Women are under-represented in sales so this series focuses exclusively on Women in Sales. My guest in Episode 1 is Helga Saraiva-Stewart, a passionate and inspirational sales leader with a successful international sales record.

After 2 decades of successful selling in London with Bloomberg, Reuters and HSBC amongst others, Helga is now based in Lisbon wearing 3 hats, each one with sales leadership at its heart.

Tune into this episode as we explore Helga's view on cold calling, one the most feared and misunderstood areas of sales. I discuss mindset as well as skillset with one of Europe's premier sales thinkers before spending the last few minutes talking about the particular challenges (and opportunities) for women in sales. Our final talking point is Helga's sources of inspiration (she shares a couple of lesser known crackers for original sales thinking).

If, after listening to Helga, you'd like to get in touch with her direct, you can find her on LinkedIn or via her consultancy website: https://lead-results.com. Alternatively, you may be able to catch up at her annual SalesShaker event: https://salesshaker.com/


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If you'd like to get in touch with us, either to find out about how we can help with your sales or to recommend our next guest, please contact us via email to [email protected], call +44 (0)20 3859 2000 or visit our website: www.truesales.co.