The first step of a sales conversation is the shortest part, it’s the easiest part to prepare and it’s the easiest to practise. However, it remains the hardest part to do when you first start selling. Our host, Paul Owen, is joined in this episode by Catherine Schalk and Ben Rowland as they discuss how to create the best first impression when starting conversations, whether over the phone or face-to-face. Get the first few seconds right and you’re in with a chance of success; get it wrong and things finish pretty quickly. Getting names right helps too!

*Series 1 of our podcast - Episodes 1-24 - was branded differently and so might initially confuse you if you start listening anytime from March 2021. A quick explanation for you: the first series was based on the bestselling book of our company founder, Paul Owen: SECRET SKILL. HIDDEN CAREER. The premise of the book and podcast series 1 is this: 3.5 million Brits work in sales and almost every job requires sales skills at times, yet we don’t teach people how to sell. Not only do we fail to teach it but we fail to introduce it as a business skill, a life skill or a career because our culture considers sales a dirty word. Based on a bestselling book, this podcast shatters the myths around sales and introduces everyone to sales as a skill to use in business and in life, and to consider it as a potential career. 

For series 2, the podcast was re-branded to better reflect future content around sales leadership and how it enables you to grow your business.*

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If you'd like to get in touch with us, either to find out about how we can help with your sales or to recommend our next guest, please contact us via email to [email protected], call +44 (0)20 3859 2000 or visit our website: www.truesales.co.