#35 The Science of Science Communication (with Prof. Baruch Fischhoff, Carnegie Mellon University)

What works and what does not work in science communication? In this episode Prof. Baruch Fischhoff joins the scicomX Podcast. Baruch is Professor at Carnegie Mellon University in Pittsburgh and widely considered as one of the god fathers of the science of science communication. We talked about what types of science communication exist, and what the science tells us what we should strive for if we want to make knowledge to be heard and understood. Spoiler: It is not about sending information only, but to understand the groups we want to communicate with and to create partnerships with them.

In the episode we refer several times to two of Baruch's publications. Find them here:

Fischhoff (2012): The sciences of science communication, Proceedings of the National Academy of Sciences of the United States of America, vol. 110.

Fischhoff (2015): The realities of risk-cost-benefit analysis, Science Magazin, Vol 350, Issue 6260.

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The Science Communication Accelerator Podcast aims to empower  scientists, universities, and research organizations to engage publicly  and share more science on social media. To do so, the podcast aims to  create a  knowledge hub for digital science communication by publishing  engaging and inspiring episodes with experts in the field of social  media and science communication. Please reach out if you are looking for  a sparring partner to create your organizational communication or  branding strategy ([email protected]). You find me also on  Twitter, on LinkedIn, and on Instagram.