WTSPodcast
165 episodes - English - Latest episode: 5 months ago - ★★★★★ - 2 ratingsThe Women in Tech SEO Podcast (WTSPodcast) is THE podcast for all things SEO. Each week we invite brilliant women in the industry to join us and delve into specific topics so that we can learn from their stories, knowledge, and experience.
WTSPodcast is part of Women in Tech SEO - a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our network and accelerate our careers.
Your hosts are Isaline Muelhauser (International SEO Consultant) and Areej AbuAli (Founder of Women in Tech SEO & SEO Consultant).
Website: https://www.womenintechseo.com/podcast/
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Episodes
The One Where We Chat To Jasmine Granton About Landing PR Links Without Spending A Ton Of Money
April 20, 2020 01:00 - 55 minutes - 41.9 MBThink you need a large budget or unlimited resources to launch a successful digital PR link building campaign, think again! This week, Sarah chats to the super wonderful Jasmine Granton, Digital PR Consultant at Aira Digital, about how you can get links and digital PR coverage on a budget. They also cover newsjacking, when to bin a failing campaign, when to revamp a failing campaign, common reasons why campaign fails, favourite PR campaigns, examples of bad PR campaigns etc. Also, if you are ...
The One Where We Discuss Technical SEO, Imposter Syndrome, Source Code & Much More With Areej AbuAli
April 13, 2020 01:00 - 47 minutes - 30 MBThis week Hannah and Sarah have the delight of interviewing the wonderful Areej AbuAli. Areej is the SEO Manager at Zoopla, founded and runs the 'Women in Tech SEO' community (which btw has over 900 members), and is also an experienced, international speaker. We cover a lot of different topics including (but not limited to) technical SEO, being a speaker at MozCon, dealing with imposter syndrome, the 'Women in Tech SEO' community and somehow we even get on to the subject of Ellen DeGeneres. O...
The One Where We Discuss Homepage SEO (How To Do It & Why It's Important)
April 06, 2020 01:00 - 36 minutes - 39.8 MBThis week the girls discuss why homepage SEO is important and how to it. There's a lot that we could have discussed but they decided to focus on the following three areas: Have users ended up in the right place? Is the website/webpage right for the user? Are there reasons for users to stay? Whether your website looks good and why this is important too. Can you beat Sarah, in this episode's feature? Can you figure out which websites are fake and which are real? Resources https://www.lifedeathp...
The One Where We Discuss Common SEO Mistakes Made By SMEs With Andy Allen
March 30, 2020 01:00 - 50 minutes - 40.9 MBThis week Sarah chats with Andy Allen, cofounder of Hike SEO (a personalised step-by-step SEO instruction platform), about common SEO mistakes made by SMEs. They discuss mistakes made when picking keywords, not having dedicated pages for important products/services, cannibalisation, keyword research mistakes, not tying in the customer journey, issues with content/blogs etc. Also touching on whether SMEs can realistically compete in competitive markets and SEO myths that are often believed to ...
The One Where We Discuss Google Search Operators
March 23, 2020 01:00 - 35 minutes - 25 MBThis week Sarah and Hannah discuss getting the most out of Google by using Google search operators. Google search operators (also known as advanced operators) are special characters and commands that enhance the capabilities of regular searches. How magical! Search operators can be used for everything from content research to identifying technical SEO issues such as indexing problems. The ladies go through each commands and give examples on how they could be useful. Play along with with thi...
The One Where We Discuss SEO & PR Data That People Give A S*!T About With Thierry Ngutegure
March 16, 2020 01:00 - 49 minutes - 42 MBIn this episode, Sarah picks the wonderful brains of Thierry Ngutegure, Data and Insights Manager at creative SEO agency, Rise at Seven. We chat about what his job role entails, his interest in people and behaviour, what data businesses have at their fingertips and what to do with it, what data can avoid/prevent, how data is only as good as the collector itself etc. Basically what data people and businesses should give a sh!t about... This week's feature entails Sarah and Thierry quizzing eac...
The One Where We Chat Future SEO With Hannah Corbett
March 09, 2020 01:00 - 48 minutes - 40.6 MBHannah Corbett is the Operations Manager at Hit Search, which is a digital marketing agency with offices in London and Liverpool. In this week's episode, the ladies chat with Hannah about what the future looks like for SEO. They discuss everything from how to compete and drive organic traffic in a very competitive industry to changes in user behaviour and how Google will continue to evolve to dealing with the rich results monopoly on search engines. The two Hannah's go head to head in this we...
