Shaping Opinion
440 episodes - English - Latest episode: 4 days ago - ★★★★★ - 76 ratingsThe Shaping Opinion podcast helps you see through the spin. It reveals things you may not know, and it exposes other things some may want to keep hidden. Its focus is on how your thoughts and attitudes are influenced to create change in the culture, sometimes for better, sometimes for worse. Host Tim O’Brien – author, senior media advisor and veteran damage control expert – empowers you with a fresh perspective. He comfortably takes you inside trending issues, stories and to the people who unravel it all through deep-dive conversations. After decades in handling high stakes and complex crisis management situations, Tim probes to uncover what’s real and what matters, and what will shape the future. Watch or listen every Monday wherever you get your podcasts.
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Episodes
The Father of the Motivation Industry: Napoleon Hill – Episode 72
June 17, 2019 04:16 - 33 minutes - 75.7 MBCollege professor, researcher and entrepreneur Dr. Lloyd Corder joins Tim to talk about the story of the father of the motivation industry, Napoleon Hill, and how his principles continue to provide the foundation for the self-help movement. https://traffic.libsyn.com/shapingopinion/The_Father_of_the_Motivation_Industry_Auphonic.mp3 If you ever bought a self-help book, there’s a chance you read terms and concepts that originated with Napoleon Hill in the early 20th Century. If you like to l...
Presidential Speechwriter – Episode 71
June 10, 2019 04:16 - 43 minutes - 99.1 MBFormer presidential speechwriter Noam Neusner joins Tim to talk about what it was like to create news-making and sometimes history-making speeches for the President of the United States. A seasoned communicator, journalist and book author, Noam shares his insights on the craft of speechwriting and the power of an effective speech. https://traffic.libsyn.com/shapingopinion/71_-_Presidential_Speechwriter.mp3 Behind just about every modern speech by someone who made history was a good speec...
Breaking the Story: Boston Priest Abuse Scandal
June 03, 2019 04:16 - 22 minutes - 51.7 MBVeteran journalist, author and college professor Alison Bass joins Tim to talk about her time as a reporter with the Boston Globe and her work in the earliest days of breaking and covering the Catholic priest abuse scandal in Boston. http://traffic.libsyn.com/shapingopinion/Father_Porter_Revised_II_auphonic.mp3 Father James Porter was assigned to St. Mary's School in North Attleboro, Mass. In 1960 – in charge of altar boys. Over the years, he quietly earned a reputation as a child molest...
Breaking the Story: Boston Priest Abuse Scandal – Episode 70
June 03, 2019 04:16 - 22 minutes - 51.7 MBVeteran journalist, author and college professor Alison Bass joins Tim to talk about her time as a reporter with the Boston Globe and her work in the earliest days of breaking and covering the Catholic priest abuse scandal in Boston. http://traffic.libsyn.com/shapingopinion/Father_Porter_Revised_II_auphonic.mp3 Father James Porter was assigned to St. Mary's School in North Attleboro, Mass. In 1960 – in charge of altar boys. Over the years, he quietly earned a reputation as a child molest...
How Radicalization Happens – Episode 69
May 27, 2019 04:16 - 30 minutes - 70.5 MBSeamus Hughes joins Tim to talk about the myths and realities of extremism, terrorism and how some Americans have become radicalized. Seamus is the Deputy Director of the Program on Extremism at George Washington University. He’s an expert on terrorism, homegrown violent extremism and countering violent extremism. https://traffic.libsyn.com/shapingopinion/How_Radicalization_Happens_II_auphonic.mp3 Before Seamus Hughes took on his current role at George Washington University, he worked at...
How Radicalization Happens
May 27, 2019 04:16 - 30 minutes - 70.5 MBSeamus Hughes joins Tim to talk about the myths and realities of extremism, terrorism and how some Americans have become radicalized. Seamus is the Deputy Director of the Program on Extremism at George Washington University. He’s an expert on terrorism, homegrown violent extremism and countering violent extremism. https://traffic.libsyn.com/shapingopinion/How_Radicalization_Happens_II_auphonic.mp3 Before Seamus Hughes took on his current role at George Washington University, he worked at...
