WTSPodcast
165 episodes - English - Latest episode: 5 months ago - ★★★★★ - 2 ratingsThe Women in Tech SEO Podcast (WTSPodcast) is THE podcast for all things SEO. Each week we invite brilliant women in the industry to join us and delve into specific topics so that we can learn from their stories, knowledge, and experience.
WTSPodcast is part of Women in Tech SEO - a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our network and accelerate our careers.
Your hosts are Isaline Muelhauser (International SEO Consultant) and Areej AbuAli (Founder of Women in Tech SEO & SEO Consultant).
Website: https://www.womenintechseo.com/podcast/
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Episodes
The One Where We Discuss Multilingual SEO With Isaline Muelhauser
April 20, 2021 02:00 - 30 minutes - 26.3 MBIn this week's episode, Isaline, content strategist and self-confessed SEO nerd, discusses all things multilingual SEO. We also find out what inspires Isaline and what empowers her to be the brilliant women she is today. Where to find Isaline Twitter: https://twitter.com/isaline_margot LinkedIn: https://www.linkedin.com/in/isaline-muelhauser/ --- Episode Sponsor Massive shout out to MediaSesh for supporting the WTSPodcast and sponsoring this episode. MediaSesh is an SEO consulting and...
The One Where We Discuss Ethics & Disinformation With Jamie Indigo
April 13, 2021 02:00 - 30 minutes - 23.4 MBJamie is a technical SEO best known for taming JavaScript frameworks like Angular and React, helping websites share information with humans by improving how search engines crawl, render, and index. In this week's episode, Jamie discusses ethics and disinformation surrounding not just SEO but the internet as a whole, covering topics such as who's responsible, why it's an issue, ways to tackle these challenges and much more. We also find out what inspires Jamie, challenges she has faced as a...
Launch Episode Of The Women In Tech SEO Podcast
April 05, 2021 21:30 - 26 minutes - 23.7 MBWe are very excited to welcome you to the launch episode of the Women In Tech SEO Podcast! During this WTS Podcast episode, your hosts, Areej AbuAli (founder of Women In Tech SEO & SEO Consultant) & Sarah McDowell (podcaster and SEO content executive at Holland & Barrett) discuss why they are launching the podcast and the rebrand of SEO SAS, what they are hoping to achieve and the importance of not reinventing the wheel. We also get to know the hosts with a quickfire round of questions and...
The One Where We Chat Tying Digital PR & SEO With Laura Hampton
March 22, 2021 17:30 - 49 minutes - 42 MBThis week Sarah invites the wonderful Laura Hampton on the show. Laura is the Head of Digital PR at Impression Digital Marketing Agency. Laura is all about celebrating creative campaigns, impactful strategies and bloody great work (her words). Oh, and in her spare time she enjoys jumping out of planes. This week’s topic is all about tying digital PR more closely with SEO. We cover everything from what is digital PR, why digital PR & SEO are treated as separate methods of marketing and why it...
The One Where We Chat To Emily Brady About Local SEO In 2021 (And Beyond!)
March 15, 2021 06:00 - 42 minutes - 36.2 MBSarah invites Emily Brady to join her on this week’s show. Emily is the Senior Manager of Local SEO Solutions at Milestone Inc, a Marketing and Advertising Agency and Software Provider based in Santa Clara. The episode starts with the important questions such as does Emily prefer mash or roast potatoes, what grosses her out the most and whether or not ice cream is acceptable all year round - controversial right? We then chat about her career, how she got into digital marketing and SEO, and ho...
The One Where We Chat To SEO Jo Blogs About Soft Skills In SEO
March 08, 2021 06:00 - 47 minutes - 39.8 MBThis week Sarah has the absolute pleasure of chatting with SEO Jo Blogs (Jo Juliana Turnbull) about the importance of soft skills in SEO. Jo is a Growth Marketer at Authoritas, Organiser of two SEO events (Search London & Turn Digi,) and Founder and Online Consultant at SEO Jo Blogs. The episode begins with a quickfire round of questions, followed by Jo giving a brief overview of herself and how she got into the wonderful digital marketing and SEO world. This week the topic is about the impo...
