School Communications Scoop
129 episodes - English - Latest episode: 2 months ago - ★★★★★ - 2 ratingsYour School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.
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Episodes
Digital Marketing For Schools in the 2020s
January 17, 2020 20:00 - 14 minutes - 9.7 MBDigital marketing is this decade's marketing strategy. Learn some tips, hacks, and trends so you can stop managing enrollment and start designing it for a prosperous decade.
Do You Have an OCR Complaint Against Your School?
January 10, 2020 00:00 - 13 minutes - 9.25 MBLearn about how to get and keep your school's website compliant and how to avoid being duped into paying for expensive services you don't need. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Be Prepared for Emergency Communications
January 08, 2020 05:00 - 10 minutes - 6.97 MBThe moment you are in an emergency situation is not the time to prepare for an emergency situation. Prepare now for future emergency situations at your school. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
How to turn your entire school staff into a news army!
January 08, 2020 05:00 - 13 minutes - 9.43 MBFind out how to create processes and strategies to turn your school staff into a new gathering army that can help you deliver engaging and consistent communication for your parents and community. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Public Relations for Schools: If you're not engaging, you're failing!
January 06, 2020 19:00 - 11 minutes - 8.23 MBLearn about what public relations is and its importance to your school. Make public relations a part of your communications strategies. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Responsive School Websites Offer a Whole New World!
December 05, 2019 06:00 - 13 minutes - 9.61 MBIf your school doesn’t have a responsive website design yet, I’ve got bad news for you—your site is old and outdated! Let us tell you why it matters and is worth the effort to have a mobile-friendly website. If your website hasn’t been updated in the last five years, chances are it may suffer from one or all of these issues: a lack of security, out of compliance with ADA requirements, or unresponsive. The right design will help your school put its best foot forward and create a smooth, acce...
How to Get Started on a School Blog
December 05, 2019 04:00 - 12 minutes - 8.84 MBYou already know the value of a school blog, right? It helps attract new students, engages the parents, and establishes you as an expert in education. Using it as part of your school marketing efforts with Inbound Marketing and search engine optimization can be a huge factor in increasing enrollment. But...knowing and doing are two very different things, right? So, to make this easier, let’s break it down. Let’s begin with how to get started on your own school blog. For more information o...
Show and Tell for Parent Engagement
December 03, 2019 20:00 - 13 minutes - 9.42 MBUse these two simple principles to make sure your school's website is supporting your school's communication goals and improve parent engagement. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Creating Your School's Communication Plan
November 26, 2019 00:00 - 12 minutes - 8.76 MBJust as you would use a map or GPS to take a trip to an unfamiliar location, you should use a map to reach your communication goals as well. That is what a school communication plan can deliver, and it is well worth the effort. Learn the 8 simplified steps to implement a school communication plan that makes a difference. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
6 Tips to Improve Your School's Newsletters
November 19, 2019 23:00 - 9 minutes - 6.61 MBWould you like to improve your school’s newsletter? Are you intrigued by the idea of making it a pillar of your overall communication plan? Here are some helpful tips! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Working with the local media to get your school stories heard
October 16, 2019 06:00 - 14 minutes - 9.89 MBHave a great school event planned? Want to get some positive media coverage? Find out how to engage your local media. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Is the Media Out to Get Your School? Managing the Media, Part 2
October 16, 2019 05:00 - 9 minutes - 6.63 MBIt feels like the media is out to get your school. The coverage of your district is always negative. They never care about any of the good things happening in your building. Et cetera, et cetera, et cetera. Look, I’ve heard it all before—I’ve even said some of it before. As a former journalist AND school PR lead, I can help build some understanding in this space that desperately needs it. It’s time to debunk the junk and help you build better relationships between your school and your frien...
Involving Local Media in your School Communications, Part 1
October 14, 2019 23:00 - 14 minutes - 10 MBWhy does getting the media to cover your school event seem like such a Herculean feat? It doesn’t have to be! As long as you’re willing to tweak your mindset, align your tactics, and show some patience, the rewards can be huge. Learn some tips in the first of this three-part series of how K-12 schools can work with the local media and improve their communications. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters....
