Shaping Opinion
443 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 76 ratingsThe Shaping Opinion podcast helps you see through the spin. It reveals things you may not know, and it exposes other things some may want to keep hidden. Its focus is on how your thoughts and attitudes are influenced to create change in the culture, sometimes for better, sometimes for worse. Host Tim O’Brien – author, senior media advisor and veteran damage control expert – empowers you with a fresh perspective. He comfortably takes you inside trending issues, stories and to the people who unravel it all through deep-dive conversations. After decades in handling high stakes and complex crisis management situations, Tim probes to uncover what’s real and what matters, and what will shape the future. Watch or listen every Monday wherever you get your podcasts.
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Episodes
The Man Behind the Emoticon :-) – Episode 22
July 30, 2018 04:16 - 27 minutes - 63.5 MBArtificial Intelligence pioneer and Carnegie Mellon University (CMU) researcher Scott Fahlman joins Tim to discuss how a few minutes of humor turned into a worldwide phenomenon when he created the first Internet emoticon. Actually, it all started before the Internet was a thing. http://traffic.libsyn.com/shapingopinion/The_Man_Behind_the_Emoticon_-_Episode_22.mp3 The emoticon is a term that’s short for emotive icons. Emoticons have been around for centuries in various forms. What all emo...
The Man Behind the Emoticon :-)
July 30, 2018 04:16 - 27 minutes - 63.5 MBArtificial Intelligence pioneer and Carnegie Mellon University (CMU) researcher Scott Fahlman joins Tim to discuss how a few minutes of humor turned into a worldwide phenomenon when he created the first Internet emoticon. Actually, it all started before the Internet was a thing. http://traffic.libsyn.com/shapingopinion/The_Man_Behind_the_Emoticon_-_Episode_22.mp3 The emoticon is a term that’s short for emotive icons. Emoticons have been around for centuries in various forms. What all emo...
The Roads that Brought Us Together – Episode 21
July 23, 2018 04:16 - 35 minutes - 81.3 MBAdvertising veteran and author Richard Ratay joins Tim to talk about how America's new roadways brought the country and families closer together. The conversation ranges from homespun stories of family on the road, to how pop culture was influenced by America's growing super highway infrastructure, as they talk about Richard's new book, "Don't Make Me Pull Over: An informal history of the family road trip." http://traffic.libsyn.com/shapingopinion/The_Roads_that_Brought_Us_Together_-_Episode...
The Roads that Brought Us Together
July 23, 2018 04:16 - 35 minutes - 81.3 MBAdvertising veteran and author Richard Ratay joins Tim to talk about how America's new roadways brought the country and families closer together. The conversation ranges from homespun stories of family on the road, to how pop culture was influenced by America's growing super highway infrastructure, as they talk about Richard's new book, "Don't Make Me Pull Over: An informal history of the family road trip." http://traffic.libsyn.com/shapingopinion/The_Roads_that_Brought_Us_Together_-_Episode...
The Beatles Break Apart
July 16, 2018 04:16 - 32 minutes - 73.7 MBAward-winning author and music industry veteran Bob Spitz joins Tim to discuss the break-up of The Beatles, a watershed moment in the history of rock and roll, and how it impacted the music and entertainment and American culture for decades to come. http://traffic.libsyn.com/shapingopinion/The_Beatles_Break_Apart_-_Episode_20.mp3 The Beatles released "Love Me Do" on October 5, 1962, their first single. Their second single “Please Please Me” reached number one on nearly every chart in U.K...
The Beatles Break Apart – Episode 20
July 16, 2018 04:16 - 32 minutes - 73.7 MBAward-winning author and music industry veteran Bob Spitz joins Tim to discuss the break-up of The Beatles, a watershed moment in the history of rock and roll, and how it impacted the music and entertainment and American culture for decades to come. http://traffic.libsyn.com/shapingopinion/The_Beatles_Break_Apart_-_Episode_20.mp3 The Beatles released "Love Me Do" on October 5, 1962, their first single. Their second single “Please Please Me” reached number one on nearly every chart in U.K...
The Battle of Little Bighorn Changed Everything
July 09, 2018 04:16 - 53 minutes - 122 MBHistorian Andy Masich joins Tim to discuss the battle of Little Bighorn, one of the most well known and possibly misunderstood battles in the history of the American West. An author, speaker and college educator, Andy also serves as CEO of the Heinz History Center in Pittsburgh. In this episode he puts the story of Little Bighorn into perspective for today and how America changed afterward. http://traffic.libsyn.com/shapingopinion/The_Battle_of_Little_Bighorn_Changed_Everything_-_Episode_19...
