#36 How to build a content creation machine

The most important asset is positive attention. The most straight forward way to gain positive attention is probably to create content at scale that provides value to your target group. This applies to every individual researcher as well as university and research organization. However, creating content at scale can be quite daunting. In this episode, I show you, how you can build what I call a content creation machine*, which is an approach that uses repurposed pillar content to create large quantities of derived content that is native to the social media networks that it is distributed on. You don't really know what that all means? No, worries. After this episode you will :-). 

(02:15) Why is social media crucial for communicating science?

(06:15) Why is it key to creating content at scale on social media?

(11:30) What is a content marketing strategy?

(13:00) Repurposing - An introduction

(15:28) Setting up the content creation machine

In the episode I mention the App Annie the "State of Mobile 2021" report. App Annie is now called "data.ai", but apart from that the report is still very insightful. You will find it here.

*The concept of a content creation machine is based on the content marketing model championed by @garyvee. 

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The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a  knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy ([email protected]). You find me also on Twitter (@juliuswesche), on LinkedIn, and on Instagram.