Building Partnerships In Business: How to Do It Well

Building successful partnerships for your business can not only increase your revenue and profit but it can also help your customers. In fact, the most successful ones start with how to help your customers, not how to increase your revenues, according to our guest this week. 

Barrett King, Senior Manager within the Global GTM Strategy Team at Hubspot, has over 10 years' experience of building successful global partnerships. At the heart of great partnerships is the ability to find ways to benefit the customers of both partners whilst broadening the range of services on offer and decreasing the cost of customer acquisition.

Do it well and it's a winner all round. Do it badly - as is often the case - and you'll waste time, money and effort as well as running the risk of brand damage.

In this episode, you'll hear Barrett's top 3 tips for getting partnerships right and his 3 big mistakes to avoid. You'll also hear how to calculate if partnerships are a good idea for your company - it doesn't work for every market or every product and service.

If you like what you hear from Barrett and want to get into partnerships more, the good news is that Barrett has his own podcast focused exclusively on this topic. And the even better news is that it's a good podcast!

To find the podcast, just search for: Outcomes - Where Partnerships & SaaS Meet. It's available on most podcast platforms. To get in touch with Barrett direct, drop him a line on LinkedIn to introduce yourself: https://www.linkedin.com/in/barrettjking/

Thanks for listening!

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