The One Where We Talk About International SEO With Gemma Fontane
March 01, 2021 06:00 - 42 minutes - 30.1 MBThis week Sarah has the absolute pleasure of chatting to Gemma Fontané about international SEO and keyword research for different languages. Gemma is an SEO freelance consultant & SEO specialist at On Off Marketing, a digital marketing agency. She’s also a Digital Marketing Professor at Cidet Manresa in Barcelona. The episode begins with the usual quickfire round of questions where we learn everything from what Gemma’s preferred superpower would be to her most used app on her phone. Sarah als...
The One Where We Discuss Site Crawl Efficiency With Miracle Inameti-Archibong
February 22, 2021 06:00 - 40 minutes - 28.2 MBThis week Sarah has the absolute pleasure of chatting with Miracle Inameti-Archibong, who is the Head of SEO at Erudite & Drum Search Awards Judge. The episode kicks of with a quickfire round of questions where we found out the important things about Miracle such as if she can whistle and whether or not she's good at DIY. She also tells Sarah about how she got into the industry and ended up being Head of SEO at Erudite. This week's episode is all about how to maximise your site's crawl effici...
The One Where We Chat To Jenny Abouobaia About Affiliate SEO
February 15, 2021 06:00 - 48 minutes - 41 MBThis week the truly awesome lady that is Jenny Abouobaia, joins Hannah and Sarah to talk about affiliate SEO. Jenny is an SEO Consultant and Mentor, who runs her own agency called Clever Touch Marketing, based in Eygpt. Originally from the UK, Jenny shares her fascinating story of how she got into the industry and ended up starting her own agency in Eygpt. Her agency specialises in affiliate SEO, Jenny explains what this and what's involved, as well as sharing her own experiences, things she ...
The One Where We Discuss About Rankings Not Being All That
February 08, 2021 06:00 - 31 minutes - 25 MBWe are back for season 2 folks and hope you didn't miss us too much... ;) Excuse the 'clickbaity' title but we wanted to come back with an interesting topic to debate to really kick things off and that's why we decided to chat about why keyword rankings aren't all that. Listen to this episode to hear both sides of the argument, first, we discuss what's flawed with tracking rankings and what other metrics should be measured and tracked. However, we also explain why tracking rankings is importa...
*** FIRST SEASON BREAK ***
January 04, 2021 06:00 - 48 seconds - 897 KBThe one where Sarah and Hannah have a season break after reaching 100 episodes. I know, we can't believe it either. 100 flipping episodes. Don't worry it's just a little break and will be back in February 2021. Thanks for supporting our podcast and listening each week folks. We can't wait to bring you more episodes in 2021.
The One Where We Discuss Advanced Keyword Research With Charlie Williams
December 28, 2020 06:00 - 47 minutes - 33.4 MBThis week Sarah and Hannah are joined by Charlie Williams, who is a SEO & Content Consultant who runs his own consultancy called Chopped Digital. This week the topic is an SEO fundamental - keyword research. Starting with the basics of what it is and why it's important, and then moving onto to discuss how to prioritize keywords, other than search volume what else is important to consider when picking keywords, keyword cannibalization and much, much more. Of course, Charlie is put in the hot s...
The One Where We Discuss Google's December 2020 Core Algorithm Update
December 21, 2020 07:00 - 25 minutes - 18.9 MBGoogle decided to give the SEO community a wonderful early Christmas present this year and decided to hit us with a core algorithm update on Thursday 3rd December. Thanks Google and a very merry Christmas to you too! ;) Hannah and Sarah discuss what we know about the core update so far, discussing trends, what the SERPs are looking like and who the biggest winners and losers are. They also discuss what is being said within the community, including what SEOs and webmasters have experienced sin...
The One Where We Discuss Google’s December 2020 Core Algorithm Update
December 21, 2020 06:00 - 25 minutes - 18.9 MBGoogle decided to give the SEO community a wonderful early Christmas present this year and decided to hit us with a core algorithm update on Thursday 3rd December. Thanks Google and a very merry Christmas to you too! ;) Hannah and Sarah discuss what we know about the core update so far, discussing trends, what the SERPs are looking like and who the biggest winners and losers are. They also discuss what is being said within the community, including what SEOs and webmasters have experienced sin...
