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This episode is all about content cannibalisation. Jon Earnshaw joins me in the conversation around creating content so that there is no internal conflict within your site so that you're visible in the search results. There are key takeaways for not creating content in isolation with a three step process that's easy to implement - just by simply keeping them in mind and organising your current content. 

Jon and I then discuss RankBrain and voice search to help you create content for the future. Listen in to discover more. 

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