EP 106 | How to simplify your marketing strategy for better sales & product visibility

In this episode of the "She's Busy AF" podcast, Lauren reflects on the journey of her podcast and discusses the complexities of marketing for small businesses. She emphasizes the importance of simplifying marketing and focuses on the three key elements of a successful marketing plan: having a product, a differentiator, and the means and messaging to reach the target audience. Lauren highlights the significance of product validation, identifying unique selling points, and crafting messaging that resonates with the audience. She also discusses the importance of nurturing the audience through various channels and having a decision tactic for immediate action.

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Topics Discussed:
Journey, episodes, marketing, small businesses, teams, simplifying marketing, sales, product visibility, marketing plan, product, differentiator, target audience, testimonials, feedback, case studies, unique selling points, competitors, online presence, nurturing relationships, resources, messaging, testing, experimentation, audiences, raving fans, sales metrics, nurturing audience, email, newsletters, social media, podcasts, success metrics, podcast downloads, email lists, engagement, decision tactic, purchase, desktop, mobile platforms, checkout, touchpoints, discounts, payment plans, visibility tactic, nurture tactic, decision tactic, marketing strategy, goals, 90 days, visibility, nurture audience, decision-making process, ideal buyer, executing tactics, integration, team, 90-day plan service, execute marketing strategies.