The One Where We Discuss SEO, Content and UX with Stevie Howard
March 02, 2020 01:00 - 55 minutes - 49.5 MBStevie Howard is a freelance SEO specialist, who helps businesses create a digital presence. This week, Stevie and Sarah discuss the importance of marrying SEO, content and UX. Yes they are different but they can work together. They also chat about Stevie's move from social to SEO, feature snippets, updates Google throws at us, how to build a presence etc, yes we cover A LOT! In this week's feature, Sarah quizzes Stevie's cockney rhyming slang knowledge. How will you fair? Resources https://m...
The One Where We Discuss Whether Google Is Pigeonholing Us
February 24, 2020 01:30 - 42 minutes - 36.4 MBThis week the ladies discuss how Netflix, YouTube, Instagram ads (etc) and maybe even Google are pigeonholing us into only seeing content based on our interests and past behaviour. Is bad or good? On one hand, you are being recommend music, films or content that you are more likely going to be interested in. Then again on the other, you may be missing out on other content that would interest you, because it's not deemed as 'relevant' to you. They also introduce a new feature to the podcast, w...
The One Where We Get Technical With Jeff Louella
February 17, 2020 01:00 - 55 minutes - 49.1 MBThis week, Sarah chats with Technical SEO Manager and cohost of The Page 2 Podcast, Jeff Louella about the technical side of SEO. They chat about how he got into technical SEO, his love for drum and bass, what he loves most about cohosting a podcast, how SEO isn't always black and white, common technical SEO issues, crawl budget, favourite SEO tools, how he increased a client's website traffic by 500%, the poop (power of organic pages) score, plus much, much more. IMPORTANT - this was recorde...
The One Where We Discuss PPC & SEO With Pamela Wagner
February 10, 2020 01:00 - 34 minutes - 30.7 MBWhen it comes to PPC, there's not much that Pamela Wagner doesn't know about the subject. Previous Associate Account Strategist at Google, and now university lecturer and founder of https://www.ajaladigital.com/ (Ajala Digital), Pamela helps 6 & 7 figure businesses leverage Google and Facebook ads profitably. In this episode the ladies chat to Pamela about what it was like working at Google, running a successful PPC campaign, the differences between SEO & PPC and keyword strategies, how to me...
The One Where We Pick Jacob Stoops Brain About SEO Strategy
February 03, 2020 01:00 - 48 minutes - 43.8 MBIn this week's episode Sarah picks the wonderful brains of Jacob Stoops, SEO Manager at Search Discovery and cohost of The Page 2 Podcast. They cover a lot including, saying yes to opportunities, about his podcast and how he got the legend Rand Fishkin on his first episode and steps involved in putting together a SEO and content strategy that works (research, plan, implementation/execution, amplification and measure/repeat). Seeing as Jacob is from the USA, it only felt fitting for Sarah to t...
The One Where We Chat About How To Create Content for SEO And PR With Jess Peace
January 27, 2020 00:55 - 44 minutes - 38.8 MBIn this week's episode, content strategist Jess Peace from https://riseatseven.com/ (Rise at Seven )talks to the ladies about the art of storytelling and how it doesn't need to be compromised for a piece of content to work for SEO or for it to do well in terms of PR. There are tonnes of people out there who can write well, there are great PR's and there are SEO'ers who are renowned for what they do. But what if we could create content that improves rankings and CRO, that helps to build links...
The One Where We Chat Small Budget SEO With Helen Pollitt
January 20, 2020 01:00 - 40 minutes - 35.5 MBThis week we have the lovely and knowledgeable Helen Pollitt on the show discussing how SEO can be done with limited (or in some cases no) budget and resource. Yes it can be done. Helen also chats about how SEO 'best practice' can sometimes get in the way of success. Of course there is a feature and this week Sarah is the quiz master. Can you do better than Helen? Only one way to find out... Resources/links from the episode https://analytics.google.com/analytics/web/ (Google Analytics) https:...
