EPISODE 8 – The Secret Skill: Four Simple Steps

Every sales conversation with a client is different, of course, but not as different as you might imagine. Underpinning most successful sales conversations is a four-step structure and, through following the structure, you will have good calls and meetings with prospective clients more consistently. What are those steps? And do they always come in the same order? Our host, Paul Owen, is joined in this episode by Tanya Uniacke and Jamie Lester to discuss the benefits of a structure to sales interactions and share thoughts on winning ideas for the beginning, middle and end of productive conversations with prospective clients. 

*Series 1 of our podcast - Episodes 1-24 - was branded differently and so might initially confuse you if you start listening anytime from March 2021. A quick explanation for you: the first series was based on the bestselling book of our company founder, Paul Owen: SECRET SKILL. HIDDEN CAREER. The premise of the book and podcast series 1 is this: 3.5 million Brits work in sales and almost every job requires sales skills at times, yet we don’t teach people how to sell. Not only do we fail to teach it but we fail to introduce it as a business skill, a life skill or a career because our culture considers sales a dirty word. Based on a bestselling book, this podcast shatters the myths around sales and introduces everyone to sales as a skill to use in business and in life, and to consider it as a potential career. 

For series 2, the podcast was re-branded to better reflect future content around sales leadership and how it enables you to grow your business.*