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The Complete Guide to School Marketing: What is School Marketing?
SchoolCEO: Marketing for School Leaders
English - June 12, 2024 12:00 - 32 minutes - 30.1 MBEducation education k12 education k12 schools school marketing schoolceo school school ceo superintendent apptegy ceo school Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What is marketing? How can you take the best marketing ideas from the private sector and implement them in your schools? Marketing has evolved over time to become more brand & identity focused. Having a strong set of values & consistent core messaging is the pathway to developing a strong marketing strategy.
In this episode, we’ll explore exactly how marketing has changed and what you can do to strengthen your school’s identity. Listen to hear from experts who provide insights into marketing, branding, positioning, and storytelling to shape a community's perceptions and expectations of a school.
Featured in this episode are Jack Trout, Dr. Carmen Simon, Dr. Jonah Berger, Neal Foard, and others.
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