The Battle of Little Bighorn Changed Everything – Episode 19
July 09, 2018 04:16 - 53 minutes - 122 MBHistorian Andy Masich joins Tim to discuss the battle of Little Bighorn, one of the most well known and possibly misunderstood battles in the history of the American West. An author, speaker and college educator, Andy also serves as CEO of the Heinz History Center in Pittsburgh. In this episode he puts the story of Little Bighorn into perspective for today and how America changed afterward. http://traffic.libsyn.com/shapingopinion/The_Battle_of_Little_Bighorn_Changed_Everything_-_Episode_19...
Humble Heinz Ketchup: When Last was First – Episode 18
July 02, 2018 04:15 - 29 minutes - 67.7 MBJournalist and author Eleanor Foa Dienstag joins Tim to tell the story behind the humble Heinz Ketchup bottle in our fridge, its journey to our hearts and homes, and the people who made it one of the most iconic food brands in America. http://traffic.libsyn.com/shapingopinion/Heinz_Ketchup_-_When_Last_was_First_-_Episode_18_final.mp3 We spend this episode with a focus on the history of one of America’s most iconic condiments, Heinz Ketchup, which was a big part of a corporate history Eleano...
Humble Heinz Ketchup: When Last was First
July 02, 2018 04:15 - 29 minutes - 67.7 MBJournalist and author Eleanor Foa Dienstag joins Tim to tell the story behind the humble Heinz Ketchup bottle in our fridge, its journey to our hearts and homes, and the people who made it one of the most iconic food brands in America. http://traffic.libsyn.com/shapingopinion/Heinz_Ketchup_-_When_Last_was_First_-_Episode_18_final.mp3 We spend this episode with a focus on the history of one of America’s most iconic condiments, Heinz Ketchup, which was a big part of a corporate history Eleano...
Writing The Declaration of Independence – Episode 17
June 25, 2018 04:15 - 52 minutes - 120 MBHistorian Liz Covart joins Tim to discuss the events and circumstances that led to the American Revolutionary War, and the stories behind the actual drafting of the most revolutionary document ever written, The Declaration of Independence. Liz, who is also the host of the popular Ben Franklin's World podcast, talks about the Declaration of Independence as a living, breathing document that is as relevant today as ever. http://traffic.libsyn.com/shapingopinion/Writing_The_Declaration_of_Indepe...
Writing The Declaration of Independence
June 25, 2018 04:15 - 52 minutes - 120 MBHistorian Liz Covart joins Tim to discuss the events and circumstances that led to the American Revolutionary War, and the stories behind the actual drafting of the most revolutionary document ever written, The Declaration of Independence. Liz, who is also the host of the popular Ben Franklin's World podcast, talks about the Declaration of Independence as a living, breathing document that is as relevant today as ever. http://traffic.libsyn.com/shapingopinion/Writing_The_Declaration_of_Indepe...
An Advertising Slogan is Forever
June 18, 2018 04:15 - 34 minutes - 78.7 MBNovelist J. Courtney Sullivan joins Tim to discuss the true story behind why every bride must have a diamond engagement ring and the role one woman played in changing America's love and marriage traditions. A diamond advertising tag line, is indeed, forever. http://traffic.libsyn.com/shapingopinion/An_Advertising_Slogan_is_Forever_-_Episode_16_final.mp3 Believe it or not, before the late 1930s, most brides did not receive diamond engagement rings. In this episode, we tell the story of ...
An Advertising Slogan is Forever – Episode 16
June 18, 2018 04:15 - 34 minutes - 78.7 MBNovelist J. Courtney Sullivan joins Tim to discuss the true story behind why every bride must have a diamond engagement ring and the role one woman played in changing America's love and marriage traditions. A diamond advertising tag line, is indeed, forever. http://traffic.libsyn.com/shapingopinion/An_Advertising_Slogan_is_Forever_-_Episode_16_final.mp3 Believe it or not, before the late 1930s, most brides did not receive diamond engagement rings. In this episode, we tell the story of ...