The One Where We Discuss SEO & Imposter Syndrome
December 14, 2020 06:00 - 38 minutes - 29 MBWhether you’re just starting in SEO or have been working in the industry for sometime now, you’re bound to have felt some levels of imposter syndrome feelings. This week, Hannah and Sarah discuss why imposter syndrome is common in the SEO industry, giving practical tips and advice on how to deal with these feelings. There’s many factors of working in SEO that can impact people having these feelings, which they discuss using real life examples and their own experiences. Yes, “it depends” is a ...
The One Where We Discuss The Think With Google 2020 Retail Holiday Guide
December 07, 2020 06:00 - 37 minutes - 30.1 MBThis week Sarah and Hannah talk about the ‘Think With Google 2020 Retail Holiday Guide’, discussing a new kind of holiday season and different trends for search in 2020. In this episode they cover Christmas searcher and shopper behaviour, increase in value conscious searchers and shoppers, new/increased online shoppers and user experience, local SEO, new businesses and losses. This week’s feature is based on an article that http://smallbusiness.co.uk/ (smallbusiness.co.uk) published about 5 ...
The One Where We Chat To Bips Padhiar About Core Web Vitals
November 30, 2020 06:00 - 43 minutes - 29.3 MBThis week Hannah and Sarah invite their fellow colleague Bips (Bipin) Padhiar, SEO Technical Executive at Holland & Barrett to join them on this week’s podcast. The subject this week is ‘Core Web Vitals’ which Google has announced will be launched next year (2021). Tune in to find out what ‘Core Web Vitals’ is, what month it is going to happen, whether it will be part of ranking factors and if so, what elements will make up the signals. We also get into why Google is rolling this new update o...
Bonus - Discussing The Latest In SEO With Azeem Digital
November 25, 2020 06:00 - 54 minutes - 80.7 MBThis is not only a bonus episode but its gonna be a regular feature too! You lucky devils you! On a regular basis we will invite our good friend Azeem Digital to discuss the latest in SEO. Every bonus episode we will each bring a SEO article to discuss and give our opinions on. Basically just 3 good friends having a good old chat about the latest in the industry. Of course there's still gonna be a feature... it wouldn't be an SEO SAS podcast episode without one. Sarah is always gonna be the q...
The One Where We Chat About The Future Of SEO With Kostas Petrou
November 23, 2020 06:00 - 50 minutes - 71.6 MBThis week Sarah and Hannah chat to the wonderful Kostas Petrou, Co Founder of Ascend Digital, who specialises in SEO, Digital PR and Social Media Marketing. It’s time for Kostas to get out his mystic ball, as Hannah and Sarah ask him what he thinks the next 5 years may look like for SEO. They discuss what has already changed in the last 5 years, what may change going forward, and what will stay the same eg will content and backlinks always play a key role? We also find out how Kostas got int...
The One Where We Discuss The Philosophy Of SEO With Enrico Chiodino
November 16, 2020 06:00 - 55 minutes - 50.5 MBThis week Sarah chats with Enrico Chiodino, SEO Director at Blue Array SEO with around 11 years experience in the industry, all about philosophy in SEO. In the usual quickfire round of questions, Sarah gets Enrico to do an impression of an animal and we find out what he's missing most in lockdown, any annoying habits plus more. Sarah then asks Enrico about his career and how he got into the wonderful world of SEO, and what a typical day looks like as SEO Director at Blue Array SEO. Sarah and ...
The One Where We Discuss SEO Agencies Versus In House With Louise Parker
November 09, 2020 06:00 - 55 minutes - 50.6 MBThis week Sarah and Hannah chat to the ever so lovely Louise Parker, PR Director at Propellernet, all about agencies, debating the pros and cons of having agency support versus in house and other alternatives. The episode kicks off with a quickfire round of questions, where we learn about Louise’s fear of frogs, when then move onto how she got into the wonderful world of SEO and digital marketing and talk about her awesome TikToks - which are famous in the industry. We then get into debating ...
