SEO with Mrs Ghost
72 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 1 ratingSearch Engine Optimisation for bloggers and small site owners.
Learn about the 200+ factors that Google uses to rank sites on their results pages to help you get the visibility your hard work deserves.
SEO tips and tricks will be discussed with bloggers and industry experts.
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Episodes
Ep70 Core Web Vitals
March 24, 2021 16:25 - 31 minutes - 43.9 MBCore Web Vitals will be a ranking factor from Spring 2021. Here's how to prepare and what you can do now on your website to get better UX. Izzi Smith from Ryte (featured snippets queen) joins me on the show to cover the three areas: Largest Contentful Paint First Input Delay Cumulative Layout Shift Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagu...
Ep69 Local SEO and Google My Business
January 30, 2021 20:54 - 36 minutes - 49.8 MBGoogle My Business (GMB) and local SEO is heavily intertwined! Claire Carlile, a pro in the field with this particular interest, joins me on the show as we discuss top tips and unmissable advice for SMEs who offer a local service or have a brick and morter. Don't miss this if you want to rank and be visible on Google for 'near me' searches! Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, write a r...
Ep68 Entity Search Basics for Content Creation
December 23, 2020 08:00 - 25 minutes - 34.8 MBContent creation is so much more than just researching keywords. This episode discusses sub topics and intent in greater depth, specifically covering entity search. Dan Taylor joins me as guest on this episode and he has plenty of examples to share as well as good metaphors. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!
Ep67 EAT Deep Dive with Lily Ray
November 04, 2020 07:00 - 36 minutes - 50.1 MBEAT; expertise, authority, trust. How to grow your visibility by proving to Google that you’re a credible site with an authority in your field. A deepdive into the myths of Google’s recent algorithm updates and tips to growing your traffic with known methods of SEO. A huge welcome to expert, Lily Ray who, after many mentions on previous episodes, finally comes on as a guest! Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like...
Ep66 Image Search
October 14, 2020 06:00 - 29 minutes - 40 MBThere isn’t much info on image search, especially when it comes to that image tab. Here’s a discussion with Roxana Stingu, SEO at Alamy, a mammoth photo website, encouraging you to experiment and making use of the potential that’s out there for extra traffic. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!
Ep65 Entity Search, Freshness and Moating
October 07, 2020 20:57 - 40 minutes - 27.9 MBThis episode covers entity content creation that’s automated and how to use ‘query deserves freshness’ for better rankings. Simon (ex- Zoopla and Mail Online) also shares an SEO tactic he calls moating; where your site is the castle and other sites that help you take up the SERP share is the water (moat) around your castle. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your...
Ep64 Stress in SEO & Counselling Skills for Digital PR
August 19, 2020 09:52 - 38 minutes - 53.1 MBThis episode covers two topics with expert Hannah Butcher. Firstly we have an open chat about stress factors in SEO and discuss the common themes found via her research. Then, she shares core counselling skills that are helpful to use in order to create great relationships for successful Digital PR and SEO outreach. A fab episode that’s worth paying attention to for improving your general well-being! Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @...
Ep63 Produce Quality Content in 2020
July 29, 2020 13:10 - 33 minutes - 45.7 MBOne of my favourite topics is creating great content that ranks well on Google. This episode discusses how you can create valuable content that gains links and rankings, and ultimately traffic, via step by step. Find out what tools you can use and hear an expert content creator, Richard Garvey share his knowledge. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends a...
Ep62 SEO after the COVID19 pandemic
July 01, 2020 06:00 - 52 minutes - 72.3 MBSince the pandemic, there are clear changes in user behaviour and therefore implications on the search engine optimisation *SEO* industry. I’m joined by senior SEO strategist at Cancer Research UK, JC Connington, to discuss COVID19 effects on the industry and priorities as well as the charity sector specifically. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends a...
Ep61 Myth Busting Analytics
June 08, 2020 10:30 - 31 minutes - 42.9 MBThis episode covers data myths and I’m joined by Arnout Hellemans, King of data. We discuss the absurdity of how one company got rid of their email marketing team because email wasn’t bringing traffic. When in fact their Google Analytics was incorrectly tracking it. Listen to this episode to find out how to troubleshoot your data points in Google Analytics or Search Console and how to start making smart data-led decisions. “You need proper tracking in place to make data led decisions.“ -...
