Episode 148: The Secret to Super Fandom with Brittany Hodak
Your Brilliant Difference Podcast with Finka Jerkovic
English - April 04, 2024 13:00 - 37 minutes - 43.2 MB - ★★★★★ - 2 ratingsManagement Business Marketing advisor branding business coach consultant marketing mindset sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Have you ever wondered what turns the audiences of popular music artists, like Taylor Swift, into devoted fans? You don’t need to be a pop star to get super fans, and every business owner deserves them.
In this new Your Brilliant Difference™ Podcast episode, I have the pleasure of chatting with Author and Customer Experience Speaker, Brittany Hodak. Together, we expose the secret to creating superfans and how you can generate fandom by communicating your value and Brilliant Difference™.
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”
What to Expect
Why you need to stand out in a commoditized market by connecting with customers on a deeper level. How to use the SUPER Model (Start With Your Story, Understand Your Customer's Story, Personalize, Exceed Expectations, Repeat) to create superfans. How to tell your story in a way that resonates with customers and makes them see themselves in it. Why embracing your unique qualities and sharing your story are essential to attract and serve superfans.Chapters
00:00 - Introduction and Background
01:00 - Importance of Standing Out
06:28 - The SUPER Model: Start With Your Story
11:03 - The SUPER Model: Exceed Expectations
13:08 - The SUPER Model: Personalize
14:28 - The SUPER Model: Repeat
23:34 - Creating Superfans Like Taylor Swift
28:03 - Living in Alignment With Your Story
34:11 - Final Message
Resources
5 Customer Experience Lessons You Can Learn From The Eras Tour Super Fans MasterclassConnect With Brittany Hodak
https://brittanyhodak.com/ @BrittanyHodak on all platformsBecome a Your Brilliant Difference™ Podcast Guest
Do you have a brilliant story to share about your career, business, leadership development, or team building journey? Click the link to fill out a quick form so we can get to know you and collaborate with you on the podcast: https://finka.typeform.com/to/nyRxwCAf