The Hard Work of Changing Public Perception Toward U.S. Schools
September 19, 2019 19:00 - 17 minutes - 12 MBWhat do U.S. schools need to embrace in order to earn the respect they want? Begin by understanding the perception gap and how to view the issues from the viewpoint of the public. Only then can you address those issues. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
7 Strategies for Effective School Communications
September 18, 2019 22:00 - 15 minutes - 10.5 MBThere are 7 areas that fall under the school communications umbrella. Neglecting any one of these can hurt your overall communications efforts. Which powerful influence are you failing to use and how can you change that? For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Don't Let Jargon Monoxide Poison Your School Communications, Part 1
September 17, 2019 07:00 - 7 minutes - 5.27 MBIs edu-speak killing your school communications? Don't let your messages and content cause your audiences' eyes to glaze over? Find out how to avoid just such issues and improve your communications and better engage. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Don't Let Jargon Monoxide Poison Your School Communications, Part 2
September 17, 2019 07:00 - 8 minutes - 6.03 MBLearn how to filter out the jargon and improve your school public relations. Learn how to be clear, avoid education acronyms, and make your messages clear and convincing. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Celebrating Students' Successes in Schools
August 14, 2019 00:00 - 8 minutes - 5.82 MBPutting in the effort to share your school's successes is well worth it. Improve your school communications by telling your school's stories. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
School Social Media: Are you talking to an empty room?
August 13, 2019 21:00 - 13 minutes - 9.15 MBWant to build your school's social media following so people will actually see your posts? Learn how to use your social media to improve communications and marketing! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
School Board Members: How to help your school succeed
August 06, 2019 22:00 - 12 minutes - 8.77 MBWhat can school board members do to help their schools succeed? Amazing things can happen when they value effective communication strategies and encourage their school leaders likewise. Here are 5 communication strategies that will help! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Can Your CMS Website Do This?
August 06, 2019 22:00 - 11 minutes - 8.14 MBWebsite content management systems alone won't improve your school communications efforts. But find out what will make all the difference. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
How to Market Your School
July 31, 2019 21:00 - 10 minutes - 7.45 MBAs you consider which school marketing strategies are best for you, we’re here to help ensure your school marketing approach is well-rounded and effective. Get 6 of the most powerful tips here. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
3 Proven Pillars of a School Marketing Plan
July 29, 2019 22:00 - 19 minutes - 13.2 MBWe’ve talked before about why school marketing is important, and we hope you’re already on board with the concept. Remember, marketing is the process we undertake to get our audiences to know, like, and trust us. So let’s take a look at why these three elements are so vital to your school or district’s foundation and how they can keep your marketing on track throughout the year regardless of your main focus. For more information or help with your school website, contact School Webmasters at...
It isn't about the nail
July 13, 2019 06:00 - 11 minutes - 7.99 MBTake a look at your school's communication strategies. Are you missing the point by maintaining the status quo? Find out how and why to look at your school's needs rather than wants and see real progress in reaching your school's goals. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Your Website's Important First Impression
July 09, 2019 01:00 - 11 minutes - 7.9 MBLearn how your school website impacts reputation, engagement, and enrollment and how to create the most positive first impression. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
DIY School Website Management
June 20, 2019 19:00 - 13 minutes - 9.55 MBHow does your school website engage? When you recognize the value of your school's website to your school's communication efforts, especially when used in conjunction with your social media, you can create powerful engagement, trust, and loyalty. Follow our bread-making analogy to find out what the essential steps are to effective website management and apply the steps you must take to enjoy the benefits of powerful communication. For more information or help with your school website, cont...
What is poor customer service costing your school?
June 20, 2019 18:00 - 12 minutes - 8.65 MBWith many K-12 schools across the country experiencing declining enrollment, what measures should your school take to attract and keep students? One of the most beneficial strategies your school can implement, and one with wide-ranging impact beyond increasing enrollment, is building a school culture where a customer service mindset is the norm. Find out what poor customer service is costing your school. You might be surprised how critical to the bottom line, job satisfaction, and student s...
Schools that do more with less
June 07, 2019 14:00 - 11 minutes - 5.23 MBHow one public school manages their website, social media, and public relations without breaking the budget. Learn how they improved community engagement, tell their school stories, and create a robust communications strategy. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Showing Appreciation for Your School's Staff
May 23, 2019 23:00 - 11 minutes - 5.17 MBWorking in a school can be a tough job. It is also one of the most important roles in American society. How can you show appreciation for these invaluable folks. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!