Arnold Palmer: Golf’s Sports Marketing Pioneer
June 11, 2018 04:15 - 28 minutes - 64.8 MBAuthor Chris Rodell joins Tim to discuss his 20-year relationship with Arnold Palmer as covered in his new book “Arnold Palmer: Homespun Stories of the King." Chris talks about what he learned from Arnold Palmer’s example in golf, in business and in life, and what Palmer's legacy means to professional athletes today. http://traffic.libsyn.com/shapingopinion/Arnold_Palmer_-_Golfs_Sports_Marketing_Pioneer_-_Episode_15_auphonic.mp3 Arnold Palmer hit the American consciousness as golf grew in ...
Arnold Palmer: Golf’s Sports Marketing Pioneer – Episode 15
June 11, 2018 04:15 - 28 minutes - 64.8 MBAuthor Chris Rodell joins Tim to discuss his 20-year relationship with Arnold Palmer as covered in his new book “Arnold Palmer: Homespun Stories of the King." Chris talks about what he learned from Arnold Palmer’s example in golf, in business and in life, and what Palmer's legacy means to professional athletes today. http://traffic.libsyn.com/shapingopinion/Arnold_Palmer_-_Golfs_Sports_Marketing_Pioneer_-_Episode_15_auphonic.mp3 Arnold Palmer hit the American consciousness as golf grew in ...
Do Sharks Need a PR Agency?
June 04, 2018 04:15 - 35 minutes - 82 MBWriter Jason Bittel joins Tim to discuss how Shark Week, Jaws and other media may have created some off-target myths around sharks, while at the same time, driving more interest in shark research. This is Our Shark Show. http://traffic.libsyn.com/shapingopinion/Do_Sharks_Need_a_PR_Agency_-_Episode_14.mp3 According to the Discovery Channel, Shark Week is “television’s longest-running and eagerly awaited summer TV event, delivering all-new groundbreaking shark stories and incorporating innova...
Do Sharks Need a PR Agency? – Episode 14
June 04, 2018 04:15 - 35 minutes - 82 MBWriter Jason Bittel joins Tim to discuss how Shark Week, Jaws and other media may have created some off-target myths around sharks, while at the same time, driving more interest in shark research. This is Our Shark Show. http://traffic.libsyn.com/shapingopinion/Do_Sharks_Need_a_PR_Agency_-_Episode_14.mp3 According to the Discovery Channel, Shark Week is “television’s longest-running and eagerly awaited summer TV event, delivering all-new groundbreaking shark stories and incorporating innova...
Bob Hope’s USO Legacy
May 28, 2018 04:15 - 31 minutes - 71.4 MBJournalist Kurt Jensen joins Tim to discuss Bob Hope and his USO legacy. The Hollywood legend literally delivered 'hope' to generations of troops stationed overseas from World War II to Desert Storm in the early 1990s. For all that he achieved in Hollywood, perhaps his most lasting legacy is coming to define what it means to "support our troops." http://traffic.libsyn.com/shapingopinion/Bob_Hope_USO_Legacy_-_Episode_13_auphonic.mp3 Photo Credit: USO Bob Hope was born Leslie Townes Hope in...
Bob Hope’s USO Legacy – Episode 13
May 28, 2018 04:15 - 31 minutes - 71.4 MBJournalist Kurt Jensen joins Tim to discuss Bob Hope and his USO legacy. The Hollywood legend literally delivered 'hope' to generations of troops stationed overseas from World War II to Desert Storm in the early 1990s. For all that he achieved in Hollywood, perhaps his most lasting legacy is coming to define what it means to "support our troops." http://traffic.libsyn.com/shapingopinion/Bob_Hope_USO_Legacy_-_Episode_13_auphonic.mp3 Photo Credit: USO Bob Hope was born Leslie Townes Hope in...
A Silicon Valley Original: Regis McKenna
May 21, 2018 04:15 - 56 minutes - 130 MBSilicon Valley legend and high-tech marketing pioneer Regis McKenna joins Tim for a complete hour to talk about his path to become one of the foremost marketing thinkers in the tech era. Regis is most widely known for his work with Apple from the very beginning, and for helping to grow Intel and Genentech. In this wide-ranging conversation, Regis talks Apple, Steve Jobs, marketing and the future, and in the process he puts on a Marketing Masterclass. http://traffic.libsyn.com/shapingopinion...
