Search Talk Live

Interview with Kevin Indig on How Companies Without Sales-Teams Structure Product & Marketing

Joining us this week Kevin Indig of Athassian. Kevin brings his Expertise in technical SEO and working with fortune 500 companies all over the word grow and scale their agencies. Kevin Indig runs technical SEO @ Atlassian and is a startup mentor at the German Accelerator. He has 10 years of experience in SEO and Growth Hacking, helping Fortune 500 companies and start-ups in Europe and the USA to grow. He worked with brands like eBay, Bosch, Samsung, Daily motion, Pinterest, Columbia, UBS and ...

eCommerce Best Practices with Mike King of iPullRank!

Join us as we kick off the new year as we discuss what to expect in SEO and digital marketing in 2017 with Founder and Managing Partner of iPullRank, Michael King. Michael, a marketing technologist, has an extensive background in market research, social strategy, content strategy, analytics, inbound marketing, outbound marketing and on-page SEO. In his role as an SEO and Inbound Marketing industry thought leader, Michael is involved in the development of new tactics and strategies that are u...

Link Building Strategies to Build a Strong link Portfolio with Caleb McElveen

Our Guest this week is Caleb McElveen, well known in the SEO Industry and is formally the co-host of Search Talk Live. His passion for SEO shows and he has carved out a name for himself when it comes to link building, earning and outreach. Caleb Joins us to share his Technics and strategies for building strong quality back links. For over 4 years in the industry, his focus is to educate others on everything digital marketing. My experience with content marketing, on-page optimization, li...

Mike Moran Discusses Using AI to Evaluate Search Landing Pages

Mike is one of the most distinguished guests we’ve ever had as he brings his expertise in internet marketing, search technology, social media, text analytics, and web metrics to show. Mike is a certified speaking professional making regular speaking appearances. Serving 30 years at IBM, Mike served in several executive-level technical positions. He now serves as a senior strategist for Converseon, is a senior consultant for SoloSegment, and is the founder of Biznology.

Cyrus Shepard Discusses SEO Experimentation/Split Testing and Setting up Clients for Success

Cyrus Shepard Founder of Fazillion Media. Former Head of SEO & Content MOZ Joins Search Talk Live to discusses SEO experimentation/split testing and setting up clients for success. Cyrus brings over a decade of SEO knowledge and experience to share with the listeners. With several years of experience, building engaged traffic through SEO best practices. He has loads of experience in building successful consumer websites, online e-commerce, search engine marketing (SEM), content marketing, pr...

Keyword Research for a Content Strategy, Elements of Ranking Content With Dan Shure

Dan Shure is co-owner of Evolving SEO with his wife Sarah, and host of Experts On The Wire - an SEO Podcast. At Evolving SEO he has helped companies large and small grow their traffic and solve challenging SEO problems. He is also a Moz Associate, and recently taught a 10 hour SEO course for the Conversion XL Institute. As a Podcast host Dan Shure has interviewed over 60 marketing experts and influencers like Rand Fishkin (Moz) John Mueller (Google), and Pamela Wilson (Copy Blogger). 'Exper...

Ashley Ward on How to Create Content That Generates ROI

Our guest this week, Ashley Ward, is a Corporate Speaker and Evangelist for SEMrush — an all-in-one digital marketing tool designed to simplify the life of digital marketers. Ashley has always been passionate about helping businesses and individuals gain long-term ROI through content marketing and social media tactics.With over 6 years of experience in the digital marketing industry, Ashley inspires marketers around the world to better their strategies using the SEMrush platform and other uni...

Thom Craver, the Senior SEO Analyst at CBS Interactive Talks about SEO Myths That Just Won’t Die

Our guest this week on Search Talk is Thom Craver, the Senior SEO Analyst at CBS Interactive. A unique yet thorough combination of digital marketer and technical IT professional all in one, Thom specializes data-driven decision making for marketing, IT analysis, and management. He’s also an effective communicator, able to translate from the Tech/IT world to the marketing and management worlds with ease. You can find him speaking at ClickZ Live Conferences across North America, helping people ...

Mark Munroe of SEO Radar on SEO Disaster Prevention.

Mark Munroe is the founder of SEORadar and has been involved in SEO for 14 years working on sites like Trulia.com, Usedcars.con, Wine.com, Everyday Health, as well as several startups. An acclaimed expert on SEO disaster prevention, he has also been a frequent speaker in the past at SMX. We’re super excited to have Mark on with us, and he’s more than happy to answer your questions! Just email your question to [email protected]. And don’t forget to follow us on Twitter and listen in o...

