Previous Episode: Tip of the Trademark Iceberg
Next Episode: Crazy Bowl Names

After last week's episode we know what trademarks are and how to defend your intellectual property. This week's episode will help you learn how to go on offense with the trademarks by lending the rights to that mark for other people to sell and use. 

Examples of licensing this week include Boise State's rights to all turf fields that are not green and Miami Heat's President, Pat Riley's trademarked phrase "Three-peat."