A Silicon Valley Original: Regis McKenna – Episode 12
May 21, 2018 04:15 - 56 minutes - 130 MBSilicon Valley legend and high-tech marketing pioneer Regis McKenna joins Tim for a complete hour to talk about his path to become one of the foremost marketing thinkers in the tech era. Regis is most widely known for his work with Apple from the very beginning, and for helping to grow Intel and Genentech. In this wide-ranging conversation, Regis talks Apple, Steve Jobs, marketing and the future, and in the process he puts on a Marketing Masterclass. http://traffic.libsyn.com/shapingopinion...
Ronald Reagan’s Lady in Red – Episode 11 (Bonus)
May 16, 2018 04:15 - 24 minutes - 56.7 MBSheila Tate, First Lady Nancy Reagan's Press Secretary and Press Secretary for candidate and President-elect George H.W. Bush in 1988, joins Tim to discuss her new book "Lady in Red" about Nancy Reagan, her impact on Ronald Reagan's presidency and her own legacy. http://traffic.libsyn.com/shapingopinion/Ronald_Reagans_Lady_in_Red_-_Episode_11_Bonus.mp3 Nancy and Ronald Reagan at their ranch. Photo Courtesy of Crown Publishing Sheila Tate served as press secretary to First Lady Nancy Reagan...
Ronald Reagan’s Lady in Red
May 16, 2018 04:15 - 24 minutes - 56.7 MBSheila Tate, First Lady Nancy Reagan's Press Secretary and Press Secretary for candidate and President-elect George H.W. Bush in 1988, joins Tim to discuss her new book "Lady in Red" about Nancy Reagan, her impact on Ronald Reagan's presidency and her own legacy. http://traffic.libsyn.com/shapingopinion/Ronald_Reagans_Lady_in_Red_-_Episode_11_Bonus.mp3 Nancy and Ronald Reagan at their ranch. Photo Courtesy of Crown Publishing Sheila Tate served as press secretary to First Lady Nancy Reagan...
C-SPAN: Window to Washington
May 14, 2018 04:15 - 23 minutes - 52.8 MBJeff Cohen joins Tim to take a closer look at how C-SPAN opened the door to a 24/7 window to Washington, D.C., changing the way Americans see Congress and, in some instances, how Congress presents itself to the country. http://traffic.libsyn.com/shapingopinion/C-SPAN_-_Episode_10.mp3 You may never have heard of Otto Von Bismarck, but there’s a good chance you have heard of something he once said. Otto was a 19th Century Prussian Statesman and the first Chancellor of the German Empire. He ma...
C-SPAN: Window to Washington – Episode 10
May 14, 2018 04:15 - 23 minutes - 52.8 MBJeff Cohen joins Tim to take a closer look at how C-SPAN opened the door to a 24/7 window to Washington, D.C., changing the way Americans see Congress and, in some instances, how Congress presents itself to the country. http://traffic.libsyn.com/shapingopinion/C-SPAN_-_Episode_10.mp3 You may never have heard of Otto Von Bismarck, but there’s a good chance you have heard of something he once said. Otto was a 19th Century Prussian Statesman and the first Chancellor of the German Empire. He ma...
“Boom Boom” Mancini: Triumph & Tragedy
May 07, 2018 04:15 - 31 minutes - 72.9 MBGayle Lynn Falkenthal joins Tim to talk about the boxing match that changed the course of professional boxing in America - when Ray "Boom Boom" Mancini faced Duk-Koo Kim in Las Vegas for the world lightweight championship. It's the story of triumph and tragedy. No one could foresee that this would be a fight to the death, and it left many wondering about the very sport of boxing. Perceptions changed. http://traffic.libsyn.com/shapingopinion/Boom_Boom_Mancini_-_Episode_9.mp3 The fight at th...
“Boom Boom” Mancini: Triumph & Tragedy – Episode 9
May 07, 2018 04:15 - 31 minutes - 72.9 MBGayle Lynn Falkenthal joins Tim to talk about the boxing match that changed the course of professional boxing in America - when Ray "Boom Boom" Mancini faced Duk-Koo Kim in Las Vegas for the world lightweight championship. It's the story of triumph and tragedy. No one could foresee that this would be a fight to the death, and it left many wondering about the very sport of boxing. Perceptions changed. http://traffic.libsyn.com/shapingopinion/Boom_Boom_Mancini_-_Episode_9.mp3 The fight at th...