How To Take Your Agency from 0 -100K in 9 Months With Hayk Saakian of Logic Inbound

Our Search Talk guest this week is Hayk Saakian, one of the co-founders of the SEO and digital marketing agency Logic Inbound. Among other responsibilities, he leads client service fulfillment teams and directs digital marketing campaigns for companies around the world. Previously, he held the title of Chief Technology Officer at Skyreal Real Estate Marketing. His wide range of expertise combines a deep understanding of effective marketing strategy with technical mastery spanning JavaScript, ...

Kristin Zhivago, President of Zhivago Partners Talks about how to Write for SEO

Kristin Zhivago, president of the digital marketing management firm Zhivago Partners, is the author of the 5-star book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago spent decades as a “revenue coach” to CEOs and entrepreneurs and has always been on the bleeding edge of marketing technology. Zhivago teaches writers worldwide how to write for SEO and customers.

JD Prater of AdStage Discusses Social Ads Automation

Our guest this week is C, Head of User Acquisition at AdStage. In addition to being the former Head of Paid Social at Hanapin Marketing, he is a well-known presence on the Our guest this week is JD Prater, Head of User Acquisition at AdStage. In addition to being the former Head of Paid Social at Hanapin Marketing, he is a well-known presence on the SEO speaking circuit with appearances at the PPC Hero Live Summit, eMetrics Chicago, Adworld Experience, and more. He is also a well-known guest ...

Micah Fisher-Kirshner of Zendesk SEO Testing Best Practices

This week, Zendesk’s Micah Fisher-Kirshner brings his in-depth experience to help you integrate SEO from the ground up. He’s been in the SEO field for 10 years, having previously worked with Zazzle and Become, as well as with smaller companies such as Balsam Brands. You’ll find him occasionally speaking at conferences such as SMX, advising for companies like SEO Radar, and is a weekly panelist for Dumb SEO Questions. Outside of the SEO world, he’s a father of two kids. He has an enjoyment of ...

Paul Kortman on How to Make Brian Dean’s Skyscraper Strategy Work

This week, our guest is Paul Kortman. Paul is a certified nerd, nomad, and marketing extraordinaire who has loaned his insights to a variety of businesses. In 2010, Paul combined his 12 years of expertise in IT and digital marketing into his agency, Connex Digital Marketing. Since then, Paul has gone on to co-found three other companies and help countless businesses succeed through marketing and increased sales. When he is not busy helping business start-ups, he loves to travel with his wife ...

Local Search with SEO Director of Geek Powered Studios Jesse McDonald

A tech journeyman always looking for new ways to innovate his field, Jesse McDonald is the Director of SEO at Geek Powered Studios. Originally a musician, he discovered graphic design in 2007 after the breakup of his band, BravoWhatever. He eventually graduated from University of Southern Mississippi with a Bachelor’s of Fine Arts with Emphasis in Graphic Design (as well as enough credits to equate a minor in fine art photography). This honed design-based background has granted Jesse a unique...

Interview Gary Illyes WTA at Google. Topic Google Search & Algorithms

Our guest this week is the talented Gary Illyes, Webmaster Trends Analyst for Google Switzerland GmbH. Having worked for Google since 2011, Gary has dedicated his professional career to helping like-minded webmasters create better search experiences for users on quality sites. When not crunching data to find ways to improve web search, he also is a regular contributor to the Webmaster Central Blog, as well as the Google Webmaster Forums. Before Google, Gary taught online journalism in Romania...

B2B Link Building Tactics With Garrett Mehrguth CEO of Directive

Garrett Mehrguth, our Search Talk guest this week, is the Consulting, an industry leading B2B search marketing agency serving mid-enterprise level firms with industry- trusted SEO, PPC, content, and social strategies. He contributes to Marketing Land, Salesforce, Search Engine Land, Moz, CrazyEgg, PPCHero, Ahref, Convince, and Convert, Wordstream, Raven, Local Search Ranking Factors, Kissmetrics, SitePoint, Marin, Acquisio, and more. Also a known face on the SEO speaking circuit, Garrett has ...

Managing Clients & Keeping Them Happy, Making Them Successful with John Doherty of GetCredo

John Doherty, our Search Talk Live Guest this week, is a veteran SEO and digital marketer and the founder of GetCredo.com, a software platform to help small and medium-size businesses connect with SEO and digital agencies and consultants. He lives in Denver Colorado with his wife Courtney and their (very large) black labrador Butterbean. We want John to feel welcome on SearchTalkLive. If you want your question to be featured on the show, just email us at [email protected]. Follow us ...

