#34 The scientific media agency - five characteristics that define the communication department of the future

With the rise of social media, universities and research organizations have immense potential at their fingertips to build visibility and brand. However, too often the vast potential that new social media channels offer is not taken advantage of and hence lost. To harness the potential of social media, communication departments need to become scientific media agencies. What does that mean? While acting within the university’s boundaries, they drive attention for scientific output and help building brand identity for the organization. In this episode you will get to know the concept of the scientific media agency, how it differs from a standard communications team in a university or research department, and you will be introduced to the five characteristics that will guide you in turning your communication department into a scientific media agency. These five characteristics are: 

1. A content driven mindset

2. Putting researchers center stage

3. A balanced yet comprehensive skill set

4. Clearly defined processes and responsibilities

5. Sufficient resources

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The Science Communication Accelerator Podcast aims to empower  scientists, universities, and research organizations to engage publicly  and share more science on social media. To do so, the podcast aims to  create a  knowledge hub for digital science communication by publishing  engaging and inspiring episodes with experts in the field of social  media and science communication. Please reach out if you are looking for  a sparring partner to create your organizational communication or  branding strategy ([email protected]). You find me also on  Twitter, on Linkedin, and on Instagram.