Ep60 Big Brands vs SMEs
May 18, 2020 07:00 - 40 minutes - 56.2 MBWhat's the difference between optimising for a big brand than it is for a smaller site? Join myself and Juliette, ex-eBay and gambling industry, as we discuss SEO for different sizes of websites. From technical considerations to focuses dependant on the brand size, we cover plenty that will give you food for thought no matter what type of site you have. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please ra...
Ep59 Career Progression Advice
March 25, 2020 17:00 - 42 minutes - 57.8 MBAlthough a career move is the last thing on your mind right now because of the Coronavirus update, it shouldn’t be. NOW is the time to act and take steps to building your case for why you’re the best candidate for your dream SEO job. I’m joined by Head of SEO at AutoTrader, Adam Whittles, (also former SEO at Apple) who has great tips and advice on what you can be doing to get a mid to senior SEO job role. From tips to make you stand out to the qualities you need to build up to lead the st...
Ep58 SEO for Startups
March 12, 2020 17:30 - 46 minutes - 63.6 MBI'm joined by pro SEO and content creator Carolyn Lyden who has herself started a business. Find out what the fundamentals of a website are and how to get the best chance of showing up on Google for your services or products. We cover all things content, technical and even most common mistakes that startups make. Listen to grow your audience online today. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show pleas...
Ep57 Schema Markup and Position 0
February 27, 2020 11:00 - 37 minutes - 52 MBRichard Keenan-Heard, Head of SEO at Trainline, knows more than a thing or two about structured data and getting into that ‘position 0’ and featured snippets. In this episode we chat about how to implement it, what tools to use and how to troubleshoot it. Great examples by him and his team and get lots of extra resources and people to follow if you’d like to start using it for yourself. Stats show that it’s currently an untapped tactic so why not make the BEST use of structured data to gai...
Ep56 Video SEO Optimisation
February 12, 2020 17:00 - 58 minutes - 80 MBIn this episode, I’m joined by Aleyda Solis, the international **superstar** SEO consultant to talk about her research and experimentations with video optimisation for her channel called Crawling Mondays. From tools to help you create better (searched for!) video content to what factors actually affect your visibility, both on YouTube and on Google’s results pages. Join us to get ahead of the growing video market. Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@...
Ep55 Pure Link Building for Beginners
February 05, 2020 07:30 - 32 minutes - 45 MBA great episode on link building from the coolest guy in SEO, Kris Reid. From content creation and relevancy to guest posting when you’re just starting out, this episode is a great one if you’re looking to build contextual, relevant and authoritative links to your site. We go through what, if any, links are still worthy and actually move your rankings so make sure to listen in if you’re interested! Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet...
Ep54 Google for Jobs
January 22, 2020 12:30 - 38 minutes - 53 MBGoogle for Jobs is the topic for this episode. Learn all about what you need to do to start appearing on Google’s top page and featured ‘listings’. Top tips alongside stats show that there’s loads of potential if you’re in the recruiting industry. Marco Bonomo joins me, someone who had first-hand experience as a recruiter too, which helps! Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, write a revi...
Ep53 SEO in 2020
January 15, 2020 21:06 - 49 minutes - 68.2 MBStarting with what changes we have already seen recently in SEO, we quickly jump into discussing upcoming changes and what to expect in 2020. Listen to the episode if you’re interested in knowing where to focus your time on and why certain elements are becoming more prominent. From local SEO and Google My Business, to structured data and machine learning. This episode is a meaty one and is definitely worth a listen! Massive thanks to Ric Rodriguez from Yext for joining me on the show. ...
Fear of Failure
January 01, 2020 07:30 - 42 minutes - 57.7 MBWe’re not here to glamorise failure but want everyone to be less scared of it. Like birds, you sometimes need that push off a cliff and you’ll learn how to fly. Failure is only failure if you don't learn anything from it so in this episode Arianne and I chat about what you can do to build your confidence and understanding what triggers your negative thoughts. “It’s OK to need help and to fail. We need the confidence to talk about it and admit we’re not perfect.” - Arianne Donoghue Show...
Ep52 Fear of Failure
January 01, 2020 07:30 - 42 minutes - 57.7 MBWe’re not here to glamorise failure but want everyone to be less scared of it. Like birds, you sometimes need that push off a cliff and you’ll learn how to fly. Failure is only failure if you don't learn anything from it so in this episode Arianne and I chat about what you can do to build your confidence and understanding what triggers your negative thoughts. “It’s OK to need help and to fail. We need the confidence to talk about it and admit we’re not perfect.” - Arianne Donoghue Show...
