Help us welcome Marwa Greaves! Marwa is the Team Manager for the North American Lead Nurturing and Automation Team at HubSpot. She is a lover of all things email and has years of experience in both the B2B and B2C email marketing world.

Specializing in email marketing, Marwa has long understood that being a great email marketer doesn’t just mean being on top of the latest email trends. It’s understanding what will be most effective for your audience — and for any competent SEO practitioner in any industry, this is vital information to know.