The One Where We Discuss SEO Horror Stories With Ric Rodriguez
November 02, 2020 06:00 - 51 minutes - 75.1 MBThis week, Hannah and Sarah have the absolute pleasure of interviewing Ric Rodriguez, Head Of Search at VASHI, Co-Author Of An Amazon Bestseller, Speaker, Head Judge & Mentor. The episode begins with the hosts learning more about Ric with a quickfire round of personal questions, where we learn everything from unpopular opinion to secret talents and unpopular opinions. Questions then move onto finding out about his career, how he became a co-author of an Amazon bestselling book, what he likes ...
The One Where We Discuss Creating Content That Converts With Eleasha Ajadi
October 26, 2020 06:00 - 48 minutes - 71.2 MBThis week Sarah chats with SEO consultant, business owner and fashion influencer, Eleasha Ajadi, all about creating engaging content that converts. The episode begins with the usual quickfire questions round, where we find out everything from what her guilty pleasure is to how many times she snoozes her alarm clock. We then move on to Eleasha telling us how she got into the industry and about her business, Core Consultancy. When it’s time to talk about content, Eleasha explains what is meant ...
The One Where We Discuss The Overlap Between Pinterest And SEO With Julia Bocchese
October 19, 2020 06:00 - 37 minutes - 52.7 MBThis week Hannah and Sarah interview the lovely Julia Bocchese, SEO and Pinterest Consultant, about the overlap of SEO and Pinterest. Yes you read that right folks. The episode starts with the usual quickfire round where we find out all manner of things about Julia including what superpower she would like to have, favourite smell and if she can name one of the seven dwarfs. She also tells us about herself and how she got into the wonderful world of digital marketing. Julia then discusses how ...
The One Where We Talk About Faceted Navigation With Kristina Azarenko
October 12, 2020 06:00 - 1 hour - 41.9 MBThis week Sarah and Hannah invite the wonderful and lovely Kristina Azarenko to join them on the podcast. Kristina is an Ecommerce and technical SEO consultant, speaker, writer and business owner, she also has her own SEO course and newsletter. Where does she find the time? Kristina is invited on the show to discuss how faceted navigation causes duplicate content issues, why this is a SEO problem and what you can do about it. Like every SEO SAS podcast, the episode begins with a quickfire qu...
The One Where We Discuss Awful SEO Advice
October 05, 2020 06:00 - 38 minutes - 56.2 MBThis week, Sarah and Hannah discuss awful SEO advice. Not the kind of thing people will put out there on Twitter. They’re not quite brave enough to publish this stuff usually, but they will say it in meetings, on calls and most annoyingly in front of people who think they know what they’re talking about. Now – massive point here – it’s pretty much guaranteed that no-one knows everything when it comes to SEO, that's impossible. This episode is not trying to make people feel like imposters. Far...
Trailer
October 04, 2020 21:45 - 1 minute - 2.66 MBWhat is the SEO SAS podcast? Good question! Well it is a marketing podcast. SEO stands for 'Search Engine Optimisation' and SAS stands for 'Special Answering Service'. Why should you listen? Well take a listen to the trailer...
The One Where We Chat eCommerce and CRO with Luke Carthy
September 28, 2020 06:30 - 43 minutes - 39.8 MBThis week, Sarah is joined by eCommerce and Conversion Rate Optimisation (CRO) consultant, Luke Carthy. Like every guest, Sarah does a quick fire question round where we find out Luke’s guilty pleasure, the last thing he ate, least favourite algorithm update, whether being organised or attention to detail is better, plus much more. After the quickfire, Luke chats to Sarah about how he got into the industry, how he got into CRO and what he enjoys most. Sarah chats to Luke all about CRO and eCo...