Ep51 Build a Brand
December 11, 2019 07:30 - 37 minutes - 51.7 MBWith brand becoming more of a ‘ranking factor’ I delve into BRAND alongside educator Aiden Carroll. We discuss what questions you should be asking to find your brand core values again as well as why you should even bother. It’s hard to measure the success of a brand awareness campaign so we discuss some options during the podcast too. Join us if you’d like to maintain a customer base and create more meaningful interactions with your consumer. It can’t just be social media mentions or cli...
Ep50 Resources; Stay up to Date with your Digital Marketing Knowledge
December 04, 2019 07:30 - 38 minutes - 52.3 MBStay up to date with your digital marketing knowledge with awesome resources and tips that we share on the show. David Bain, author and podcaster, joins me to help you learn more about other digital marketing channels or areas in SEO. We speak about a variety of ways to consume information, from audio (sharing favourite podcasts) to blogs and even suggest who to follow on Twitter. Engage your brain, get motivated and kick ass in your career! Show notes & SUBSCRIBE to newsletter. Em...
Ep49 Career Coaching
November 20, 2019 07:30 - 34 minutes - 46.9 MBI’ve brought in a career coach onto the show to help you grow in, or change, professions, and to understand the challenges most common in digital marketing. Anais Poulain is a career and profession coach sharing her top tips and questions. It’s about exploring what you want to achieve and how to get there. Most importantly, I hope that from this episode you’ll be able to realise what isn’t working for you right now or to get motivated again in your job. Interestingly, we even cover my curr...
Ep48 Collaborating with Technical Teams for SEO
November 13, 2019 07:30 - 33 minutes - 45.9 MBI’m joined by Zoopla’s own Technical SEO, Areej AbuAli. She has also founded Women in Tech SEO meetups and conference (2020) so it’s great to get her experience on the show. We chat about working better with website development / technical teams, especially if you’re client side. There’s lots of valuable information for agencies too because that’s where Areej started her SEO career. Listen to the episode if you’re interested in building up a business case to get your technical changes thr...
Ep47 CRO & Ecommerce
November 06, 2019 07:00 - 37 minutes - 51.2 MBAn episode on eCommerce faux pas and CRO tips. From expert suggestions on eCommerce common problems and how to overcome them to conversion rate optimisation for small budgets. “Fix things that directly get in between the purchase and the customers.” - Luke Carthy Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!
Ep46 Natural Language Understanding (BERT)
October 26, 2019 10:45 - 35 minutes - 48.1 MBGoogle posted last week that understand searches better by using a new Natural Language Understanding AI called BERT (Bidirectional Encoder Representations from Transformers.) Expert SEO and lecturer Dawn Anderson joins me on the show to discuss what this is and how you can frame your content to appear better in the SERPs. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your f...
Ep45 International Optimisation
October 23, 2019 06:00 - 42 minutes - 58.6 MBIf you’re breaking out into new international markets then there’s a method of how to go about it via SEO. Guest speaker, Cat Goulbourne specialises in creating new pages, products and content even though she doesn’t speak the language. She takes me through her two-step approach and shares the tools that she uses. Go international with your business without speaking 20 languages! Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If yo...
Ep44 Digital PR for Link Building
September 18, 2019 06:30 - 31 minutes - 43.4 MBTrainer of Digital PR course at Brighton SEO for 6 years, Laura Crimmons join the show. From tracking performance, to 101 link building tips like creating the right content, knowing your audience and personalisation tips, we chat through what YOU can be doing to have the best chance of good quality link building. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends a...
Ep43 Mental Health in Digital Marketing
September 11, 2019 06:30 - 35 minutes - 49.3 MBI personally selected Amy's topic for you to listen to. She's speaking at Brighton SEO about mental health in the digital marketing industry, from her personal experiences (depression & car crash) to some really alarming facts about mental health and women in tech. It's a completely different to usual so I hope you enjoy the episode, find it valuable and are as grateful as I am to Amy for coming on the show! Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Twe...
Ep42 Brighton SEO
September 11, 2019 06:30 - 23 minutes - 31.9 MBIt’s finally time I gave back to the conference in which I’ve learnt so much and where I met so many amazing people in SEO. This episodes chats about what the conference can give you and who you should go and see. Let me know if you end up going! Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!
Ep41 Google Tag Manager
September 04, 2019 06:30 - 25 minutes - 35.3 MBFancy learning about Google Tag Manager? Gerry White, who has 20 years of digital marketing knowledge, from Analytics to SEO, shares his tips and examples of how to use GTM for your projects. Learn how to inject JavaScript that’ll help with schema & rich snippets as well as how to segment your customers further so that you can start personalising your site. Listen in today. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you l...