Social Media: The Domino’s YouTube Scandal – Episode 68
May 20, 2019 04:16 - 41 minutes - 94.5 MBFellow crisis communicator Dan Keeney joins Tim to talk about the time when two Domino’s Pizza employees created a viral YouTube video that helped usher in a new era for crisis management – the age of the social media crisis. https://traffic.libsyn.com/shapingopinion/Dominos_Auphonic.mp3 It was on an Easter Sunday in Conover, North Carolina, business was slow at the local Domino’s pizza restaurant. In order to entertain themselves, two Domino’s employees – one male and the other female...
Social Media: The Domino’s YouTube Scandal
May 20, 2019 04:16 - 41 minutes - 94.5 MBFellow crisis communicator Dan Keeney joins Tim to talk about the time when two Domino’s Pizza employees created a viral YouTube video that helped usher in a new era for crisis management – the age of the social media crisis. https://traffic.libsyn.com/shapingopinion/Dominos_Auphonic.mp3 It was on an Easter Sunday in Conover, North Carolina, business was slow at the local Domino’s pizza restaurant. In order to entertain themselves, two Domino’s employees – one male and the other female...
Hollywood Confidential: America’s Celebrity Crisis Manager – Episode 67
May 13, 2019 04:16 - 27 minutes - 62 MBHollywood publicist, crisis manager and author Howard Bragman joins Tim to talk about what it’s like to handle public relations for celebrities, particularly when those celebrities find themselves at the center of controversy. For decades, Howard has been the go-to guy in Los Angeles and nationwide for celebrity crisis management. https://traffic.libsyn.com/shapingopinion/Hollywood_Confidential_auphonic.mp3 The Hollywood publicist of old was both a staple and a cliché at the same time. ...
Hollywood Confidential: America’s Celebrity Crisis Manager
May 13, 2019 04:16 - 27 minutes - 62 MBHollywood publicist, crisis manager and author Howard Bragman joins Tim to talk about what it’s like to handle public relations for celebrities, particularly when those celebrities find themselves at the center of controversy. For decades, Howard has been the go-to guy in Los Angeles and nationwide for celebrity crisis management. https://traffic.libsyn.com/shapingopinion/Hollywood_Confidential_auphonic.mp3 The Hollywood publicist of old was both a staple and a cliché at the same time. ...
America’s New Arrivals
May 06, 2019 04:16 - 43 minutes - 99 MBThe host of the popular new podcast ‘How To Be American,’ Brendan Murphy joins Tim to talk about America’s immigration heritage as seen through the rooms of a couple old tenement buildings on the Lower East Side of New York City. Brendan is an educator at the Tenement Museum. https://traffic.libsyn.com/shapingopinion/Americas_New_Arrivals_II_auphonic.mp3 Hundreds of millions of Americans can trace their emigration histories to ancestors that entered the country through the port of New Yo...
America’s New Arrivals – Episode 66
May 06, 2019 04:16 - 43 minutes - 99 MBThe host of the popular new podcast ‘How To Be American,’ Brendan Murphy joins Tim to talk about America’s immigration heritage as seen through the rooms of a couple old tenement buildings on the Lower East Side of New York City. Brendan is an educator at the Tenement Museum. https://traffic.libsyn.com/shapingopinion/Americas_New_Arrivals_II_auphonic.mp3 Hundreds of millions of Americans can trace their emigration histories to ancestors that entered the country through the port of New Yo...
Grammy Winner Tim O’Brien: American Bluegrass
April 29, 2019 04:16 - 24 minutes - 56 MBGrammy Award-winning bluegrass songwriter and performer Tim O’Brien joins our Tim O’Brien to talk about his own musical journey and about America’s bluegrass musical heritage. http://traffic.libsyn.com/shapingopinion/Bluegrass_II_auphonic.mp3 According to the Bluegrass Heritage Foundation, America’s bluegrass music can trace its roots to the 1600s when people emigrated to America from Ireland, Scotland, and England brought. The Foundation says they brought with them the basic styles of ...