Frank Lloyd Wright’s Fallingwater
April 30, 2018 04:25 - 28 minutes - 65.8 MBLong-time Director of Fallingwater Lynda S. Waggoner joins Tim to discuss the lasting impact Frank Lloyd Wright's masterpiece at Bear Run has had on how the nation continues to perceive house and home. http://traffic.libsyn.com/shapingopinion/Frank_Lloyd_Wrights_Fallingwater_-_Episode_8.mp3 Fallingwater - Photo Courtesy of Western Pennsylvania Conservancy Frank Lloyd Wright was born right after the American Civil War in Wisconsin. He started his career in 1887 and was a well-known architec...
Frank Lloyd Wright’s Fallingwater – Episode 8
April 30, 2018 04:25 - 28 minutes - 65.8 MBLong-time Director of Fallingwater Lynda S. Waggoner joins Tim to discuss the lasting impact Frank Lloyd Wright's masterpiece at Bear Run has had on how the nation continues to perceive house and home. http://traffic.libsyn.com/shapingopinion/Frank_Lloyd_Wrights_Fallingwater_-_Episode_8.mp3 Fallingwater - Photo Courtesy of Western Pennsylvania Conservancy Frank Lloyd Wright was born right after the American Civil War in Wisconsin. He started his career in 1887 and was a well-known architec...
About Us
April 25, 2018 04:04 - 5 minutes - 11.7 MBThis is our "About Us" episode. One of our goals is simply to make the time you spend during your commute or during your workout a little bit more fun and interesting. The premise of the Shaping Opinion podcast is simple. It’s about the people, events and things that have shaped the way we think. http://traffic.libsyn.com/shapingopinion/About_Us_-_Episode_7_-_Bonus.mp3 Almost every regular episode involves a guest who helps us tell a story through conversation. Each guest is likely to have...
About Us – Episode 7 (Bonus)
April 25, 2018 04:04 - 5 minutes - 11.7 MBThis is our "About Us" episode. One of our goals is simply to make the time you spend during your commute or during your workout a little bit more fun and interesting. The premise of the Shaping Opinion podcast is simple. It’s about the people, events and things that have shaped the way we think. http://traffic.libsyn.com/shapingopinion/About_Us_-_Episode_7_-_Bonus.mp3 Almost every regular episode involves a guest who helps us tell a story through conversation. Each guest is likely to have...
The Tylenol Comeback
April 23, 2018 04:31 - 22 minutes - 52.1 MBDan Keeney joins Tim for the second in a two-part series that examines the aftermath of the 1982 Tylenol poisonings that killed seven people in the Chicago area. In this episode Tim and Dan focus on how Johnson & Johnson worked to effectively rebuild trust for both the company and its flagship pain-reliever brand, Tylenol. http://traffic.libsyn.com/shapingopinion/Tylenol_Comeback_-_Episode_6_-_Part_II.mp3 Seven people are dead. We know they were poisoned. We know that it had to be some form...
The Tylenol Comeback – Episode 6 (Part Two)
April 23, 2018 04:31 - 22 minutes - 52.1 MBDan Keeney joins Tim for the second in a two-part series that examines the aftermath of the 1982 Tylenol poisonings that killed seven people in the Chicago area. In this episode Tim and Dan focus on how Johnson & Johnson worked to effectively rebuild trust for both the company and its flagship pain-reliever brand, Tylenol. http://traffic.libsyn.com/shapingopinion/Tylenol_Comeback_-_Episode_6_-_Part_II.mp3 Seven people are dead. We know they were poisoned. We know that it had to be some form...
The Tylenol Poisonings – Episode 5 (Part One)
April 13, 2018 01:15 - 27 minutes - 62.7 MBDan Keeney joins Tim for the first in a two-part series that starts with a comprehensive look at the 1982 Tylenol poisonings that killed seven people in the Chicago area and has been described by the New York Times as “The Recall that Started Them All.” But it was much more than just a recall. It’s the story of unsolved set of murders, product tampering, and a change in the way we think about product safety and how companies should respond in a crisis. In the end, it's about rebuilding trust...
The Tylenol Poisonings
April 13, 2018 01:15 - 27 minutes - 62.7 MBDan Keeney joins Tim for the first in a two-part series that starts with a comprehensive look at the 1982 Tylenol poisonings that killed seven people in the Chicago area and has been described by the New York Times as “The Recall that Started Them All.” But it was much more than just a recall. It’s the story of unsolved set of murders, product tampering, and a change in the way we think about product safety and how companies should respond in a crisis. In the end, it's about rebuilding trust...