Increasing Conversion Rates Using Design Research With Expert Nick Disabato

This week, our guest on STL is Nick Disabato. Nick is a designer & writer from Chicago. He currently runs an interaction design consultancy that focuses on research-driven A/B testing. Nick graduated from Northwestern University in 2004, majoring in applied math and pure math with a minor in English. After undergrad, he received a master’s in information science with a concentration in human-computer interaction from The University of North Carolina. He has previously worked for clients suc...

Better Click Rate through Snippet and Rich Answer Optimization with Bill Hunt

Bill is the President of Back Azimuth Consulting, a company focused on using proven custom tools, tactics and strategies to help other companies identify missed opportunities that lead to significant traffic and revenue gains. Considered one of the top thought leaders in global search engine marketing, Hunt has spoken at conferences in over 30 countries including SMX Advanced. Hunt is frequently asked to advise on how to effectively leverage enterprise and global search marketing and social ...

5 Steps to Building a Content Strategy with Aaron Agius of Louder Online

Aaron Agius is joining us here at STL this week. Working with his team at Louder Online, Aaron creates imaginative, inbound marketing tactics for small businesses, digital agencies and global corporates. By using an intelligent mix of search, content and social tactics, his company is able deliver new customer leads and build lasting brand relationships for clients around the world. Aaron has helped many global brands online through the years including Ford, Unilever, IBM, The Star, Landrove...

Becoming an Authority” The Fast Track to Link Building with Stephan Spencer

Back by popular demand, we’re beyond thrilled to once again welcome Stephan Spencer to SearchTalkLive! A prolific and highly reputable SEO mind, Stephan is best known as the author of Google Power Search, as well as the co-author of both Social E-commerce and The Art of SEO—now in its third edition and considered by many the gold standard of SEO-related literature. As an active blogger, he has contributed to dozens of publications including Practical Ecommerce, MarketingProfs.com, Search Engi...

The Correlation Between TrustFlow & Traffic/Rankings with Expert Kevin Richards

This week, allow us to welcome Kevin Richard to STL! Kevin is a French SEO currently based in Istanbul, Turkey. As an acclaimed link-building specialist, he has devoted years of his life understanding which SEO methods really work. He is best known as the founder of the “SEObserver”, a toolbox made by SEOs, for SEOs, which helps optimization experts understand which methods work in the long run, and which ones don’t.

Dixon Jones Marketing Director at Majestic

With over 15 years in the industry, STL guest this week Dixon Jones has never shied away from being an independent thinker in the world of SEO. Building up his knowledge initially through one of the UK’s oldest independent search consultancies, Dixon has in latter years brought the well-known link technology “Majestic” to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014. Dixon has been an active mo...

Role of Paid Search in Profitability with Paid Search Expert Maddie Cary

Our guest week is Maddie Cary, the Director of Paid Search at Point It Digital Marketing in Seattle. Her role involves overseeing and developing an amazing team of PPC account managers, while also running the global SEM program for Point It’s the largest client. In 2015, she won the US Search Award for “Young Search Professional.” In addition, she was also acknowledged as a “Rising Star in PPC” by both SearchEngineLand & PPC Hero. You can find her speaking and learning at great conferences li...

Lead Nurturing and Email Automation with Hubspot's Marwa Greaves

Help us welcome Marwa Greaves! Marwa is the Team Manager for the North American Lead Nurturing and Automation Team at HubSpot. She is a lover of all things email and has years of experience in both the B2B and B2C email marketing world. Specializing in email marketing, Marwa has long understood that being a great email marketer doesn’t just mean being on top of the latest email trends. It’s understanding what will be most effective for your audience — and for any competent SEO practitioner i...

Interview with Expert International SEO Consultant Dawn Anderson

We’re happy to welcome expert international SEO consultant Dawn Anderson April 18th. Dawn has worked with industry-leading digital marketing agencies and brands on enterprise SEO campaigns across fashion, legal, auto, travel, telecoms, insurance, and gambling. An expert in SEO with a broad understanding of many digital marketing channels and strategy, she is an associate lecturer on Search and Digital Marketing at Manchester Metropolitan University and a European, UK and Northern Digital Se...

Automation Beyond Content Generation with Jeff Beale of MrMarketology

This week, we’re proud to welcome Jeff Beale to STL! As a best-selling author and marketing strategist, Jeff helps businesses leverage their knowledge to gain authority status in their industry, then uses authority marketing to generate higher converting leads. With over 12 years of experience in the digital marketing space and over 230 talks on marketing to his name, Jeff has helped companies, from start-ups to Fortune 500 companies, increase their bottom line with his unique marketing opti...