Grammy Winner Tim O’Brien: American Bluegrass – Episode 65
April 29, 2019 04:16 - 24 minutes - 56 MBGrammy Award-winning bluegrass songwriter and performer Tim O’Brien joins our Tim O’Brien to talk about his own musical journey and about America’s bluegrass musical heritage. http://traffic.libsyn.com/shapingopinion/Bluegrass_II_auphonic.mp3 According to the Bluegrass Heritage Foundation, America’s bluegrass music can trace its roots to the 1600s when people emigrated to America from Ireland, Scotland, and England brought. The Foundation says they brought with them the basic styles of ...
The Power of Word of Mouth with Jay Baer – Episode 64
April 24, 2019 04:16 - 41 minutes - 95.3 MBJay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. https://traffic.libsyn.com/shapingopinion/Jay_Baer_and_Word_of_Mouth_auphonic.mp3 It’s a term you may hear eve...
The Power of Word of Mouth with Jay Baer
April 24, 2019 04:16 - 41 minutes - 95.3 MBJay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. https://traffic.libsyn.com/shapingopinion/Jay_Baer_and_Word_of_Mouth_auphonic.mp3 It’s a term you may hear eve...
A Hershey Story – Episode 63
April 22, 2019 04:16 - 53 minutes - 122 MBPamela Whitenack, Director Emeritus of the Hershey Community Archives, joins Tim to talk about the story behind Hershey, the iconic candy brand, the company and the small town in Pennsylvania, all the vision of one man, Milton S. Hershey. https://traffic.libsyn.com/shapingopinion/Hershey_Story_auphonic.mp3 If I were to say the word “Hershey,” to you, most likely the first thing you would picture is that iconic American chocolate bar. But there’s a story behind that candy bar that all sta...
A Hershey Story
April 22, 2019 04:16 - 53 minutes - 122 MBPamela Whitenack, Director Emeritus of the Hershey Community Archives, joins Tim to talk about the story behind Hershey, the iconic candy brand, the company and the small town in Pennsylvania, all the vision of one man, Milton S. Hershey. https://traffic.libsyn.com/shapingopinion/Hershey_Story_auphonic.mp3 If I were to say the word “Hershey,” to you, most likely the first thing you would picture is that iconic American chocolate bar. But there’s a story behind that candy bar that all sta...
Columbine – Episode 62
April 15, 2019 04:16 - 29 minutes - 67 MBDr. Jaclyn Schildkraut, an author and an educator of criminal justice at the State University of New York at Oswego, joins Tim to talk about Columbine, 20 years after that tragic day. Dr. Schildkraut is an expert on mass shootings and is the author of “Columbine, 20 Years Later and Beyond: Lessons in Tragedy." https://traffic.libsyn.com/shapingopinion/Columbine_auphonic.mp3 On April 20th, 1999, two high school teenagers in Littleton, Colorado did something that irreversibly changed the w...
Columbine
April 15, 2019 04:16 - 29 minutes - 67 MBDr. Jaclyn Schildkraut, an author and an educator of criminal justice at the State University of New York at Oswego, joins Tim to talk about Columbine, 20 years after that tragic day. Dr. Schildkraut is an expert on mass shootings and is the author of “Columbine, 20 Years Later and Beyond: Lessons in Tragedy." https://traffic.libsyn.com/shapingopinion/Columbine_auphonic.mp3 On April 20th, 1999, two high school teenagers in Littleton, Colorado did something that irreversibly changed the w...
If the Stanley Cup Could Talk – Episode 61
April 08, 2019 04:16 - 27 minutes - 62.7 MBHockey Hall of Fame curator and Keeper of the Cup Philip Pritchard joins Tim to talk about the history and lore of the Stanley Cup and how it’s unique among all professional sports trophies with its own personality, and the stories it could tell. Wherever the Cup goes, Phil goes with it as the Keeper of the Cup. https://traffic.libsyn.com/shapingopinion/The_Stanley_Cup_-_If_the_Cup_Could_Talk_auphonic.mp3 Photo Credit: Hockey Hall of Fame The Stanley Cup is the oldest trophy that profes...
If the Stanley Cup Could Talk
April 08, 2019 04:16 - 27 minutes - 62.7 MBHockey Hall of Fame curator and Keeper of the Cup Philip Pritchard joins Tim to talk about the history and lore of the Stanley Cup and how it’s unique among all professional sports trophies with its own personality, and the stories it could tell. Wherever the Cup goes, Phil goes with it as the Keeper of the Cup. https://traffic.libsyn.com/shapingopinion/The_Stanley_Cup_-_If_the_Cup_Could_Talk_auphonic.mp3 Photo Credit: Hockey Hall of Fame The Stanley Cup is the oldest trophy that profes...
