Episode 147: Stand Out to Your Ideal Clients Using Your Business’ Brilliant Difference™

Your Brilliant Difference Podcast with Finka Jerkovic

English - March 28, 2024 13:10 - 25 minutes - 28.8 MB - ★★★★★ - 2 ratings
Management Business Marketing advisor coach branding business consultant marketing mindset sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 146: 3 Strategies to Help You Address the Crisis in Leadership Confidence

Next Episode: Episode 148: The Secret to Super Fandom with Brittany Hodak

Knowing what makes your brand different and how to effectively communicate that will help your brand stand out in a saturated market. But your business differentiator is more than the transactional details of your offer and how it compares to competitors; it’s about the transformation, experiences, and value you deliver to your clients.

In this episode, we take a deeper look at business differentiators and how you can break through the noise not just by shining apart from your competition, but by communicating your difference and value in a way that builds solid ideal client relationships.

What to Expect

How business differentiation helps you stand out and engage with your ideal clients. How to identify what makes you different from your competition and demonstrate the value you deliver using Your Brilliant Difference™. The importance of focusing on emotionally-engaging differentiators that tap into the needs and desires of your clients. How to be recognizable and consistent in your brand differentiation by including your whole team.

Chapters

00:00 - Introduction

00:52 - The Importance of Business Differentiation

03:07 - Creating an Emotionally-Engaging Differentiator

03:57 - Recognizability and Consistency in Differentiation

04:26 - Apple's Example of Business Differentiation

09:51- Connecting Purpose and Brilliant Difference™

13:35 - Engaging Teams in Brilliant Difference™

22:14 - Summary and Reflection Questions

We’d Love to Hear From You!

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If you have additional questions, send her an email at [email protected]!

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