The One Where We Go Through All The SEO Jargon
January 13, 2020 01:00 - 39 minutes - 37.4 MBWhen it comes to SEO there is a lot of jargon that gets thrown around. If you are new to the industry, all this jargon can make things seem more complicated than they need to be. Don't worry, we've got your back, as in this week's episode we go through all the jargon and explain what it means. Covering everything from .htaccess Files to Latent Semantic Indexing (LSI) and Page Rank to Status Codes. After this episode you'll no longer fear the jargon. Wave goodbye to those conversations where ...
The One Where We Discuss Crawl Budget & Why It Is So Important
December 23, 2019 01:00 - 40 minutes - 37.6 MBThis week, Hannah and Sarah discuss what crawl budget is, why it is so important for SEO and what you can do to maximise it. They cover everything from how to tell Google which pages to crawl to how you can make sure Google indexes and crawls new content. How will you fair with this week's feature? Will you beat Sarah? Links to resources discussed in the podcast: https://webmasters.googleblog.com/2017/01/what-crawl-budget-means-for-googlebot.html (What Crawl Budget Means for Googlebot) h...
The One Where We Chat Local SEO With Claire Carlile
December 16, 2019 01:00 - 54 minutes - 45.4 MBIn this week's episode, Sarah discusses all things local SEO and marketing with the lovely Claire Carlile, whose passion is working with small businesses to make the most out of digital marketing opportunities, with SEO and local SEO being her particular areas of expertise. Sarah and Claire chew the fat on what businesses should be doing to make the most out of local digital marketing opportunities and also discuss the results from research carried out before the podcast, where we asked those...
The One Where We Discuss Keywords & Intent
December 09, 2019 01:00 - 33 minutes - 31.2 MBThis week the girls discuss why thinking about intent is important when writing content and how it can help you to rank successfully in search engines such as Google. In the words of Rand Fishkin (Founder of Moz), "Educate before you convert and find ways to filter for not right customers." There is of course a feature and this time we find out how good Hannah is at deceiving Sarah and our listeners...
The One Where We Talk About Blocking Website Pages From Google
December 02, 2019 01:00 - 32 minutes - 29.9 MBThere will be times when you need to block Google from crawling and indexing a page. For example you may have a thank you page to track conversions but you don't want people to come across this page when searching on Google. There are different ways that you can do this, in this episode Hannah and Sarah discuss all the possible ways and which is the best option. Of course there is a feature in this episode, will you do better than Sarah? Only one way to find out... Links to resources discu...
The One Where We Chat To Paul Casey About Strategy & SEO
November 25, 2019 01:00 - 54 minutes - 48.4 MBThis week, Sarah interviews the lovely Mancunian, Paul Casey who is the Head Of Digital Strategy at Seventy7 based in Manchester. They discuss all things relating to SEO and strategy, the Darcey Bussell sh*t sandwich, leaky buckets, roller derby etc. Of course there is a feature and Paul gets tested whether or not he is a true Mancunian or not... ~ You can find Paul Casey on... Website: https://www.seventy7group.com/ (https://www.seventy7group.com/) LinkedIn: https://www.linkedin.com/in/casey...
The One Where We Discuss The Importance Of Competitor Research & SEO
November 18, 2019 01:00 - 26 minutes - 24.1 MBWhy is competitor research important when it comes to SEO? What's the best way to conduct this type of research? Is there a particular tool? This is all discussed in the week's episode of SEO SAS. Sarah was in charge of the feature for this episode, we wonder what she will have Hannah doing? Only one way to find out...
The One Where We Chat About The Best & Worst Things About SEO
November 11, 2019 01:00 - 36 minutes - 33.9 MBLike any job, if you work in the SEO industry you will have ups and downs. During this episode, Hannah and Sarah discuss the best and worst things about being an SEO professional. Maybe you're toying with the idea of getting into SEO, you are already in the industry or you hire an external person to look after your SEO, everyone can get something from listening to the week's episode. What is the worst job you can think of? The absolute worst? Well, it just so happens that Hannah has found ...
The One Where They Share SEO Analogies
November 04, 2019 01:00 - 34 minutes - 32.2 MBIf you are a frequent listener of SEO SAS, you'll know that Hannah bloody loves a good analogy. We even renamed the term 'han-analogy'. A loyal listener picked up on this and gave us their analogy about SEO. It was so good that we decided to dedicate a whole episode to analogies asking the SEO community to share theirs. As ever there is a feature, wonder how well you will do?