Ep40 Value of Links
August 07, 2019 06:30 - 35 minutes - 49 MBI speak more than usual in this episode as Ross sparks a discussion around the value of links. Defining it has always been tricky but Ross thinks he’s figured it out with a couple of new tools on the horizon. Also, how has digital PR changed? Well, “Outreach is outreach” he says, “no matter who you’re pitching too.” So the industry figured out we should aim for the top players; the journalists rather than bloggers. Want to find out how his agency creates content for link gain and then v...
Ep39 Two Tiered Ranking Factors
July 24, 2019 06:30 - 36 minutes - 50.6 MBTom Capper, team lead at Distilled, tested and validated a theory that page 1 ranking factors are different to your traditional SEO strategies. Looking at 'head terms' - keywords with high search volume - Tom tests his theory and finds some astounding results! “You expect to see a descending order of domain authority or see some order that makes sense” says Tom “I wasn’t seeing this, especially for..." Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet m...
Ep38 Full Funnel Approach
June 26, 2019 06:00 - 37 minutes - 52 MBIn this episode we talk about why it is important for a brand to have a full funnel approach. How do you approach digital marketing? David Schulhof, CEO at Red Hot Penny, raises the different challenges of different ends of the spectrum and shares experience of brands that have a predetermined view of how to be more efficient or drive growth. We share some GREAT examples. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you lik...
Ep37 Ranking Factors Explained
June 12, 2019 06:00 - 40 minutes - 55.2 MBFancy getting the in's and out's of Goolgle's algorithm? This episode covers ranking factors in a simplified version, helping you understand the things that matter. Jason Barnard, host of the SEOisAEO series, joins me to discuss the top ranking factors: Topicality Quality Speed Entity RankBrain Freshness We also discuss how it's the same and different to the parallel ranking algorithm for instant answers. Make your featured snippets awesome by understanding the basic values of th...
Ep36 SEO for Mobile First World
June 05, 2019 06:30 - 29 minutes - 40.7 MBFancy a refreshing take on SEO? Have a listen to guest speaker, Alex Royle, Head of Audience Development for the commercial areas of the BBC, such as BBC Good Food, Top Gear etc. He optimises websites from a publisher's perspective and there's a lot that you can learn! Read the show notes for tools, more articles/episodes with further info and full transcript of the audio. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you lik...
Ep35 Site Navigation for Beginners
May 15, 2019 06:00 - 29 minutes - 40.1 MBDo you know that changing your site navigation affects your internal linking and so, if done well, can improve your SEO? I invited Linda Hogenes to talk about the site navigation and internal linking and so there are plenty of testing ideas you can try out for yourself and start understanding the technical side of your website. Really insightful resources and articles you can read suggested via this episode too. Show notes & SUBSCRIBE to newsletter. Email me: [email protected]...
Ep34 Google Penalties, The What, How and Why
April 24, 2019 06:00 - 38 minutes - 52.4 MBIf you're reading this then you're more than likely have had a Google Penalty. If not then you're a curious little kitten, I like you. You're in the right place though because this episode is kick-ass for anyone who wants to get back onto the SERPs. Kaspar, ex-Googler and consultant at Search Brothers shares his experiences, tips and what you can go and do now to help your situation. Good luck. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsA...
Ep33 Generalists
April 10, 2019 06:00 - 31 minutes - 43.3 MBWe cover the role of generalists in this episode. What do they actually do and why do businesses need them? From strategy to business goals, a generalist can add plenty of skills to a growing business, but what does the SEO industry think? Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!
Ep32 Tasty Digital PR
April 03, 2019 05:00 - 40 minutes - 55.8 MBThe link building landscape has changed dramatically in the past few years. It's all about give and take. You can get natural coverage by giving valuable additions to a conversation - specifically when we're talking about those big press links! Rob Hilborn from Hotel Chocolat joins me to chat about Digital PR and we offer up 5 top tips that you can go away and use right now. What are you waiting for? Go and listen now :) Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@g...
Ep31 Technical SEO in 2019
March 20, 2019 06:00 - 49 minutes - 67.5 MBIf you're interested in technical SEO then this episode is for you. Fili Wiese has a down-to-earth way to explain things about how a website functions that even I can understand. He's an ex-Googler and a consultant at Search Brothers so he is a pro at what he does. There's a lot of website development talk to be prepared to listen about JavaScript, Site Speed, Log file analysis and even Intelligent Architecture/navigation of a site. It's a meaty episode so be sure to catch it. Show no...
