School PR Happy Hour
95 episodes - English - Latest episode: 15 days ago - ★★★★★ - 26 ratingsA place for School PR professionals to come together, share tips, tricks and best practices.
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Episodes
Certified Public Communicator Program; A conversation with Dr. Jacque Lambiase
October 15, 2021 07:00 - 32 minutes - 44.1 MBWe are obsessed with professional development at School PR Happy Hour, and Erin had the opportunity to sit down with one of the most fun and innovative Strategic Communication professors around. Dr. Lambiase heads up the Certified Public Communicator program at Texas Christian University and talks about the value in having a strong strategic plan.
Episode 303 - School PR Marketing Trends and More with Skyler Hefley
October 01, 2021 05:00 - 34 minutes - 47.2 MBSkyler Hefley from Tyler ISD joins Justin to talk about a variety of topics centered around Marketing and the Customer Experience. Skyler is a wrapping up his first year in School PR and has brought a new energy to this industry. We hope you enjoy meeting Skyler from Tyler!
Episode 302 - Social Media for Schools with Andrea Gribble
September 15, 2021 07:00 - 34 minutes - 47.9 MBWe are starting off season 3 strong with School PR's greatest cheerleader! Andrea Gribble, founder of Social Schools for EDU, joins Erin to talk all things social media and staying positive in an ever evolving world.
Episode 301
September 01, 2021 05:00 - 25 minutes - 35.2 MBErin and Justin kick off season 3 with a life check-in, season forecast, and a little bit of pandemic talk. We hope you are all taking care of yourselves and your loved ones during yet another stressful start to a school year!
Season 2 Wrap Up
June 01, 2021 05:00 - 36 minutes - 50.6 MBEarlier this week, Erin and Justin jumped on Youtube and Twitter to recap and reflect on the second seasons of School PR Happy Hour. We want to thank Class Intercom for sponsoring the show this season. Our guest this year were amazing and we love all of our School PR Family! We will see you September 1 for Season 3!
Internal Communications
May 15, 2021 06:00 - 44 minutes - 61.8 MBWhat better way to close out season 2 than with an internal comms pro? This year has been tough, and any true PR practitioner knows that your very first audience should be your internal audience. Cathy Kedjidjian, APR, joins Erin for the final content episode of Season 2 to talk Internal Comms, and making the HR department your BFF.
Episode 215 - Adam Harris - The Sequel
May 01, 2021 05:00 - 37 minutes - 50.8 MBJustin is joined by one of his favorite people, Adam Harris for a very unscripted and unplanned conversation about our roles in School PR as we head into the home stretch of this school year. Hope you enjoy hearing from Adam as much as we enjoyed producing this episode.
Wonder Woman
April 15, 2021 08:00 - 47 minutes - 64.7 MBIn a world full of demands, our #SchoolPR superwomen are handling everything - at the office and at home. Kristin Magette, APR, joins Erin to talk about the added pressures that we place on ourselves as women to be everything in the board room AND in our personal lives.
Episode 213 - Content, Content, Content!
April 01, 2021 05:00 - 32 minutes - 44.4 MBKrystyna Baumgartner, APR (@kmbaumgartner) joins Justin to talk about content calendars, content strategies, and everything else content. If you need to be more intentional and organized with your approach to content, this is a great conversation!
School PR Practitioners and Partnerships with Agencies
March 15, 2021 07:00 - 26 minutes - 36.2 MBHappy Spring Break School PR! Our work is tough, and there never seem to be enough hours to accomplish all of our goals. Despite our best intentions, we can't all be experts in everything. In this episode, we talk with Sarah Williamson, owner of SWPR group, an educational technology PR agency based on the west coast. Sarah talks about the partnerships that can be built between School PR personnel and external agencies.
Episode 212 - School PR Practitioners and Partnerships with Agencies
March 15, 2021 07:00 - 26 minutes - 36.2 MBHappy Spring Break School PR! Our work is tough, and there never seem to be enough hours to accomplish all of our goals. Despite our best intentions, we can't all be experts in everything. In this episode, we talk with Sarah Williamson, owner of SWPR group, an educational technology PR agency based on the west coast. Sarah talks about the partnerships that can be built between School PR personnel and external agencies.
Episode 211 - Expanding Your Communications Team With Campus Reps
March 01, 2021 06:00 - 23 minutes - 31.7 MBNicole Lyons from Keller ISD (TX) joins Justin from the lobby of the hotel at the TSPRA 2021 Conference in Denton, Texas to discuss Keller ISD's amazing Campus PR Reps Program. These PR Reps assist the district communications team in telling the story of Keller ISD. Enjoy!
