Think about this…

If you need brain surgery are you going to see a general surgeon or a brain surgeon?

Seems obvious right? 

When your prospect has a problem, they will be more willing to pay a premium for a specialist. 

It will give them the confidence they’ll get exactly what they need. 

I want to debunk the myth that being full-service is actually a good thing for you and your clients when it’s the very thing holding you back.