The One Where We Discuss Long Versus Short Content (what's better for SEO?)
October 28, 2019 01:00 - 38 minutes - 34.7 MBIn this episode the girls get involved with the age old debate about whether long or short content is better for SEO. Should you get hung up on word count and length or are there more important factors to consider when writing content that you want to rank in search engines. This week's feature also has a very funny forfeit, which one of the girls totally knocks out of the park... you'll have to listen to find out what we mean!
The One Where We Discuss Google's Starmageddon
October 21, 2019 00:00 - 31 minutes - 29.3 MBIn this episode the girls discuss one of the more recent Google algorithm updates Starmageddon and how it has affected product and business reviews. They also discuss reviews in general and why they are important for SEO. In this week's feature we also find out how bloomin' good Hannah is at making up names for fake businesses... wonder how many you get wrong/right.
The One Where They Talk About Sexy AF Link Building Campaigns With Carrie Rose
October 14, 2019 00:42 - 48 minutes - 44.2 MBAfter both watching Carrie Rose flipping ace her talk, ‘How to get sexy AF PR to land sexy AF links no matter your budget or brand’ at Brighton SEO, the girls knew they just had to get her on the podcast and she agreed! Listen to this episode to get tips on link building, how to get journalists attention, whether relevancy works, what to measure etc. There’s also quite a lot of laughing… Also with this week’s feature, you get to learn a lot about the girls… possibly a little too much… ~ You ...
The One Where We Discuss If Google Can Be Trusted Or Not
October 07, 2019 00:00 - 42 minutes - 32.5 MBData, privacy and how much control we have over them are hot topics at the moment. Big companies are always coming into the spotlight relating to issues around these topics. So begs the question, can we trust Google? What data do they have on us? Do we have a choice anyway? This is all discussed on this week's episode. Also, this time the feature is based around shocking Google facts, wonder how many you will get right? More importantly, how shocked will you be?
The One Where We Chat To Alexandre Sigoigne From Myposeo
September 30, 2019 00:00 - 34 minutes - 30.7 MBIn this week's episode they invite Alexandre Sigoigne on the show who created SEO analytics tool https://en.myposeo.com/ (Myposeo). They discuss many things including what's working in SEO, how competitor analysis can help with creating a strategy, what you can do with Myposeo, how the tool came about etc. The forfeit includes one of them having to sing, we apologise in advance... ~ You can find Alexandre Sigoigne on... Website: https://en.myposeo.com/ (https://en.myposeo.com/) LinkedIn: http...
The One Where They Debate Whether Keywords Are Important Or Not For SEO
September 23, 2019 00:00 - 35 minutes - 33.1 MBYou may be reading the title of this podcast and be thinking, duh, of course keywords are important for SEO. Well some SEO professionals would disagree and say that SEO is about alot more than keywords. Google after all is a lot more intelligent and sophisticated these days when it comes to ranking pages. Due to this topic being so debated, Sarah decided to do research and wrote a blog all about whether https://www.likemind.media/keywords-important-seo-2019/ (keywords are important or not in...
The One Where We Chat To Mae-Lei King About Page Speed
September 15, 2019 23:55 - 35 minutes - 31.9 MBMae-Lei King, SEO Account Executive at Croud, joins Hannah and Sarah on the podcast to talk about why page speed is so important when it comes to SEO, discussing the do's and don'ts, best tools, industry stats etc. Hannah puts Mae-Lei and Sarah head to head in this weeks forfeit and tests their knowledge about the fastest animals on the planet. Did you know the fastest animal is Sarah's dog... no we joke of course it is a falcon. *Disclaimer* - our podcasts usually have a better sound qualit...
The One Where We Chat To Jo Walters From Brighton SEO
September 09, 2019 00:00 - 39 minutes - 35.7 MBWith Brighton SEO just around the corner, the girls chat to the lovely Jo Walters who helps to organise one of the UK's most popular and attended SEO event. They discuss previous events, the controversial grilling of John Mueller, speakers, what goes on behind the scenes, things to look forward to this September plus much, much more. Hannah also has a fun feature up her sleeve, putting Sarah and Jo head to head with a forfeit in store for the loser... *Disclaimer* - our podcasts usually have ...