Episode 210 - From The Mouths of #SchoolPR Kids
February 14, 2021 06:00 - 33 minutes - 46.4 MBThis month's episode is all about what it's like to be the KID of the School PR person. Hear from Fiona McCann and Kinleigh Dearing on what they think about late board meetings, football games and pandemics. This conversation is a glimpse into the mind of two elementary students who, even through all the crazy, still love school... still love learning... and still have fun.
Episode 209 - Nicole Kirby, APR, on NSPRA and. Being a SchoolPR Parent
February 01, 2021 06:00 - 34 minutes - 31.5 MBIn this episode, Justin is joined by Nicole Kirby, APR who was recently elected as the President-Elect for NSPRA. The two discuss the importance of NSPRA and spend. quite a bit of time discussing what being a parent has taught them about SchoolPR. Enjoy and have a great week SchoolPR Family!
Episode 208 - A fresh start, a new year and a new beginning.
January 15, 2021 08:00 - 30 minutes - 41.6 MBAcross the world, people were delighted to say goodbye to the year 2020. School PR was no exception! As a welcome back from hiatus, Erin kicks off 2021 by talking with brand new NSPRA Executive Director, Barbara Hunter, APR. It's going to be a great year School PR!
Episode 207 - Being a Strategic Leader
December 01, 2020 06:00 - 45 minutes - 61.8 MBJustin is joined by Dane Dellenbach and they discuss the origin of #K12PRChat and also spend time talking about what it means to be a Strategic Leader. Dane talks about how seeing a tweet about someone working non-stop and it never being enough really put him into deep thought on the issues facing strategic leaders in education.
206 Young Leaders
November 15, 2020 08:00 - 34 minutes - 47.2 MBSchool PR is a welcoming community, but sometimes it can be intimidating if you're new. New NSPRA board member, Joshua Sauer, APR, joins Erin to talk being a young leader, getting involved in the School PR community, and the beauty of telling your authentic story.
Episode 205 - David O and Forecasting the Future
November 01, 2020 05:00 - 43 minutes - 60.3 MBDavid O joins Justin to talk about being named to the 2020 Class of NSPRA's 35 under 35. David talks about the importance of self-care, emerging trends in School PR and also some of the obstacles he forecasts in the coming months and years as we continue to work through this pandemic. This was a very raw and uncut conversation. You will have to stick around until the end to see if David finally reveals what the O is David O. stands for... #BattleWithBryton
Episode 204 - Chasing the Sun with Mark Mohammadpour
October 15, 2020 07:00 - 43 minutes - 59.5 MBEven in the best of times, PR professionals need a reminder to stop and prioritize themselves. 2020 is not the best of times! Former PR pro, Mark Mohammadpour, APR, talks health, wellness, and most importantly - choosing ourselves.
Episode 203 - A Viral Love Letter to Educators Everywhere
October 01, 2020 05:00 - 32 minutes - 44.8 MBIf you haven't seen the back to school video "Kid Superintendent", it's time to go watch it and then come back to this episode to hear the creative journey that our friend Kristin Boyd Edwards just wrapped up. What started as a weekend project, lander Kristin and Reading Schools on Good Morning America. Justin talks creative process and handling going viral in the latest episode of School PR Happy Hour
Episode 3 - A Viral Love Letter to Educators Everywhere
October 01, 2020 05:00 - 32 minutes - 44.8 MBIf you haven't seen the back to school video "Kid Superintendent", it's time to go watch it and then come back to this episode to hear the creative journey that our friend Kristin Boyd Edwards just wrapped up. What started as a weekend project, lander Kristin and Reading Schools on Good Morning America. Justin talks creative process and handling going viral in the latest episode of School PR Happy Hour
Episode 202 - Resources and Thought-Sharing with Rachel Frost
September 15, 2020 07:00 - 29 minutes - 40.5 MBNo matter where you practice #SchoolPR, there's a model for a resource, or service center to help you out. No one does this better than Rachel Frost, Chief Communications Officer at Region 10 in Texas. Thanks Rachel for all of the support you've provided to School PR Pros during the COVID-19 pandemic, and for reminding us that balance is possible!
Episode 201 - Season 2 Kickoff
September 01, 2020 05:00 - 17 minutes - 24 MBErin and Justin talk about the struggles of COVID-19 and deciding if the second season of SPRHH was going to happen. Welcome back Happy Hour Friends!
