318: Why You Should Not Just Build a Social Media Following with Craig Morris
Selling the Couch
English - July 14, 2022 07:00 - 37 minutes - 50.8 MB - ★★★★★ - 286 ratingsCareers Business Health & Fitness Mental Health blogging counseling counselingprivatepractice drmelvinvarghese joesanok kellyhigdon kerninola lpc marketing marketingfortherapists Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today’s topic is relevant to many different types of businesses and entrepreneurs, and it’s something I have pondered along my own journey. We are taking a look at owning an audience compared to “renting” an audience through social media platforms. Social media can be overwhelming with many challenges, and the number of followers is not always a reflection of the success of a business. Join us to learn strategies to help you own your audience!
Our Featured Guest
Craig Morris
Craig Morris works with creators to monetize their knowledge. He has worked at Google for the past seven years, and we connected through our mutual friend Kevin Shen, a previous STC guest. Craig has learned a lot about the power of social media, email lists, and more, and he’s sharing his tips and strategies with us. If you’ve debated the merits of creating an email list and wondered if it’s worthwhile, you will find today’s conversation helpful and informative. As a reminder, please note that Craig is sharing his opinions and insights and not necessarily those of his employer.
You’ll Learn:
Why focusing on the numbers of your social media following may not be best because of the risksWhy relying too heavily on your social media following means you are “renting” your audienceCraig’s recommended strategies for owning the audience you have created via social media: “If they are only a social media follower, they are one extra step away from being converted to a customer.”Ideas about creating an email list or opt-in, while understanding you typically need to give something away in exchange for that informationCraig’s thoughts on platforms for email automation, lead generation, landing pages, etc. (Apollo, Sendinblue, and Hubspot are a few options.)Practical tips for top converting strategies to use, both proactive and more passive formatsHow to find contentment and satisfaction in knowing how much is “enough”Mentioned in this episode:
Ready to create your own course? Download the FREE Online Course Guide!
Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!
We'd LOVE To Partner With You!
➡️ Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
➡️ Looking to launch a successful podcast?
Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:
https://sellingthecouch.com/podcastingworkshop
Thrizer
Thrizer can help private pay therapists transform out-of-network therapy into an in-network experience to help you attract and retain private pay clients!
First, Thrizer can help you instantly verify your client's out-of-network benefits ahead of their first session using Thrizer's free Instant Benefits Calculator.
Then, just by charging clients via Thrizer's payment platform, you can automatically submit claims for them and even let your clients just pay their co-insurance for sessions (similar to in-network copays) to help them afford therapy upfront and skip the reimbursement wait post-deductible.
Thrizer covers the rest of your fees upfront and waits for reimbursement on their behalf! They also have a Superbill
Today’s topic is relevant to many different types of businesses and entrepreneurs, and it’s something I have pondered along my own journey. We are taking a look at owning an audience compared to “renting” an audience through social media platforms. Social media can be overwhelming with many challenges, and the number of followers is not always a reflection of the success of a business. Join us to learn strategies to help you own your audience!
Our Featured Guest
Craig Morris
Craig Morris works with creators to monetize their knowledge. He has worked at Google for the past seven years, and we connected through our mutual friend Kevin Shen, a previous STC guest. Craig has learned a lot about the power of social media, email lists, and more, and he’s sharing his tips and strategies with us. If you’ve debated the merits of creating an email list and wondered if it’s worthwhile, you will find today’s conversation helpful and informative. As a reminder, please note that Craig is sharing his opinions and insights and not necessarily those of his employer.
You’ll Learn:
Why focusing on the numbers of your social media following may not be best because of the risksWhy relying too heavily on your social media following means you are “renting” your audienceCraig’s recommended strategies for owning the audience you have created via social media: “If they are only a social media follower, they are one extra step away from being converted to a customer.”Ideas about creating an email list or opt-in, while understanding you typically need to give something away in exchange for that informationCraig’s thoughts on platforms for email automation, lead generation, landing pages, etc. (Apollo, Sendinblue, and Hubspot are a few options.)Practical tips for top converting strategies to use, both proactive and more passive formatsHow to find contentment and satisfaction in knowing how much is “enough”Mentioned in this episode:
Ready to create your own course? Download the FREE Online Course Guide!
Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!
We'd LOVE To Partner With You!
➡️ Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
➡️ Looking to launch a successful podcast?
Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:
https://sellingthecouch.com/podcastingworkshop
Thrizer
Thrizer can help private pay therapists transform out-of-network therapy into an in-network experience to help you attract and retain private pay clients!
First, Thrizer can help you instantly verify your client's out-of-network benefits ahead of their first session using Thrizer's free Instant Benefits Calculator.
Then, just by charging clients via Thrizer's payment platform, you can automatically submit claims for them and even let your clients just pay their co-insurance for sessions (similar to in-network copays) to help them afford therapy upfront and skip the reimbursement wait post-deductible.
Thrizer covers the rest of your fees upfront and waits for reimbursement on their behalf! They also have a Superbill Uploads feature if you'd like to instead offer your clients a resource to manage their own superbills. They manage all claims end-to-end so you or your clients don't need to deal with any of the insurance stress.
Please visit the Thrizer link below and enter the promo code “STC” and receive waived fees for your first $2500 in charges.