Ep12 History of Digital PR
SEO with Mrs Ghost
English - June 13, 2018 06:00 - 45 minutes - 63 MB - ★★★★★ - 1 ratingMarketing Business Education How To seo searchengineoptimisation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep11 Digital Marketing 101
Next Episode: Ep13 Ethical Search
Digital PR is successful link building but where did it all start, who was penalised and why do we do what we do now?
Dave Clough, ex-Argos SEO manager and currently an SEO consultant, and I talk about how link building evolved into bringing the best of both worlds together, merging SEO with PR to make campaigns that naturally and effectively bring you those authoritative links as well as brand awareness.
After a brief 'naughty list' of link building, find out how to do good Digital PR. Download and listen!
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