Who Will Build the Future? – Episode 60 (Bonus)
April 03, 2019 04:16 - 33 minutes - 77.8 MBExecutive Director of the Builders Guild of Western Pennsylvania Jeff Nobers joins Tim to talk about the rising career opportunities for people without four-year degrees, and who don’t mind rolling up their sleeves and going to work. https://traffic.libsyn.com/shapingopinion/Future_of_Work_auphonic.mp3 If you were to have a baby today, one of the first questions someone might ask you is, “When are you going to start saving for college?” It’s generally assumed today that everyone has to g...
Who Will Build the Future?
April 03, 2019 04:16 - 33 minutes - 77.8 MBExecutive Director of the Builders Guild of Western Pennsylvania Jeff Nobers joins Tim to talk about the rising career opportunities for people without four-year degrees, and who don’t mind rolling up their sleeves and going to work. https://traffic.libsyn.com/shapingopinion/Future_of_Work_auphonic.mp3 If you were to have a baby today, one of the first questions someone might ask you is, “When are you going to start saving for college?” It’s generally assumed today that everyone has to g...
The Berlin Wall
April 01, 2019 04:16 - 36 minutes - 82.8 MBHistorian, author and Heritage Foundation Distinguished Fellow Lee Edwards joins Tim to talk about the Berlin Wall, the world that created it, the Cold War that fostered it, and the free world that brought it down. https://traffic.libsyn.com/shapingopinion/Berlin_Wall_auphonic.mp3 The Berlin Wall was as much a symbol for communist oppression as it was a barrier created to contain citizens of communist East Germany. At the end of World War II, the allies held two peace conferences in Yal...
The Berlin Wall – Episode 59
April 01, 2019 04:16 - 36 minutes - 82.8 MBHistorian, author and Heritage Foundation Distinguished Fellow Lee Edwards joins Tim to talk about the Berlin Wall, the world that created it, the Cold War that fostered it, and the free world that brought it down. https://traffic.libsyn.com/shapingopinion/Berlin_Wall_auphonic.mp3 The Berlin Wall was as much a symbol for communist oppression as it was a barrier created to contain citizens of communist East Germany. At the end of World War II, the allies held two peace conferences in Yal...
Gettysburg and Why It Still Matters
March 25, 2019 04:16 - 1 hour - 150 MBAuthor and historian Tom McMillan joins Tim to talk about the Civil War history of Gettysburg, Pennsylvania and why it still matters in the 21st Century. If the outcome were different, there could be up to five different countries between the Atlantic and Pacific oceans. https://traffic.libsyn.com/shapingopinion/Gettysburg_-_Why_It_Still_Matters_auphonic.mp3 The American Civil War started in 1861 with the southern states forming the Confederacy and the decision to secede from the United ...
Gettysburg and Why It Still Matters – Episode 58
March 25, 2019 04:16 - 1 hour - 150 MBAuthor and historian Tom McMillan joins Tim to talk about the Civil War history of Gettysburg, Pennsylvania and why it still matters in the 21st Century. If the outcome were different, there could be up to five different countries between the Atlantic and Pacific oceans. https://traffic.libsyn.com/shapingopinion/Gettysburg_-_Why_It_Still_Matters_auphonic.mp3 The American Civil War started in 1861 with the southern states forming the Confederacy and the decision to secede from the United ...
Apollo 11: Defying All Odds
March 18, 2019 04:16 - 57 minutes - 133 MBSpace author, journalist and historian Rod Pyle joins Tim to tell the story you knew and the ones you didn’t about the pinnacle accomplishment for the NASA space program, when man first stepped foot on the Moon thanks to Apollo 11, which is celebrating its 50th anniversary in 2019. https://traffic.libsyn.com/shapingopinion/Apollo_11_auphonic.mp3 On July 20th of this year, the country and the world will mark the 50th anniversary since the historic voyage of Apollo 11 when man first steppe...
