How to Increase Your Market Presence

Seed to CEO

English - May 20, 2021 15:10 - 42 minutes - 58.3 MB
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In this episode of Seed to CEO, MJBiz CEO Chris Walsh talks with Sozo Companies' Kristi Kelly about why community involvement is a key piece of her business' success strategy. Kristi shares tips on how marijuana executives can create and execute these strategies and how community involvement gains currency with customers and neighbors.

Who is Kristi Kelly?

Kristi Kelly is a cannabis industry pioneer currently blazing trails as the chief strategy and government affairs officer at Sozo Companies, a vertically integrated marijuana and hemp-derived CBD business in Michigan. Before Sozo, Kristi shaped Colorado’s cannabis landscape as the founder of a license holding company and later as the executive director of the Marijuana Industry Group, which she turned into a national force advocating for cannabis businesses