy AF," host Lauren Loreto interviews web designer turned OBM, Liz Strong. They discuss the importance of leadership and tracking four critical numbers in business: lead stats, time stats, profitability, and service percentage. Liz shares her expertise in using data to make informed decisions and streamline processes to improve profitability and scalability. She emphasizes the need to focus on services that are actually profitable and to nurture relationships and ...

EP 97 | How to Build a Business that Runs Without You with Alyson Caffrey

May 31, 2023 04:00 - 44 minutes - 30.9 MB

In this episode of "She's Busy AF", host Lauren Loreto interviews Alyson Caffrey, founder of the Operations Agency, the co-creator of the Operations Simplified™ Framework, and the author of The Sabbatical Method: Create a business that can function without you. They discuss the importance of work-life harmony for business owners and the mindset shift needed to effectively delegate tasks to a team. Alyson emphasizes the need for a solid foundation before delegating and the incremental process...

EP 96 | Taylor Swift, the Marketing 'Mastermind': 5 Things Brands Can Learn from her Career

May 24, 2023 04:00 - 32 minutes - 22.1 MB

Get ready to shake it off with this episode of "She's Busy AF" where our host, Lauren Loreto, spills the tea on Taylor Swift's marketing genius. From her humble beginnings to her chart-topping albums and sold-out tours, Taylor's journey is a masterclass in authenticity, adaptability, emotional connection, and data-driven decision-making. Lauren also reveals how Taylor's fan engagement and interaction have created a fierce bond between her and her fans, resulting in loyal following and epic s...

EP 95 | Empowering Clients and Team Members: Insights from a Client Strategy Manager ft. Lakes Wallace

May 17, 2023 04:00 - 39 minutes - 27.4 MB

The podcast episode features Lauren Loreto, the host of "She's Busy AF," and Lakes Wallace, a team member of and the client strategy manager at Brand Good Time. They discuss their personal and professional lives, their roles at Brand Good Time, and how they almost didn't pick each other for the job. They also talk about Lakes' background in non-profit strategy and how it led her to her current role. The conversation covers topics such as effective project management, maintaining strong clien...

EP 94 | How to leverage your personal brand to attract new clients

May 03, 2023 04:00 - 16 minutes - 11.2 MB

In this podcast episode, Lauren discusses the importance of personal branding for businesses and provides three key considerations for building your personal brand: authenticity, creating a plan, and networking. She provides tips on how to show up authentically on social media, how to align your social media plan with your values and goals, and how to engage with your audience and build a community. Tune in to learn how to establish a strong personal brand and online presence to grow your bu...

EP 93 | 7 tips to an engaged and converting email list

April 19, 2023 04:00 - 18 minutes - 12.6 MB

In this episode, we're diving into the world of email marketing and sharing 7 essential tips for creating an engaged and converting email list. Whether you're a small business owner, an entrepreneur, or a marketer, having a strong email list can be a game-changer for your business. Whether you're just starting out with email marketing or looking to take your current email list to the next level, this episode is packed with practical tips and insights to help you create a highly engaged and ...

EP 92 | 5 realistic, efficient ways to grow your email list

April 12, 2023 04:00 - 12 minutes - 8.78 MB

Looking to expand your email list and boost your business? In this episode, we're sharing 5 realistic and efficient ways to grow your email list, from optimizing your website and leveraging social media to hosting webinars and using paid advertising. With these strategies, you'll be able to reach a wider audience, connect with potential customers, and build a strong email list for your business. Tune in now to learn how to grow your email list. Follow us on Instagram: @brandgoodtime Check o...

EP 91 | Trend Talk for Marketers: The Future of Web, TikTok, ChatGPT

March 22, 2023 04:00 - 14 minutes - 9.75 MB

In this episode, we're talking all about the future of web development, TikTok, and ChatGPT. We'll be diving into the latest trends and advancements in these areas, from the rise of progressive web apps to the impact of TikTok on social media. And of course, we'll explore how ChatGPT, an AI-powered language model, is changing the game for human-machine interactions.  Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenloreto Follow us on Instagram: @brandgoodtime

EP 90 | How to use ChatGPT as a marketing tool

March 15, 2023 04:00 - 17 minutes - 12.2 MB

AI copy tools like ChatGPT are taking the world by storm. But, I have to argue that I don't think they're perfect, and I don't think they'll ever fully replace HUMANS in the way of creative marketing. They do, however, create massive efficiencies in marketing processes. I believe this: ChatGPT can 100% transform how efficient you are in marketing, and I'm going to break down just how (while still being ethical and true to your brand). Visit us online: brandgoodtime.com Follow us on Instagra...

EP 89 | Breaking the Glass Ceiling: The 6 Most Important Women in Marketing History

March 08, 2023 05:00 - 14 minutes - 9.96 MB

In this episode, Lauren dives into the world of marketing and highlight six women who broke barriers, challenged stereotypes, and made significant contributions to the industry. From groundbreaking advertising campaigns to revolutionary market research, these women have left an indelible mark on marketing history.

EP 88 | Should you be running Facebook Ads?

March 01, 2023 05:00 - 14 minutes - 10.1 MB

When it comes to running ads on social media (namely, Facebook Ads), is a dollar better spent on ads or on champagne? As with many questions about life's big decisions, the answer here largely depends on your business and your goals - and what you hope to accomplish with your advertising campaign. Tune in as Lauren talks about some main foundations to set prior to running Facebook Ads, and when to know you're ready. Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenloreto/ ...

EP 87 | How to grow your visibility in 2023

February 15, 2023 05:00 - 11 minutes - 7.72 MB

Are you looking for a way to make your business more visible? How about some tips on how to cultivate a strong middle-of-funnel strategy? In this episode, we’re going to talk about visibility, and how it works with the customer journey. We’ll discuss why it’s important to consider the middle of that journey when developing your visibility plan, and give you some tips on how you can create an impactful strategy without spending too much time or money. We also want to talk about email funnels ...

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