Apollo 11: Defying All Odds – Episode 57
March 18, 2019 04:16 - 57 minutes - 133 MBSpace author, journalist and historian Rod Pyle joins Tim to tell the story you knew and the ones you didn’t about the pinnacle accomplishment for the NASA space program, when man first stepped foot on the Moon thanks to Apollo 11, which is celebrating its 50th anniversary in 2019. https://traffic.libsyn.com/shapingopinion/Apollo_11_auphonic.mp3 On July 20th of this year, the country and the world will mark the 50th anniversary since the historic voyage of Apollo 11 when man first steppe...
Woodstock: Then & Now – Episode 56
March 11, 2019 04:16 - 31 minutes - 71.2 MBRolling Stone journalist Andy Greene joins Tim to talk about plans to mark the 50th anniversary of Woodstock and the legacy across generations left by that iconic original event in 1969. https://traffic.libsyn.com/shapingopinion/Woodstock_Then_and_Now_auphonic_II.mp3 From August 16th through the 18th of 2019, the original organizer of Woodstock will host a 50th Anniversary event in Watkins Glen, New York. Michael Lang, that original planner, said there will be more than 40 performers at...
An Energy Game Changer – Episode 55 (Bonus)
March 06, 2019 05:16 - 37 minutes - 84.9 MBThe president of the Marcellus Shale Coalition joins Tim to talk about just how game-changing a somewhat recent innovation in the energy industry could be. While hydraulic fracturing isn’t new, how it was used to tap previously unreachable oil and gas reserves was an innovation that changed the energy future of the nation. https://traffic.libsyn.com/shapingopinion/Shale_Gas_auphonic.mp3 The 1970s and early 1980s were a dire time for many mill towns from around the Great Lakes and into Ohio,...
An Energy Game Changer
March 06, 2019 05:16 - 37 minutes - 84.9 MBThe president of the Marcellus Shale Coalition joins Tim to talk about just how game-changing a somewhat recent innovation in the energy industry could be. While hydraulic fracturing isn’t new, how it was used to tap previously unreachable oil and gas reserves was an innovation that changed the energy future of the nation. https://traffic.libsyn.com/shapingopinion/Shale_Gas_auphonic.mp3 The 1970s and early 1980s were a dire time for many mill towns from around the Great Lakes and into Ohio,...
David Ogilvy: ‘Mad Men’ Could Only Wish
March 04, 2019 05:16 - 39 minutes - 89.3 MBFormer Chairman and CEO of global communications firm Ogilvy & Mather Miles Young joins Tim to talk about David Ogilvy, a legend in the advertising world and just why Ogilvy’s legacy continues to be felt far and wide. https://traffic.libsyn.com/shapingopinion/Ogilvy_II_auphonic.mp3 Photo Credit: Ogilvy & Mather If you ever worked in advertising or marketing - if you ever studied advertising or marketing - or if you are just a fan of good advertising, there is a chance you already know o...
David Ogilvy: ‘Mad Men’ Could Only Wish – Episode 54
March 04, 2019 05:16 - 39 minutes - 89.3 MBFormer Chairman and CEO of global communications firm Ogilvy & Mather Miles Young joins Tim to talk about David Ogilvy, a legend in the advertising world and just why Ogilvy’s legacy continues to be felt far and wide. https://traffic.libsyn.com/shapingopinion/Ogilvy_II_auphonic.mp3 Photo Credit: Ogilvy & Mather If you ever worked in advertising or marketing - if you ever studied advertising or marketing - or if you are just a fan of good advertising, there is a chance you already know o...
The Lasting Impact of Ferris Beuller – Episode 53
February 25, 2019 05:16 - 30 minutes - 68.9 MBJen Chaney joins Tim to talk about a cult classic film that its fans have to watch over and over. Ferris Beuller’s Day Off. Jen is a TV critic and pop culture journalist who’s contributed to the Washington Post, the New York Times, New York Magazine’s Vulture specialty publication, and WTOP Radio in Washington, D.C. In this episode we talk about how a teen movie left an indelible mark on pop culture. https://traffic.libsyn.com/shapingopinion/53_-_Ferris_Beullers_Day_Off_auphonic.mp3 Film...