BONUS EPISODE - The One Where Azeem Digital Takes Over
September 25, 2020 11:00 - 52 minutes - 75.1 MBBONUS EPISODE! You lucky, lucky people you. Two episodes in one week?!?! The bonus episode is a little bit different... You wouldn't expect anything else right? The wonderful Azeem Digital invited Hannah and Sarah to join him on his podcast called 'Azeem Digital Asks'. Azeem does such an awesome job with his podcast, and the ladies had so much fun, that we just had to share it with our audience. Taken from Azeem Digital Asks episode show notes: When podcasts collide! In an absolute first for...
The One Where We Discuss The Evolution Of On-Page & Off-Page From Panda To BERT
September 21, 2020 08:45 - 51 minutes - 47.5 MBThis week, Sarah chats with Head of Digital Marketing at Informa Tech, also digital and tea enthusiast, Martina Simon, about the evolution of on-page & off-page SEO from Panda to BERT. First time hearing about either Panda or BERT? Don't fret as Martina goes into detail about both. First explaining what Google's algorithm update Panda is and how it effected websites and SEO, and then moving onto to discussing how Google uses machine learning (BERT) to better understand the queries people sear...
The One Where We Discuss Where To Start With Content Planning
September 07, 2020 09:00 - 37 minutes - 51.4 MBThis week Sarah and Hannah discuss where to begin when putting together a robust content plan for your website, that gets you found in search engines and increases website traffic. The episode begins with the hosts discussing life matters such as Hannah working at the weekend (shock horror), Sarah tries to sell her audio editing side hustle and we learn just how much Hannah's husband enjoys cycling (maybe a bit too much). Hannah then does a quick fire with Sarah covering common content debate...
The One Where We Discuss Amazon SEO with Dan Saunders
August 31, 2020 09:00 - 1 hour - 52.6 MBThis week, Hannah and Sarah pick the brains of Performance Marketing Manager at Ingenuity Digital and International Speaker, Dan Saunders, all about Amazon SEO. The episode begins with a quick fire where we learn whether Dan prefers Pizza Hut or Dominoes, the countryside or city, Beyonce or Jay Z etc. We also find out about his career and how he got into the wonderful world of SEO and marketing. We then get onto the subject of Amazon SEO, discussing everything including why SEOs should care a...
The One Where We Put SEO Tools Ahrefs And SEMrush Head To Head
August 24, 2020 09:00 - 47 minutes - 34.6 MBThere are many ongoing debates in the SEO world. That's one of the reasons why this is industry is so interesting. One big debate that SEO professionals often discuss is out of Ahrefs and SEMrush, which SEO tool is better? When Sarah was tasked at LikeMind Media to find out whether Ahrefs or SEMrush would be better for their needs, there was a lightbulb moment. Yes, this week, Sarah and Hannah debate which tool is better. Sarah has a weeks trial with both tools, and Hannah quizzes her to see ...
The One Where We Discuss Diagnosing Technical SEO Issues And UX With Ruth Everett
August 17, 2020 09:00 - 34 minutes - 24.9 MBThis week, Sarah and Hannah invite technical SEO analyst at DeepCrawl and 'Python Queen', Ruth Everett, to talk about diagnosing technical SEO problems and UX. The episode begins with a quick fire round of personal questions, where the hosts find out that Ruth isn't a big fan of hot drinks (is this even a thing?!) however, is a bit of a cheese fiend. Especially halloumi. They then move on to discussing Ruth's career and how she transitioned from working in email marketing to SEO, and then fal...
The One Where We Chat With Azeem Ahmad About The Lack Of Diversity In The Industry
August 10, 2020 09:00 - 52 minutes - 38.1 MBThis episode, Sarah & Hannah chat with Azeem Ahmad, Digital Marketing Manager for Staffordshire University, who has over 7 years experience in the industry. In the usual weekly 'quick-fire round' we find out what Azeem is missing most in lockdown and the last book he read. They then go on to discuss his career, what he studied at university, his favourite digital marketing discipline (and why), programmatic marketing and much more. The main topic of this week's show is about the lack of diver...