SEO Expert Upasna Gautam discusses Semantic Search

This week on Search Talk Live we’re honored to welcome Upasna Gautam—Manager of Digital Strategy at Geek Powered Studios, a behind-the-scenes, yet renowned SEO specialist, and expert in digital strategies relating to semantic search, e-commerce optimization, data analytics, and online consumer journey analysis. With an academic background in biomedical sciences from Michigan State University, Upasna is known for her firmly quantitative approach to online marketing, using the principles of the...

Improve Your Website Search with Expert Mike Moran.

Join us Tuesday, March 28th, as we keep making 2017 our best year. Mike Moran joins Search Talk Live to discuss How to Improve Your Website Search. Mike is one of the most distinguished guests we’ve ever had as he brings his expertise in internet marketing, search technology, social media, text analytics, and web metrics to show. Mike is a certified speaking professional making regular speaking appearances. Serving 30 years at IBM, Mike served in several executive-level technical positions. ...

Large Enterprise In-House SEO with Keith Goode of IBM

Search Talk Live welcomes Keith Goode back to the microphone to discuss the unique perspective of In-House SEO. Having moved back to an in-house role after working with SEOClarity as the Chief SEO Evangelist, Keith will talk about the comparative benefits and risks of being a large enterprise, the greater need to educate internal resources, the psychology of selling SEO and showing success, and how agencies and in-house SEOs can work together. Keith has over a decade of experience in SEO, m...

How to Win the Race to eCommerce, with Michael Stricker of MSDesign

Michael Stricker, our STL guest this week, is an international digital marketer and agency consultant with hundreds of campaigns delivering millions of impressions to brands such as 2Modern, Aeropostale, BET, Dell, GolfSmith, JG Wentworth, Job.com, Johns Hopkins University, RE/MAX, Toshiba, SEMrush and Herringtons. He’s been called “a creative mind with a fearsome grasp of analytic skills”, and we can’t help but agree. Now at BeyondROI, Mike marries exhaustive research and analytics with acti...

Hyperlocal Marketing with Bluetooth Low-Energy Beacons with Casey Markee of MediaWyse

Mobile use has skyrocketed—and with it, the growth of “micro-moments”. These real-time, intent-rich moments happen when buying decisions are made based on preferences shaped by retailers. Influencing consumer behavior in a glance has never been more important, and has never been easier thanks to the continual reshaping of retail marketing by beacons.

SEO The Continuous Process, Work-Flow & Tooling To Support It.

Steven is the CCO at ContentKing. Based out of Brno, the heart of Europe, Steven has been doing SEO for over a decade. He’s worked for companies active in all markets, including the notoriously competitive mortgages and insurances markets. Over the years he learned he prefers dominating niches in recruitment, sports, financial services, and law for smaller, more agile companies. He’s been on all sides of the table: client-side, agency-side, and now as a product company supplying SEOs with too...

Machine Learning & User Intent with Mark Gorrell of SEMRush

Our guest this week, Mark Gorrell, works at SEMrush as the head of education and events. A Penn State alum, he started as a member of the “customer success team” before transitioning to marketing. Along with his team, he makes it his core mission to work with North American universities and provide any tools and assistance they require within the digital marketing spectrum. He travels the country regularly to both speak at universities and attend digital marketing conferences to help promote ...

Rand Fishkin Co-Founder of MOZ Talks SEO & Content Marketing

If you do Content Marketing or SEO & want to increase traffic don’t miss the show with Rand Fishkin. tune in Today, at 3:30 EST to find out! Make sure to tune in live Every Tuesday at 3:30 EST.

Business Community & Customer Service via social with Melissa Fach of Pubcon

On our show this week, we’re happy to welcome Pubcon social community manager Melissa Fach. Melissa has been in the SEO and Internet marketing field since 2005. Her educational background includes a B.A. in Psychology and M.A. from the College of Education focusing on mental health. Melissa created SEO Aware LLC in 2007, has served as Managing Editor of Search Engine Journal, and worked as a Moz associate on the community team for over two years.

Setting Up Your Website Presence For Multilingual Marketing with Zeph Snapp

Interview with SEO Expert Mike King of iPullRank

Michael, a marketing technologist, has an extensive background in market research, social strategy, content strategy, analytics, inbound marketing, outbound marketing and on-page SEO. In his role as an SEO and Inbound Marketing industry thought leader, Michael is involved in the development of new tactics and strategies that are used by many across the world.