The Lasting Impact of Ferris Beuller
February 25, 2019 05:16 - 30 minutes - 68.9 MBJen Chaney joins Tim to talk about a cult classic film that its fans have to watch over and over. Ferris Beuller’s Day Off. Jen is a TV critic and pop culture journalist who’s contributed to the Washington Post, the New York Times, New York Magazine’s Vulture specialty publication, and WTOP Radio in Washington, D.C. In this episode we talk about how a teen movie left an indelible mark on pop culture. https://traffic.libsyn.com/shapingopinion/53_-_Ferris_Beullers_Day_Off_auphonic.mp3 Film...
Dr. Cyril Wecht: Was the JFK Assassination a Conspiracy? – Episode 52
February 18, 2019 05:16 - 42 minutes - 97.9 MBDr. Cyril Wecht, a world-renowned forensic pathologist joins Tim to talk about his long experience with his study of the John F. Kennedy assassination. Dr. Wecht was among the first to raise concerns over the investigation of the assassination. In this episode, we talk with Dr. Wecht about the events of November 22, 1963, the story that was told to the world, and the story that has started to emerge in the 55 years since. https://traffic.libsyn.com/shapingopinion/JFK_Assissination_I_auphonic...
Dr. Cyril Wecht: Was the JFK Assassination a Conspiracy?
February 18, 2019 05:16 - 42 minutes - 97.9 MBDr. Cyril Wecht, a world-renowned forensic pathologist joins Tim to talk about his long experience with his study of the John F. Kennedy assassination. Dr. Wecht was among the first to raise concerns over the investigation of the assassination. In this episode, we talk with Dr. Wecht about the events of November 22, 1963, the story that was told to the world, and the story that has started to emerge in the 55 years since. https://traffic.libsyn.com/shapingopinion/JFK_Assissination_I_auphonic...
“Blood Code:” SEGA v. Nintendo – Episode 51
February 11, 2019 05:16 - 50 minutes - 115 MBAuthor Blake Harris joins Tim to discuss the story behind his book, which is being turned into a television series: “Console Wars: Sega, Nintendo, and the Battle That Defined a Generation.” Blake tells the story of when Sega and Nintendo battled Nintendo throughout the 1990s for video game industry dominance, and for the hearts, minds, and the fingers of a new generation. https://traffic.libsyn.com/shapingopinion/Blood_Code_-_SEGA_v._Nintendo.mp3 The video game industry is as strong as ever...
“Blood Code:” SEGA v. Nintendo
February 11, 2019 05:16 - 50 minutes - 115 MBAuthor Blake Harris joins Tim to discuss the story behind his book, which is being turned into a television series: “Console Wars: Sega, Nintendo, and the Battle That Defined a Generation.” Blake tells the story of when Sega and Nintendo battled Nintendo throughout the 1990s for video game industry dominance, and for the hearts, minds, and the fingers of a new generation. https://traffic.libsyn.com/shapingopinion/Blood_Code_-_SEGA_v._Nintendo.mp3 The video game industry is as strong as ever...
NASA’s Challenger Disaster
February 04, 2019 05:16 - 36 minutes - 82.5 MBFellow crisis communicator Jeff Worden joins Tim to talk about one of the worst crises NASA ever faced when the space shuttle Challenger came apart in midair shortly after launch in front of millions. https://traffic.libsyn.com/shapingopinion/NASAs_Challenger_Space_Shuttle_Disaster_auphonic.mp3 In this episode, we talk with Jeff about the tragic events around January 28, 1986. That was supposed to be a day of celebration but turned to tragedy when the Space Shuttle Challenger’s booster rocke...
NASA’s Challenger Disaster – Episode 50
February 04, 2019 05:16 - 36 minutes - 82.5 MBFellow crisis communicator Jeff Worden joins Tim to talk about one of the worst crises NASA ever faced when the space shuttle Challenger came apart in midair shortly after launch in front of millions. https://traffic.libsyn.com/shapingopinion/NASAs_Challenger_Space_Shuttle_Disaster_auphonic.mp3 In this episode, we talk with Jeff about the tragic events around January 28, 1986. That was supposed to be a day of celebration but turned to tragedy when the Space Shuttle Challenger’s booster rocke...