The One Where Its A Special Episode: SEO SAS Unmasked
August 03, 2020 09:00 - 46 minutes - 36.4 MBYes folks, this week is a special episode - it's even got its own fancy name, SEO SAS Unmasked. What is SEO SAS Unmasked? Good question! This episode, tables are turned and the hosts become the interviewees. Previous podcast guest, Jess Peace, Content Strategist from Rise at Seven, interviews Sarah and Hannah. It's called SEO SAS Unmasked, as this week its all about getting to know them. Some questions are related to SEO and their career, whereas others are more about their friendship and the...
The One Where We Chat Content, SEO & Data With Searchmetrics' Lisiane Ndong
July 27, 2020 08:45 - 48 minutes - 36.6 MBThis week, Sarah chats to College Lecturer and Client Success Manager at Searchmetrics, Lisiane Ndong about content, SEO and data. Originally from France, not far from Bordeaux, the podcast starts with them discussing everything from red wine to how lockdown in France compares with the UK and a quick fire round that reveals Lisiane's favourite smell to how she got into the wonderful world of SEO and digital marketing. With 6-years experience in the industry, Lisiane talks to Sarah about her j...
The One Where We Chat About Google Jobs With Marco Bonomo
July 20, 2020 09:00 - 39 minutes - 29.3 MBThis week, Sarah chats with SEO specialist, author and speaker Marco Bonomo about Google Jobs. Marco started his SEO career in 2015, during the podcast he talks about how he got into the industry and his transition from freelancer to consultant. He also chats about how he is now working for a London based marketing and advertising agency, MediaCom. Originally from Verona, Italy, Sarah asks Marco about his decision to move to the UK in 2012, and how London compares to his beautiful Italian tow...
The One Where We Chat To Rob & Kennedy About Surveys, Emails & SEO
July 13, 2020 09:00 - 1 hour - 49 MBThis week, Sarah invites entertainers turned entrepreneurs, Rob & Kennedy who founded ResponseSuite, a survey platform to talk about surveys, emails and SEO. The episode begins with Rob & Kennedy talking about their background/career, interesting facts about themselves and their 'lockdown' hairstyles. Conducting your own research/surveys with the purpose of publishing original content is one way to go about building backlinks for your website. Rob and Kennedy discuss everything you need to kn...
The One Where We Discuss How To Get Pagination Right With Patrick Stox
July 06, 2020 11:30 - 36 minutes - 27.1 MBThis week, Sarah and Hannah chat to Patrick Stox, product adviser, technical SEO and brand advisor at Ahrefs, who also organises multiple SEO events including Raleigh SEO Meetup, Beer and SEO Meetup and Findability Conference. They discuss beer, clean sheets and the hosts find out that Patrick loves musicals, would happily give up his phone and would rather live in a space ship rather than a submarine. They also find out about his career and how he first started off as a developer, and then ...
The One Where We Chat To Hana Bednarova About Outreach Emails For Digital PR
June 29, 2020 01:00 - 50 minutes - 35.9 MBThis week, Sarah interviews founder of Bednar Communications and digital PR specialist, Hana Bednarova. The episode starts with Sarah asking Hana about how she got into digital PR and what she did before founding her digital PR agency. Sarah also asks our guest for a fun fact about herself, and Hana definitely does not disappoint... I don't think you'll expect what she reveals. This week's topic is all about outreach emails for digital PR. They discuss why email is often the go to communicati...
The One Where We Interview Simon Schnieders About His Book 'Mastering In-House SEO'
June 22, 2020 01:00 - 55 minutes - 40.9 MBThis week, Sarah interviews author and CEO of the UK's largest SEO agency, Simon Schnieders. The episode starts with quick fire questions where we learn that Simon is very much into his food and crocs are only allowed if white sport socks are involved. We talk about his varied career and how he went from heading up SEO at well-known organisations such as Yell, Daily Mail and Zoopla, to starting what is now the UK's largest SEO agency, Blue Array. They also discuss the lesser known/used SEO te...
The One Where We Discuss Getting SEO Involved Before Website Design
June 15, 2020 01:00 - 48 minutes - 35.1 MBIn this week's episode, Sarah and Hannah discuss why it's important to get SEO involved before designing a website, rather than it being an after thought. Sarah and Hannah share their own experiences and thoughts on the matter, but also reach out to the SEO community on Twitter to get their input on the subject too. Thanks to everyone who got involved: https://twitter.com/NatalieJayW_ (Natalie of The Typeface Group) https://twitter.com/iamdanrice (Dan Rice) https://twitter.com/LukeDavisSEO (L...
