EP 120 | How to leverage email marketing to close more leads [Service Provider Edition]

This week, we're here to make email marketing great again. In this episode of "She's Busy AF" podcast, Lauren emphasizes the importance of email marketing for service providers. She explains how nurture sequences, a series of automated emails, can educate audiences, build trust, and increase conversion rates. Lauren also shares tactics like using lead magnets, pre-sales call nurture sequences, and post-proposal send nurture sequences.

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Timestamps:
Email Marketing as a Non-Negotiable (00:02:20)
Nurture Sequences and Educating Your Audience (00:04:18)
Nurturing Leads and Keeping Top of Mind (00:07:04)
Examples of Nurture Sequences (00:09:45)

Topics Discussed:
 email marketing, service providers, nurture sequences, visibility, conversion, sales, conversions, automated emails, subscribers, educate, decrease sales runway, valuable content, relevant content, trust, credibility, higher conversion rates, customer journey, social media, informed leads, engaged leads, segment audience, interests, interactions, engagement, qualified leads, lead magnet, quick win, pre-sales call nurture sequence, post-proposal send nurture sequence, welcome to the email list nurture sequence, sequential emails, time relevance, prenatal and postpartum service provider, expectant mothers, baby development course, weekly roundup of trends, social media managers, long-term client relationships, situational mantras for parents, generic newsletter, predictable, actionable, testimonials, value of services, social media shares, reviews, subscriptions.