Episode 20 - Season 1 Recap
June 01, 2020 05:00 - 28 minutes - 39.6 MBWhew... what a season! We have officially reached the end of Season 1 of SPRHH. It's time for us to take a short break and recharge some before we dive into creating another season of School PR Content. Before shutting down shop, Erin and Justin hosted an online live video recap of Season 1. This is the audio from that event. Have a great summer School PR, we will see you back here Sept. 1 with a brand new season!
Keeping your Social Media from becoming Anti- Social
May 15, 2020 17:00 - 41 minutes - 56.6 MBThrowing content at the wall and hoping it will stick - it's the nightmare of professional communicators everywhere. So what do you do, in an effort to create authentic engagement on your social platforms? Our final full episode of Season 1 features Justin Elbert from Klein ISD, a long-time school PR Practitioner with a speciality in engaging content and analytics.
Episode 18 - Aaron Davis Focusing on Can
May 01, 2020 05:00 - 36 minutes - 50.1 MBJustin was joined by his new friend and keynote speaker Aaron Davis to talk about a variety of topics that School PR pros are facing during this COVID-19 pandemic. We hope you leave this episode encouraged and ready to finish this historic school year strong.
Cultural Competency
April 15, 2020 06:00 - 49 minutes - 68.3 MBJoin Erin as she talks with Julie Thannum, APR, about what Carroll ISD is doing to become cultural competent and became a leader among districts is choosing equity.
Episode 16 - Winning in a Competitive Education Industry
April 01, 2020 05:00 - 50 minutes - 69.6 MBJustin is joined by Katie Test Davis from Forthright Advising to discuss stats and tactics public schools can use to win in the new competitive education industry. Katie shared a TON of resources during this interview and they can all be found by visiting forthrightadvising.com/schoolprhappyhour. Stay safe School PR!
Episode 15 - #SchoolPR - How are you doing? (CoVid 19 Effects)
March 15, 2020 05:00 - 26 minutes - 36.1 MBIn this stripped-down version of SPRHH, Justin, Erin and Ben Pankonin from Class Intercom talk about the effects of CoVid-19 on the School PR community. Our community is doing hard work and this conversation is a callback to a previous conversation about wellness. This episode is about you, the professionals that listen and contribute to our show. We want you to know we see you and we want to support you however we can.
Episode 14 - You've got a friend in me (and why you need a mentor)
March 01, 2020 07:00 - 32 minutes - 45 MBSchool PR is a rewarding business, but there's nothing easy about the work we do. We talk a lot about "finding our tribe," and knowing who to call in various situations. What about having formal mentor? Is it necessary? Does it make a difference? In this episode, Erin talks with her own mentor, Ian Halperin, and discusses the benefits of having a mentor, as well as the need for reverse mentors. Plus you get to hear about how Ian became Erin's mentor - lucky you!
Quick thank you!
February 27, 2020 18:26 - 42 seconds - 388 KBDon’t worry! You’re still getting your scheduled content on the first and the fifteenth. Erin and Justin just want to say thank you!
Episode 13 - School PR and The Family
February 14, 2020 06:00 - 38 minutes - 53.4 MBHappy Valentine's Day Patrons of the Happy Hour. In this episode, we step outside of the industry to have an important conversation on the effect our jobs can have on the ones we love. Justin welcomed his wife, Caty Dearing, into the studio to talk School PR, the effects the job can have on a relationship, and even a little bit of the importance of incorporating teacher voice into our communications. You will realize very quickly that Caty is way smarter than Justin and should probably have ...
Episode 12 - You're never really ready in a crisis (Possible Trigger warning)
February 01, 2020 07:00 - 36 minutes - 50.5 MB(Possible Trigger Warning) Crisis. The subject that School PR professionals seek endless training upon, consider themselves experts and prepare materials for. No matter how much you prepare, the true nature of a crisis, is there is always something you don't know. In episode 12, Kim Cathey from Floresville ISD talks with Erin about two severe crisis situations she guided her district through - both natural and manmade disasters. This episode contains serious material and addresses stude...
Episode 11 - Advocating for Public Education
January 15, 2020 06:00 - 40 minutes - 55.7 MBOur jobs are to tell the good stories that are going on in the classrooms, but what are we doing about public education as a whole.? Join Justin as he talks with Dr. Richard Long from Learning First Alliance and Rich Bagin, APR from NSPRA about ways School PR professionals can step up and speak out for public schools. Public Schools Week is February 24-28... have you signed the pledge to support public schools? Learn how in episode 11.
Episode 10 - New Year, New You
January 01, 2020 10:00 - 24 minutes - 34.1 MBHappy New Year School PR! A new year is filled with new energy and new opportunity. In this special New Year's Day episode, Erin talks with School PR Rookie JP Prezzavento on breaking into the industry and finding your niche in school PR.