When Nike Reshaped Marketing with “Just Do It.” – Episode 49
January 28, 2019 05:16 - 30 minutes - 69 MBLiz Dolan joins Tim to talk about one of the most well-known advertising taglines of all time, Nike’s “Just Do It.” Liz was Nike’s head of PR and then Marketing for the ten years when the legendary changed everything for the company and the way companies market themselves. We talk with Liz about the story behind Nike’s marketing genius, line and the impact it’s made beyond athletics. https://traffic.libsyn.com/shapingopinion/Nike_Just_Do_It_Campaign_auphonic.mp3 Liz Dolan has been described...
When Nike Reshaped Marketing with “Just Do It.”
January 28, 2019 05:16 - 30 minutes - 69 MBLiz Dolan joins Tim to talk about one of the most well-known advertising taglines of all time, Nike’s “Just Do It.” Liz was Nike’s head of PR and then Marketing for the ten years when the legendary changed everything for the company and the way companies market themselves. We talk with Liz about the story behind Nike’s marketing genius, line and the impact it’s made beyond athletics. https://traffic.libsyn.com/shapingopinion/Nike_Just_Do_It_Campaign_auphonic.mp3 Liz Dolan has been described...
Groundhog Day – Episode 48
January 21, 2019 05:16 - 26 minutes - 60.9 MBGroundhog Club Inner Circle member John Griffiths joins Tim to talk about Groundhog Day and why a little town called Punxsutawney becomes the epicenter of weather prognostication one day a year. John is the handler of Punxsutawney Phil, the Pennsylvania ground hog famous around the world for predicting whether or not we have another 6 weeks of winter. February 2nd is better known as Groundhog Day. https://traffic.libsyn.com/shapingopinion/48_-_Groundhog_Day.mp3 On February 2nd, 2019, it ...
Groundhog Day
January 21, 2019 05:16 - 26 minutes - 60.9 MBGroundhog Club Inner Circle member John Griffiths joins Tim to talk about Groundhog Day and why a little town called Punxsutawney becomes the epicenter of weather prognostication one day a year. John is the handler of Punxsutawney Phil, the Pennsylvania ground hog famous around the world for predicting whether or not we have another 6 weeks of winter. February 2nd is better known as Groundhog Day. https://traffic.libsyn.com/shapingopinion/48_-_Groundhog_Day.mp3 On February 2nd, 2019, it ...
All Star: The Chuck Taylors Story – Episode 47
January 14, 2019 05:16 - 34 minutes - 79.2 MBAuthor Abe Aamidor joins Tim to talk about those iconic Chuck Taylor Converse All Star shoes. The Chuck Taylor story, how he was the first to have an athletic shoe named after him, and how a classic basketball shoe came to stand for rock and roll, the counter culture, and today a major fashion statement. We talk with Abe about his book, Chuck Taylor All Star: The True Story of the Man Behind the Most Famous Athletic Shoe in History. https://traffic.libsyn.com/shapingopinion/47_-_All_Stars_-_...
All Star: The Chuck Taylors Story
January 14, 2019 05:16 - 34 minutes - 79.2 MBAuthor Abe Aamidor joins Tim to talk about those iconic Chuck Taylor Converse All Star shoes. The Chuck Taylor story, how he was the first to have an athletic shoe named after him, and how a classic basketball shoe came to stand for rock and roll, the counter culture, and today a major fashion statement. We talk with Abe about his book, Chuck Taylor All Star: The True Story of the Man Behind the Most Famous Athletic Shoe in History. https://traffic.libsyn.com/shapingopinion/47_-_All_Stars_-_...
Remembering AOL Instant Messenger
January 07, 2019 05:16 - 33 minutes - 75.7 MBAja Romano, a culture staff writer for Vox, joins Tim to discuss the impact AOL Instant Messenger had on the way we communicate and on many peoples’ formative years. The two talk about those colors, those sounds, the dos and don’ts of AIM ands the legacy it left for social media habits we carry on today. https://traffic.libsyn.com/shapingopinion/AOL_Instant_Messenger_Episode_46.mp3 Last year, AOL decided to retire its Yellow Running man after 20 years since it first started to transform the...