The One Where We Discuss Brand & SEO
September 02, 2019 00:00 - 30 minutes - 28.9 MBThis week the girls talk about how important SEO is for not only marketing strategy and marketing campaigns but also your brand and awareness. They will also cover how to measure brand SEO success and how it's not always the b-all and end-all. The episode ends with Sarah putting Hannah on the spot and testing her brand tagline knowledge... wonder how many you will get right?
The One Where We Discuss Website Migrations & SEO
August 26, 2019 00:00 - 32 minutes - 30 MBIt's not just birds that migrate, in this episode the girls discuss website migrations and give you a checklist to help ensure that you don't end up with an SEO nightmare on your hands. As you probably guessed from the tenuous link at the start of the episode description, yes Sarah wrote it, but also the feature (which is everyone's favourite) is bird and migration related... We know you can't wait! ;)
The One Where We Debate UX And Page Speed
August 19, 2019 00:00 - 42 minutes - 39.3 MBIn this episode the ladies discuss Sarah's hatred of cheese, sweet and savoury pies, user experience (UX), what role page speed plays in SEO and whether it affects rankings or not. All the very important things of course. Like always there is a feature, an SEO SAS podcast wouldn't be the same without one, who do we think ends up being the loser? You'll have to listen to find out...
The One Where We Chat To Sophie Coley About Search Listening
August 05, 2019 00:00 - 55 minutes - 49.2 MBIn this episode the girls chat to the lovely Sophie Coley from https://www.propellernet.co.uk/ (Propellernet) about 'Search Listening' and how the SEO industry are too hung up on words that get entered into Google's search box, rather than focusing on the people (audience) who are typing them, and why this is a problem. She also discusses her book, 'https://www.searchlistening.com/consumer-insight-in-the-age-of-google (Audience Insight In The Age Of Google)' (which she offers a special discou...
The One Where We Debate SEO And Social Media
July 22, 2019 00:00 - 38 minutes - 35.3 MBDoes Social Media have an impact on SEO? This is always one of those ongoing debates in the SEO industry. Sarah and Hannah look at the facts and discuss their thoughts and opinions on the matter. Also, this weeks forfeit involves the loser posting something random and embarrassing on Facebook... who do we reckon it is this week?
The One Where We Talk About Link Building Tactics
July 15, 2019 00:00 - 27 minutes - 25.4 MBLink building will always be an important part of SEO, no matter what anyone says. In this episode, Hannah and Sarah discuss ideas of how you can build external links pointing to your website. We also find out about Sarah's hatred for a popular TV show and this weeks feature has a horrendous forfeit...
The One Where We Chat With Becky Simms From Reflect Digital
July 07, 2019 17:23 - 41 minutes - 35.8 MBThis week the girls chat with Becky Simms from Reflect Digital. They cover a lot of different topics including her hatred of mushrooms, what its like running an agency, whats working in digital marketing, SEO, gamification etc. They also put her through her paces, as no guest is safe from doing some sort of silly quiz... ~ You can find Becky Simms on... Website: https://www.reflectdigital.co.uk/ (https://www.reflectdigital.co.uk/) LinkedIn: https://www.linkedin.com/in/beckyreflectdigital/ (ht...
The One Where We Share What We Learnt At Search Leeds
July 01, 2019 00:00 - 45 minutes - 42.1 MBIn this episode, Sarah shares with Hannah and the listeners what she learnt from attending Search Leeds, which is a conference all about search and digital marketing. They discuss how to be creative, why most SEO audits are s**t, search listening, Google's data studio plus much more. They even touch on machine learning... This weeks feature will also make you giggle and question whether or not oxygen was invented... bet you're intrigued now?!
#024: The One Where We Discuss What Makes Someone Good At SEO
June 24, 2019 21:57 - 26 minutes - 23.2 MBPretty much says what it is on the tin. In this episode Sarah and Hannah discuss what makes someone good at SEO. Is it knowledge? Willingness to learn? Attending conferences? Listen to find out. Also, seeing as it's only the second time using the new fancy equipment and Sarah is still obsessed with the sounds, it's no surprise that the forfeit of this weeks challenge involves them...
#023: The One Where We Debunk SEO Myths
June 16, 2019 23:51 - 33 minutes - 30.5 MBEveryone has an opinion about SEO and what works well and doesn't work so well. With so many opinions floating around, there is no surprise that there are a few myths too. In this episode, Hannah and Sarah set out to debunk some of these myths. Clearing up somethings once and for all. Also, this weeks feature is a funny one... Seriously, Hannah about wets herself at one point. Bet we have your attention.