Episode 9 - Visual Storytelling
December 15, 2019 06:00 - 42 minutes - 58.5 MBWe are storytellers, but what makes a great story? This "extended" episode of School PR Happy Hour dives into everything VISUAL storytelling. Tove Tupper, Assistant Director of Communications for Highline Public Schools in Washington and Derek Duncan, Digital Communications Coordinator at Parkway Schools in St. Louis join Justin to talk about visual storytelling.
Episode 8 - K12PrWellness
December 01, 2019 07:00 - 37 minutes - 51.7 MBAs we move into the Holiday season, it feels appropriate to take some time to touch on an issue that has been a hot button in the K12 PR world. How good are you, as a practitioner of School PR, at taking time to take care of yourself, or to check in internally to make sure you are achieving balance in your life? In this episode, Erin talks with two dynamic thought leaders who are pioneering this conversation on a national level. Join Shawn McKillop APR, and Kristin Magette APR for an ep...
Episode 7 - Student Voice
November 15, 2019 07:00 - 32 minutes - 44.3 MBThe most important voices in our district are the kids walking the hall. What if we, as storytellers, found unique ways for those students to be the storytellers. Brenda Drake, PIO for Montgomery County Public Schools is doing just that through her Ambassador program's Instagram responsibilities.
Episode 6 - Vulnerability
November 01, 2019 06:00 - 31 minutes - 43.5 MBAccording to the New York Times best selling author Brene Brown, embracing Vulnerability is the key to unlocking greater clarity in our potential. Adam Harris, Head of Storytelling for Arlington Heights School District, feels exactly the same way. In episode 6, Adam shares how he uses vulnerability to increase his storytelling for his district built trust with his audiences, and challenge the status quo.
Episode 5 - Roll Tide: Talking Strategy with the President Elect
October 15, 2019 05:00 - 23 minutes - 32.9 MBLesley Bruinton, APR, the Coordinator of Public Relations for Tuscaloosa Schools in Tuscaloosa Alabama and NSPRA President-Elect joins Justin to talk about the important role that strategy plays in the day to day operations of a School Communications Plan. Whether you are a strategy pro or if it is something you have never really jumped into, this episode will leave you with tips and motivation to really examine the WHY in your daily work processes.
Episode 4 - Bond Tips and Tricks
October 01, 2019 06:00 - 42 minutes - 59.1 MBBond. It's many School PR professional's favorite 4 letter word. Bonds are a necessary tool to achieve the needed funding for construction and other capital projects in school districts. They can be stressful, intimidating and heartbreaking. They can also be points of success to rally community members to come out and support public schools. Negotiating the political landscape can be tricky, and explaining tax increases and decreases can sometimes feel like you're explaining complex mat...
Episode 3 - The APR Process
September 15, 2019 05:00 - 29 minutes - 40.8 MBAccreditation in Public Relations. A.P.R. Sounds scary right? Maybe intimidating? Totally Awesome? Many School PR professionals dream of one day adding those 3 letters after their name. Having your APR means that you are recognized internationally as holding credentials that certifies your drive, professionalism and principles. Your APR sets you apart from your peers and helps to position you as both a leader and a mentor. Tracy Jentz, APR, is the Communications and Engagement Coordi...
Episode 2 - Social Media Marketing and Influencers
September 01, 2019 06:00 - 35 minutes - 49.1 MBIn the age of Social Media Marketing, and Big Brother putting ads in your newsfeed of the couch you just looked at on a different website ten minutes ago, School PR professionals would be crazy not to take advantage of an opportunity for a more strategic approach to marketing their schools. Many Public Schools are finding themselves in the midst of a battle of school choice. In Episode 2, Erin talks with Jason Wheeler of Carrollton-Farmers Branch ISD in Texas about how to strategically mar...
Episode 1 - Sharing is Caring in School PR
September 01, 2019 05:00 - 19 minutes - 27.4 MBMany of the School PR professionals that we have had the opportunity to connect with over the creation of this project come from districts that have only one or two people working in their communications department. With everything that we, as School professionals, need to share on a daily basis, we need to help each other out! In the debut episode of School PR Happy Hour, we chatted with NSPRA Scholarship winner Jessica Johnston, from Brenham ISD in Brenham, Texas. After spending time as ...
School PR Happy Hour Trailer
August 23, 2019 16:26 - 2 minutes - 3.92 MBComing Soon - School PR Happy Hour Podcast is a casual, twice-monthly, chat with friends and other School PR professionals about relevant and timely topics. Think of us as an extension of the conversations that motivate us when we attend our annual state and national conferences.