The One Where We Chat To James Congdon About A Different Kind Of [Recruitment] Link Building
June 08, 2020 01:00 - 43 minutes - 36.4 MBJames is a veteran in the SEO industry, combining his love for writing and creativity with the technical side of SEO. Because of his experience and skills through his expansive career, he is now an independent recruiter in the SEO industry. In this episode, you will hear about: The mistakes James has made with recruiting The traits that a person needs to be good at SEO If you have to be technical and geeky to be successful in the space The balance between creativity and technical wizardry Sel...
The One Where We Chat To Hamlet Batista About SEO Automation
June 01, 2020 01:00 - 41 minutes - 47.7 MBJoin Sarah McDowell and Hannah Bryce (The SEO SAS Podcast) with Hamlet Batista (RankSense) as they talk about SEO automation. Hamlet shares his take on what tasks in SEO should be automated, the skills needed to get to be able to do it, and easy ways to get into programming. They get into the essence of learning, focusing on the business' message rather than keyword rankings, and SEO's future with regards to automation. Hamlet also shares how RankSense can help speed up SEO results from six m...
The One Where We Chat To Aleyda Solis About Her Passion For SEO
May 25, 2020 01:00 - 46 minutes - 53.4 MBJoin Sarah and Hannah with the amazing Aleyda Solis (Orainti) as they chat about her passion for SEO. She also talks about the things she loved about SEO, recalling her time with building and optimising websites, and expressing her passion for helping clients. They also get into bad SEO tips, including a poor understanding of Google SEO guidelines and the importance of educating yourself. Aleyda also gives her take on the future of SEO, visual searches, and the rise of the conversational appr...
The One Where We Go Through The Amazing Tool Google Search Console
May 18, 2020 01:00 - 44 minutes - 33.1 MBDisclaimer - this episode was meant to go out earlier which is why some of the content may seem in a weird order eg congratulating Hannah about her new role even though we have spoken about her role at Holland & Barrett on previous episodes. Google Search Console is amazing, so amazing that we have dedicated a whole episode, talking about everything that you can do with this free (yes, free) tool. We give a brief overview of why you should set yourself up and then go through every feature and...
The One Where We Chat About How Google Is Getting More Intelligent And So Should Your PR With Beth Nunnington
May 11, 2020 01:00 - 40 minutes - 29.2 MBThis week, we chat with the ever so lovely Beth Nunnington, PR Director at Journey Further, about how Google is getting more intelligent and so should your PR. We also cover a variety of topics including working from home to biscuit preferences, Google use of machine learning in their algorithm to PR metrics and how its not just about link building to grabbing journalists attention. Phew! Told you there was a variety of different topics. Of course, like every week, there is a feature. Questio...
The One Where We Review SparkToro To Rand Fishkin Live On The Podcast
May 04, 2020 01:00 - 1 hour - 69.7 MBIn this week’s episode we share a comprehensive review of Rand Fishkin’s brand new tool SparkToro. We go through feature by feature and review our most and least favourite parts...to Rand himself! Of course we asked him some questions while we were chatting to him. Listen to Rand talk about what the inspiration behind SparkToro was, why just focusing on ‘intent’ isn’t enough and what Rand thinks he would be doing if the internet didn’t exist. Oh and you didn’t think Rand would get away witho...
The One Where We Discuss New Websites, Content & SEO With Paula Alexander
April 27, 2020 01:00 - 42 minutes - 30 MBThis week Hannah and Sarah chat with Paula Alexander, Managing Director at The Content Marketing Team and Co-Founder of Holiday Cottage Compare. Paula focuses on creating quality content that has real purpose and engages the intended audience, and has had real SEO success with her holiday cottage company. This episode they cover topics including; when you should be thinking about SEO in a website redesign, when you need a new website versus focusing on better content (and vice versa), priorit...