#022: The One Where We Discuss Screaming Frog
May 25, 2019 13:03 - 26 minutes - 29 MBOne of Hannah and Sarah's favourite SEO tools is website crawler screaming frog. Why? Well, it's awesome and even with the free version there's still so much you can do. Find out what by listening to this weeks podcast. Oh and obviously, the feature this week is to do with frogs...
#021: The One Where We Talk About E-A-T and Google.
May 20, 2019 01:19 - 26 minutes - 29.3 MBThis week the girls talk about E-A-T. No, the thought of food has not got the better of them... Google bought out a core algorithm update in August last year (2018) which was coined the MEDIC update, this was followed by another core update in March this year (2019) called Florida 2. Following these updates, Google has said that websites need to focus on expertise, authorities and trustworthiness (E-A-T). Of course there is a feature and a ridiculous forfeit... which gets a tad hazardous... ...
#020: The One Where We Decide If Wordpress Is Good Or Not For SEO
May 12, 2019 21:32 - 22 minutes - 23.8 MBWith 27% of the internet being powered by Wordpress, it's safe to say that it's the go to content management system (CMS) for people wanting to create a website. In this episode Sarah and Hannah discuss whether or not Wordpress is good or not for SEO, looking at both the pros and cons when building a website. Also, this week Sarah is in charge of the feature and forfeit... who knows what she will have in store!
#019: The One Where We Discuss The Core Algorithm Update 2019
April 29, 2019 11:29 - 26 minutes - 27.6 MBIn the episode Hannah and Sarah give you an action plan for tackling Google's core algorithm update which happened in March. Have a listen to find out what the update focused on, how to check if your website has been impacted negatively and what you can do about it. Also this week the feature gets a tad on the weird side... not so much the actual 'challenge' but more so the forfeit...
#018: The One Where We Reminisce About Brighton SEO
April 22, 2019 21:35 - 43 minutes - 45.6 MBHannah and Sarah reminisce about Brighton SEO, giving a brief overview of their favourite talks and speakers and what they took away from the conference. They also managed to convince a handful of speakers and the founder of Brighton SEO (Kelvin Newman) to give their top SEO tips, which they share during this episode. How good is your knowledge about Brighton? Hannah also puts Sarah's knowledge about Brighton to the test. We wonder how well you do, you can guess how well Sarah does!
#017: The One Where We Get Inside Google's Brain (or try at least)
April 10, 2019 11:34 - 25 minutes - 28.6 MBIn this episode the ladies try to get inside Google's brain and discuss rank brain and neural matching. Yes, this one gets slightly technical as we touch on AI and machine learning... but we promise that we will make it fun and interesting. There's also a special offer only for listeners, so if you like attending marketing conferences make sure to give this episode a listen!
#016: The One Where We Discuss All Things Brighton SEO
April 03, 2019 00:12 - 33 minutes - 38.6 MBSeeing as it's just around the corner, we thought we would discuss Brighton SEO. It is a pretty awesome conference after all. Sarah and Hannah go through the speakers and topics, what to expect from the day and how you can make the most out of the event. If anything, just listen to hear Sarah failing hard at pronouncing people's names. The struggle is real!
#015: The One Where Sarah Can't Pronounce Canonical
March 19, 2019 01:19 - 29 minutes - 30.6 MBYes, in this episode Sarah and Hannah get a tad on the technical side and discuss all things canonicals... a lot of the time Hannah has to correct how Sarah pronounces the word, but she finally gets there in the end. At the end of the episode we hope you come away feeling more confident about how to use canonicals and why they sometimes don't work, you'll definitely know how to say and spell it! 😉
#014: The One Where We Debate Whether DA Is All That?
March 11, 2019 22:22 - 25 minutes - 26.3 MBThis week, Hannah and Sarah discuss ways in which Moz's Domain Authority (DA), which has become an industry staple for reporting on link building efforts, can be both helpful yet hurtful. Yes, bit of a controversial episode folks... if you like that kinda thing! ;) In the episode we also talk about Moz's newly launched DA 2.0, which brings more accurate predictions of search performance. For more information follow this link: https://moz.com/domain-authority-2.0