Content Marketing Strategies with COO of GinzaMetrics, Erin Robbins

This week our Search Talk guest is Erin Robbins. Erin brings to the table over a decade of technology marketing, strategy and business intelligence for large enterprises, agencies and startups alike. She has lived and worked around the world including North Carolina, San Francisco, Norway, Hong Kong and more. She has spoken at a variety of conferences and events, contributed articles for nearly every major SEO news outlet, and has been quoted on many nationally recognized news sites.

How To Tell If Your Copy Is Crap With Heather Lloyd-Martin

Content and SEO

How To Build Your SEO Master Plan with François Goube CEO Of OnCrawl

This week, Francois Goube—CEO of Cogniteev and the founder of Oncrawl, the “world’s most reliable Onsite SEO crawler and log analyzer”—has agreed to be our guest on Search Talk Live. Obviously, we couldn’t be more excited. Goube’s first introduction to SEO was in the development of a job search engine in Europe. In the end, it kindled a fiery pursuit of search engine understanding that led to questionable “grey hat” techniques, but at the same time led him to become an ambassador for the ren...

How to Generate Leads for Digital Marketing Agencies, Ideas to Grow Your Business.

In today’s digital marketing business, the biggest challenge many agencies face is generating a strong pipeline of quality leads.

How to Create and Promote Epic Stories Casey Markee Media Wyse

Looking for something interesting to listen to this week? You’re in luck because our guest is digital marketing professional Casey Markee, founder of the San Diego-based SEO consultancy Media Wyse. A noted speaker with credits including Pubcon, Camp Blogaway, Food Bloggers Canada, State of Search, SMX Advanced, MN Search Summit and others, Casey has over 16 years of direct SEO, link building, site auditing. and social media experience. In his career, he has consulted for dozens of companies ...

Client Management with Isaac Rudansky of Adventure Media Group

This week, Search Talk Live is proud to welcome AdVenture Media Group co-founder Isaac Rudansky. Like many in his field, Isaac started his career as an artist and graphic designer before discovering the world of online marketing. As an outsider, he saw so many quality businesses being outmaneuvered by their competition, only because they didn’t understand the nuances and strategies behind a successful online marketing campaign. In this he saw a business opportunity, and he seized it. Located...

How Bloggers Can Improve Their SEO With Deacon Hayes Of Phoenix SEO

Our exciting guest this week is the incomparable Deacon Hayes, founder of both Phoenix SEO and Well Kept Pocket. Deacon’s route to becoming one of the country’s premier SEO and financial experts is an interesting one. Shortly after he was married in 2008, he looked through his own finances to find himself $52,000 in debt.

Bing's #1 Most Influential PPC Expert, Purna Virji

The #1 Most Influential PPC expert in the world ranked by PPC Hero will be live to share her paid advertising knowledge with you. Need I say more? That’s right Purna Virji, Senior Bing Ads PPC Training Manager at Microsoft will be on Search Talk Live with hosts Robert O’Haver and Caleb McElveen to talk the latest in paid advertising strategies. Purna’s expertise covers a long list of areas including PPC, Voice Search, Direct Response Marketing and much more. She shares her knowledge through...

How to take more market share in SERPS with Garrett Mehrguth

Garrett Mehrguth is the CEO of Directive Consulting, where he takes on the role of guide growth and team development. He brings his SEO, PPC, content and social expertise to Search Talk Live to discuss the latest in online marketing. Garrett has shared his knowledge by being featured on several major industry publications such as Moz, Inbound, CrazyEgg, Kissmetrics and several more. He also educated others through by leading The Directive Academy, a local digital marketing workshop with over...

Retargeting Strategies With AdVenture Media Group Senior SEM Advisor Patrick Gilbert

A digital marketer, philanthropist, podcast listener, sports fan, and food lover, Patrick’s passions include building relationships, helping others, and driving innovation and change. Patrick’s background includes experience in marketing, PPC management, conversion rate optimization, content creation, landing page design, web analytics, client services, social media marketing, blogging, email marketing, sales, and fundraising. Patrick holds a Bachelor of Science in Marketing with a concentra...

Interview With SpyFu Founder Michael Roberts

Our special guest this week Mike Robert understands search marketing from different angles. Having founded SpyFu (http://www.spyfu.com/) in 2006 and Recon Files in 2010, he has led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Exclusive offer to search Talk Live Listeners: get 25% off the first 3 months of a SpyFu monthly plan & 30-day money back guarantee. https://www.spyfu.com/mainpurchase/?couponcode=searchtalklive