Ep30 Leveraging PPC Data for SEO
March 06, 2019 06:00 - 39 minutes - 54.2 MBArnout Hellemans says "There is no one way to do it but think about the data that you can have and leverage it to make a positive impact." In this episode we talk about mainly leverage PPC data for SEO purposes and what tests you can do to improve your CTR and make actions based on 'real' information. Arnout also teaches me about link building using display advertising and Dynamic search Ads tips for search. I've definitely learnt a few things during the episode and we hope you do too. ...
Ep29 Filters & Facets
February 27, 2019 05:30 - 31 minutes - 43.6 MBFilter pages on ecommerce sites specifically can cause a lot of issues if not handled correctly. The technical side of how filters/facets are created and showcased to search engines can make or break your crawl budget, content and more. Sean Butcher, Head of SEO at Blue Array, shares plenty of examples of two ends of the scale (both bad) and hope you can overcome these yourself or grasp the opportunity where it arises. Trust me, if you have a site and you sell products on it then this epi...
Ep28 Headless CMS & JS
February 15, 2019 06:00 - 37 minutes - 50.8 MBIf you're interested in what ecommerce looks like in 2019, especially when it comes to good SEO, then this episode is for you. I catch up with ex-SEO manager of Made to chat about the interiors industry site and his partner in new venture - This is Novos, a digital marketing consultancy. We cover what is a headless CMS and why it's growing, top tips for 2019 as well as JavaScript and SEO. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaG...
Ep27 Prepare for Voice Search
February 06, 2019 05:30 - 35 minutes - 48.2 MBThis episode is all about future-proofing your brand or client for the voice search 'epidemic'. Find out ways to identify and track voice queries, how voice search is affecting the in-store experience as well as Bing optimisation techniques to ensure you're top of the search results (which helps voice search too by the way.) Join me and John Brasington from Pi Datametrics who tests voice devices and undertakes experiments that reveal VERY interesting stuff. Listen now or read show notes...
Ep26 Guaranteeing SEO Results
January 30, 2019 05:00 - 40 minutes - 55 MBCan you guarantee SEO results? There's a lot of chatter on Twitter about SEO return on investment and offering a forecast that's definitely never going to change 6 months (even 6 weeks) down the line... in an industry that's highly volatile is it foolish to guarantee results? My guest speaker, Rory Truesdale, and I talk about this and also algorithm update changes and how you should be reacting (or not) when your site is affected. Show notes & SUBSCRIBE to newsletter. Email me: seo...
Ep25 Breaking the 9 to 5
January 09, 2019 05:30 - 32 minutes - 45 MBIn April 2018 I spoke at Search London but two months prior I attended it, and only because of an invite from the sponsor. Why? Networking. Founder of the event SEO Jo Blogs and I chat about events in 2018 (that are not just in London) networking and working from home. Join the conversation, listen in today. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and col...
Ep24 Content Strategy, EAT, Legacy & Voice
January 02, 2019 05:30 - 56 minutes - 78.2 MBHere's a content expert, Dan Shure, sharing examples, tips and bloody good suggestions for an awesome content strategy. We chat about content in 2019 after EAT (expertise, authority, trust) or rather the August algorithm update. We also cover what to do with old content and how to prepare for the voice market with accessibility (and how!)... and much more. Listen and read the show notes for more. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAl...
Ep23 Editorial Processes
November 28, 2018 06:00 - 36 minutes - 49.4 MBListen in to how MVF Global editorial team create content for online with SEO in mind. Lucy, Deputy Editor, shares her processes, tools and planning tips to ensure the reader intent is always fulfilled and hence rankings are high. The episode covers a lot of great content examples to help you do the same for your client, company or personal site. Show notes & SUBSCRIBE to newsletter. Email me: [email protected] Tweet me: @MrsAlinaGhost If you like the show please rate, writ...
Ep22 Crawling & Indexing
November 21, 2018 05:30 - 46 minutes - 64.4 MBTech SEO isn't something you do once and forget about it. It's constantly in need of you to create signposts for Google so that it's easier for their bots to go onto your site and understand the pages you deem important. The biggest downfall is when a company knows the basics but forgets to do them! We cover the fundamentals of crawling and indexing and more whilst chatting about tools, common issues, recent updates and even funny tweets. Join our conversation today. Show notes & SUBS...