The Goodyear Blimp
April 13, 2018 01:15 - 31 minutes - 71.2 MBElizabeth Flynn joins Tim to tell the story of the Goodyear Blimp and why it has endured as one of America’s most recognizable and beloved marketing icons. http://traffic.libsyn.com/shapingopinion/The_Goodyear_Blimp_-_Episode_4.mp3 The Goodyear Blimp, the Spirit of America, rests on the mast, as the Space Shuttle Endeavour flies overhead, accompanied by two fighter jets. Said Elizabeth, “The low-flying salute was a surprise ‘gift’ from my friends at NASA, just before she was to be transport...
The Goodyear Blimp – Episode 4
April 13, 2018 01:15 - 31 minutes - 71.2 MBElizabeth Flynn joins Tim to tell the story of the Goodyear Blimp and why it has endured as one of America’s most recognizable and beloved marketing icons. http://traffic.libsyn.com/shapingopinion/The_Goodyear_Blimp_-_Episode_4.mp3 The Goodyear Blimp, the Spirit of America, rests on the mast, as the Space Shuttle Endeavour flies overhead, accompanied by two fighter jets. Said Elizabeth, “The low-flying salute was a surprise ‘gift’ from my friends at NASA, just before she was to be transport...
The Prince Love Symbol
April 13, 2018 01:14 - 26 minutes - 60 MBRobin Teets joins Tim to revisit the time in 1993 when Prince turned the music world and pop culture upside down by changing his name to a symbol. Tim and Robin discuss how Prince also broke the rules of branding and marketing and in the end changed them for good. http://traffic.libsyn.com/shapingopinion/The_Prince_Love_Symbol_-_Episode_3.mp3 This episode's guest Robin Teets Prince Rogers Nelson was born on June 7th, 1958 in Minneapolis, Minnesota. His mother was jazz singer Mattie Shaw. H...
The Prince Love Symbol – Episode 3
April 13, 2018 01:14 - 26 minutes - 60 MBRobin Teets joins Tim to revisit the time in 1993 when Prince turned the music world and pop culture upside down by changing his name to a symbol. Tim and Robin discuss how Prince also broke the rules of branding and marketing and in the end changed them for good. http://traffic.libsyn.com/shapingopinion/The_Prince_Love_Symbol_-_Episode_3.mp3 This episode's guest Robin Teets Prince Rogers Nelson was born on June 7th, 1958 in Minneapolis, Minnesota. His mother was jazz singer Mattie Shaw. H...
Bacon and Eggs
April 03, 2018 16:21 - 25 minutes - 59 MBMary Barber joins Tim for a conversation about the iconic American breakfast. Tim and Mary break down how one of the PR field’s pioneers served as matchmaker for bacon and eggs in the 1920s and what that continues to mean for us today. http://traffic.libsyn.com/shapingopinion/Bacon_and_Eggs_-_Episode_2.mp3 Before the 1920s, most Americans didn’t each much for breakfast. Orange juice, maybe a roll or a cup of coffee. Then Edward Bernays entered the picture. He’s considered the father of ...
Bacon and Eggs – Episode 2
April 03, 2018 16:21 - 25 minutes - 59 MBMary Barber joins Tim for a conversation about the iconic American breakfast. Tim and Mary break down how one of the PR field’s pioneers served as matchmaker for bacon and eggs in the 1920s and what that continues to mean for us today. http://traffic.libsyn.com/shapingopinion/Bacon_and_Eggs_-_Episode_2.mp3 Before the 1920s, most Americans didn’t each much for breakfast. Orange juice, maybe a roll or a cup of coffee. Then Edward Bernays entered the picture. He’s considered the father of ...
Meeting Mister Rogers – Episode 1
March 22, 2018 00:07 - 5 minutes - 12.8 MBWelcome to the first episode of Shaping Opinion, a podcast about people, events and things that have shaped the way we think. Usually we’ll have a guest, but in this first episode, I revisit my own encounter with someone who has made an impact in the lives of millions, Fred Rogers, otherwise known as “Mister Rogers.” http://traffic.libsyn.com/shapingopinion/Meeting_Mister_Rogers_-_Episode_1.mp3 What made this first-person experience all the more memorable was that it was a one-on-one busine...